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Book details
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Author : Leon G. Schiffman
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Pages : 528 pages
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Publisher : Pearson 2014-02-06
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Language : English
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ISBN-10 : 0132544369
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ISBN-13 : 9780132544368
Book Synopsis
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior
explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing
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they can see how real companies use consumer behavior to create marketing strategies, Global Coverage Focus: Discussions and examples
appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. Keep Your
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