NEWS RELEASE
Jessica Beffa
720-413-4938
[email protected]
Imagine Communications Launches LandmarkOSI Cloud™
Enterprise Software leverages MediaCentral framework to enhance workflow processes and revenue
DALLAS April 1, 2014 — Imagine Communications, a market share leader of enterprise software and networking
solutions serving the global media and entertainment markets, today announced the launch of LandmarkOSI 8.0.
Designed for use in multichannel environments and across diverse geographies, this cloud-based offering of Imagine
Communications’ widely used traffic and billing system is the latest advance in the company’s Landmark™ enterprise
software portfolio, which manages more than $25 billion in annual advertising revenue worldwide.
Leveraging years of private cloud hosting experience, LandmarkOSI provides broadcasters, networks and content
distributors with advance and innovative sales, CRM, traffic, billing and data analytics capabilities to efficiently manage
station inventory and increase revenue. LandmarkOSI is powered by MediaCentral, an IP-based framework for migrating
and optimizing media and playout functionality to a virtualized cloud environment.
“Today’s media companies would prefer to spend time growing their businesses using effective sales, traffic and billing
processes, but they are burdened by complex, proprietary systems from multiple suppliers,” said Steve Reynolds, Chief
Technology Officer at Imagine Communications. “LandmarkOSI in the Cloud enables our customers to focus on what
they do best, while giving them the flexibility, through the MediaCentral framework, to leverage an integrated, end-toend platform for advertising, traffic, automation and multiservice playout as their needs evolve.”
By leveraging the inherent scalability of Microsoft Azure, Microsoft’s cloud platform, LandmarkOSI in the cloud provides
customers access to significant cost-savings and flexible deployment models, empowering them to more quickly adapt
to new business models and delivery platforms.
“Imagine Communications is taking advantage of Microsoft Azure resources and capabilities to deliver a higher level of
consistency, agility and service velocity to its customers,” said Tony Emerson, Managing Director, Worldwide Media and
Cable, Microsoft Corp. “Operating the traffic and billing system on our cloud platform will also fuel innovation, enabling
the company to offer customers more data-driven and analytical tools that increase revenues and boost their
competitive advantage. We look forward to supporting Imagine Communications further as the company moves towards
a software-defined future.”
LandmarkOSI in the cloud provides a centralized information hub and database, allowing content management, sales,
traffic, and scheduling to work together to optimize inventory utilization and sales resources, as well as eliminate
duplicate data entry and automate routine tasks that free users to focus on revenue-generating activities. The new cloud
capabilities improve the flexibility to launch new channels, scale to handle new content, and deliver cross-platform
services. In addition to being significantly more economical to implement and maintain, LandmarkOSI in the Cloud offers
expanded features and functionality, such as geo-redundancy and high availability – which enable industry-leading
Disaster Recovery configurations. The Live-Update™ live log editor features maximize revenue with instant bidirectional
communications to ensure that inventory is available for sale up until the last minute, while eliminating the inefficiency
and error of manual changes. These capabilities ensure a faster, smarter workflow and allow master control teams to
stay focused on high-value tasks like prepping content for playout.
About Imagine Communications
Leveraging more than five decades of innovation, Imagine Communications Corp. is a world-leading provider of media
software and networking solutions to more than 3,000 media, broadcast, service provider, government, and enterprise
customers spanning 185 countries. Today, nearly half of the world’s video channels traverse through more than 3 million
of our products deployed around the world. With a bold vision and commitment to IP and cloud-based, softwaredefined networks and workflows, Imagine Communications is delivering billions of moments around the world
anywhere, anytime and on any device. Visit www.imaginecommunications.com for more information, and follow us on
Twitter @imagine_comms.