Three Ways You
Can Maximize
Your E-Commerce
Packaging Strategy
And Save Money in the Process!
Three Ways You Can
Maximize Your E-Commerce
Packaging Strategy
I
And Save Money in the Process!
t’s no surprise that the online world has exploded in the past
decade. You can listen to music, watch shows, read news, and
purchase items on the World Wide Web. Honestly, what can’t
you do on the Internet? The Internet is also a cornucopia of e-commerce sites for all types of products – seemingly a shopping cart at
every turn. So, as this virtual world continues to grow and thrive,
it’s important to understand
the trends, metrics, and inner-workings of the e-commerce operation – especially if
you are an e-commerce provider yourself. As such, here are
Three Ways You Can Maximize
Your E-Commerce Packaging
Strategy (and save costs in the
process).
1. Brand Your Packaging
A
highly important facet of the e-com- You will be served up the brand at every new
merce world is branding your prod- page you visit, but you won’t get to interact
uct. This is where packaging really
with any of the people that actually represent
gets involved in the
this company. Once you
operation. As an
leave the site, they are out
Would you
e-commerce company,
of sight and out of mind –
would you rather your
until that package arrives.
rather your
product show up on
product show up on Receiving a package in
someone’s doorstep
in a plain brown box
someone’s doorstep the mail can be pretty
or in a specially printexciting. Say you ordered
in a plain brown
ed and branded box
something two weeks ago
box or in a
that they immediately
and you’ve totally forgotrecognize as yours?
specially printed
ten about it. Then one day
Or perhaps you want
you see that package on
and branded box
the inside of the box
your doorstep and all that
that they
to be the attention
excitement comes rushing
grabber, to give your
immediately
back. If that package is
consumer a feeling of
recognize as yours? branded correctly, you
being special and part
immediately recognize
of a specific club. It’s
who that company is and
an important question
what you ordered. You
to ask.
relate that company with
happiness and deliverFirst impressions can
ing you exactly what you
be the end all, be all
wanted. Then every time
of a product or company. Don’t skimp on this important piece of after that you come to know what their boxes
look like and what special surprise awaits you
marketing. When you walk into a store you
inside.
get to interact with the workers, you see the
company’s name on all the price tags, sales
shirts, your receipt – you are constantly being
bombarded by where you are and those that
represent the place.
There isn’t this luxury in the online world.
So, if you’re the supplier of that product, don’t
you want to give your customers that same
feeling every time? You do, because with each
purchase there’s more brand recognition, and
that will bring them back.
2. Create Optimal Warehousing
S
tores are organized in a
manner of like
items with like items
– clothing, kitchen,
food, men, women
– the list can go on
depending the company.
In the online world,
products that are categorized on the website
are actually stored in a
warehouse. Sometimes
these warehouses can
be hundreds of thousands of square feet.
This is where the organization system in
place is highly important. Not only to keep
track of products in stock, but to know where
to find certain items when packaging those
already sold.
If the right system isn’t in place, then it’s
going to be hard, if not impossible to keep up
with the demand.
Take a look at your company’s operation.
Does it run smoothly? Are there areas where
improvement is greatly needed? Is your
process at its peak performance? These are
important questions to ask when it comes to
the strategy of your company.
Don’t be afraid to let someone come in and
take a look at your operation, offer you a bid,
give you advice on how to optimize your cost
savings and production times.
Just as how your product arrives is important
to your brand, so are the behind-the-scenes
steps taken to place that product in its optimal packaging.
3. Tie Packaging to Your ROI
S
o we understand how packaging can
affect your brand recognition and how
warehousing has an impact on your
organization and efficiency. But how does all
this tie together to relate to your ROI? Let’s
look it over.
An assessment of your packaging will tell
you whether or not you are spending money
in the right areas. A different company than
the one you’re
using could offer
you lower cost
on the items you
are already using.
Or perhaps your
boxes could be
smaller, saving
you corrugated
costs. Maybe
you’re using too
much void fill.
Whatever the fix may be, be sure that you
are utilizing your packaging company to
its fullest. You want your boxes to be the
most beautiful, eye-catching, unique ones
out there, but you also don’t want to be
spending too many dollars in unnecessary
places.
As for your warehousing, this is where a
large chunk of money, time, and man-pow-
er can be saved if you are smart about your
operation. As mentioned above, organization is key to keeping any business running
smoothly. In the pack world this comes in
many forms.
Be sure your pack stations are up to date
with the products you are using. If you have
poly bags, they need to be accessible and
at your station at all times. If seven different sized boxes
are needed, these
should be arranged
in a way where
they are easily
accessible. Always
make sure these
stations are set-up
and ready to go at
any moment in the
packing process.
Secondly, bin boxes can be a lifesaver for big
e-commerce warehouses, saving thousands
of square feet of space. These boxes are made
specifically to categorize items and to maximize space. Bins can take away the stress
of confusion and they can leave room for a
growing company.
Sometimes they may even be the answer to
not having to purchase extra warehousing
space, an extraordinary win for any company.
For more information on maximizing your
e-commerce packaging strategy, contact Premier
Packaging at 1-888-390-8356, or visit PremPack.com.