Driving value from a position of strength Disclaimer This presentation may contain certain “forward-looking statements” with respect to certain of Standard Life's plans and its current goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words “believes”, “intends”, “expects”, “plans”, “seeks” and “anticipates”, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond Standard Life's control including among other things, UK domestic and global economic and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; experience in particular with regard to mortality and morbidity trends, lapse rates and policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Standard Life and its affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of reserves for future policy benefits. As a result, Standard Life’s actual future financial condition, performance and results may differ materially from the plans, goals, and expectations set forth in the forward-looking statements. Standard Life undertakes no obligation to update the forward-looking statements contained in this presentation or any other forward-looking statements it may make. Driving value from a position of strength Standard Life plc 2 Driving value from a position of strength Our strategy to drive performance and profit David Nish Standard Life Investments Keith Skeoch and Colin Walklin Our UK long-term savings business David Nish, Paul Matthews and Christian Torkington Capital and cash generation and IFRS profit drivers Jackie Hunt Driving value from a position of strength David Nish Driving value from a position of strength Standard Life plc 3 Our strategy to drive performance and profit David Nish Building on a track record of delivery Growth through innovation • 2004: SIPP launched - £13.0bn AUA Sustainable cash generation1 EEV core capital and cash generation £307m £305m • 2006: Wrap launched - £5.0bn AUA £276m • UK Corporate Pensions AUA doubled since 2004 - £18bn • Third Party AUM at SLI more than doubled since 2005 - £63bn £85m 2006 2008 2009 FGD Surplus (£bn) Balance sheet strength Key risks mitigated FTSE100 3.6 • Longevity Risk: £6.7bn of annuity liabilities reinsured • Persistency Risk: Move away from unfunded commission • Liquidity Risk: Sale of Standard Life Bank • Expense Risk: Continued efficiency programmes 3.5 3.5 3.6 3.4 3.1 6,000 FTSE100 Index level • Market Risk: Group structure, asset allocation, hedging (1) 2007 5,000 4,000 3,000 2,000 1,000 0 31 Dec 2007 30 Jun 2008 31 Dec 2008 31 Mar 2009 30 Jun 2009 31 Dec 2009 2006 results are shown on a pro forma basis. Results exclude discontinued operations. A strong platform for profitable growth Driving value from a position of strength Standard Life plc 5 Delivering consistent growth for shareholders since demutualisation Final dividend (p) 11.50p 11.77p 12.24p Interim dividend (p) 10.80p 8.09 7.70 7.70 3.60 3.80 4.07 4.15 4.35 2006 2007 2008 2009 2010 7.20 Driving value from a position of strength Standard Life plc 6 Delivering real value for shareholders 19% 10% FTSE 350 Life Insurance Standard Life FTSE 100 (7)% Movement based on total shareholder return from 10 July 2006 to 17 September 2010 Driving value from a position of strength Standard Life plc 7 A clear strategy to take the business forward Our goal Driving shareholder value through being a leading, customer-centric business focused on long-term savings and investment propositions in our chosen markets Trusted brand Delivered through Technology and innovation Customer insight, access and service capability Superior investment performance Driving value from a position of strength Standard Life plc 8 How we generate profit Lowering unit costs Increasing assets Maximising revenue Driving cash profit • Fee business • Spread-based business • Capital management A simple business model Driving value from a position of strength Standard Life plc 9 The shape of our business UK Canada International JVs Global investment management Today will focus on Standard Life Investments and UK in more detail Driving value from a position of strength Standard Life plc 10 Continuing to invest in our business for profit and growth • Employee Wealth Benefits Plan • Canadian Flexible Benefits and ConsultAction • Irish Corporate • German Corporate • • • • • Building on our strength in our pension savings and corporate benefits markets Expanding the global reach of our investment management business • Alliance with Chuo Mitsui • Extension of GARS to Bonds & Equity • Specialist credit and high yield sectors • Private equity smaller fund offerings Focusing on the savings and investment needs of customers in our chosen segments Goal-based investment propositions Strengthening our adviser support Diversified distribution in Canada Direct-to-customer propositions Flexible Investment Proposition for Hong Kong and Germany Maximising value from our Joint Venture relationships in Asia • Negotiations with Bank of China • Opportunity to increase stake in HDFC SL Capturing opportunities across our markets Driving value from a position of strength Standard Life plc 11 Accelerating the pace of delivery Building valuable customer relationships Developing our talent Making performance matter Engaging our customers through our brand, service and product propositions Recruiting, retaining and developing the best talent to support our business needs Driving accountability, responsibility and performance from individuals, teams, business units and across the Group Transforming how we operate To deliver our strategic priorities • Making us better positioned to meet customer needs • Delivering increased operational effectiveness and efficiencies A continuing transformation journey Driving value from a position of strength Standard Life plc 12 Focusing our business and driving performance People • Strengthened leadership team in place • Redirected resources to focus on growth opportunities Transformation • Group-wide restructuring; simplified lines of accountability; culture of decision making and delivery Efficiency • Ongoing focus on efficiency and reducing unit costs • Upgrading operational capabilities through innovative use of new technology Portfolio • Sale of Standard Life Bank and Standard Life Healthcare • Acquisition of threesixty and Aida Capital Increasing the metabolic rate of our business Driving value from a position of strength Standard Life plc 13 Over the rest of the morning, we will: • Demonstrate the value of Standard Life Investments • Highlight our initiatives in the UK to capture opportunities, drive asset growth and deliver unit cost efficiencies • Give greater visibility on the predictability of our cash flow and the sustainability of our IFRS operating profit Driving value from a position of strength Standard Life plc 14 Standard Life Investments David Nish Standard Life Investments - Key facts • Substantial investment manager - £143bn AUM; 850 staff • Broad based product capabilities - asset class, channel, geography • Differentiated and successful investment philosophy • Strong growth record - AUM, revenue, profit • Large third party business - 44% of AUM • Distinctive culture • Strong management team here today: - Keith Skeoch (CEO) - Colin Walklin (COO) - Rod Paris (CIO) - Colin Clark (Director, Global Client Group) - David Cumming (Head of Equities) Driving value from a position of strength Standard Life plc 16 A valuable growth business Keith Skeoch, Colin Walklin A valuable growth business Strategic strengths: • Proven focus on change philosophy • Talented and cohesive team • Reputation for innovation • Focus on financial discipline and profit • Strong institutional brand • Third party business in H12010: -> 44% of AUM (£63bn) -> 65% of revenue -> 70% of profit Driving value from a position of strength Standard Life plc 18 Strong strategic positions No. 4 in UK Institutional Pensions 2010 ranking 2009 ranking Pension Fund Manager 1 1 Legal & General Inv Mg’mnt 221.0 19.9 2 5 BlackRock 189.0 n/a 3 3 Insight Inv Mg’mnt (Global) 69.4 1.0 4 8 Standard Life Investments 50.3 21.5 5 6 State Street Global Advisers 30.9 (12.5) 6 13 M&G Investments 24.0 33.3 Hermes Fund Managers 23.9 7 4 Combined value of pooled and seg funds - 2009 (£bn) Increasing Global Scale % change Ranking Sector Source 6 UK IMA - Survey 2010 (UK based asset managers only) 32 European Institutional I&PE - Top 400 Asset Managers June 2010 48 World Cerulli Associates – Annual Survey of Top 50 Global Asset Managers 17 Property Towers Watson – Global Alternative Survey 2010 7 Private Equity (Fund of Funds) Towers Watson – Global Alternative Survey 2010 (10.3) Source: FTfm No. 1 in UK Wholesale Comparison with FTSE 350 - Quoted Co’s Ranking Fund Manager AUM 1 SLI & SLTM (combined) 2 Invesco Perpetual 34.0 3 S. Widows & SWIP (combined) 33.3 4 PRU & M&G (combined) 30.7 5 FIL Investment Management 26.3 6 Legal & General 24.9 7 Capita Financial Managers Ltd 20.8 AUM (£bn) Net Flows 2.5 year CAGR Revenue Yield (bps) EBIT Margin Mkt Cap 1. Aberdeen 164.7 (5.0) 38 33% 1,560 2. Schroders 150.0 15.0 67 37% 3,785 3. SLI (TPA) 63.0 28.9 34 34% ? 4. Henderson 56.4 (16.4) 62 29% 1,064 5. Gartmore 19.9 (23.4) 108 34% 373 6. Jupiter 19.8 18.0 113 53% 938 34.8 Source: IMA website 30 June 2010 Driving value from a position of strength Fund Manager Source: Company Reports, adjusted for comparability Standard Life plc 19 Building a successful and sustainable asset management business we will continue to be a... Significant provider of high margin global investment management services to institutional clients, in both developed and new markets + Major provider of wholesale investment management services to the UK retail market and other markets domestic to Standard Life ...while always seeking to build a balanced business with diversified alpha and EBIT Driving value from a position of strength Standard Life plc 20 Financials and Profit Drivers Colin Walklin Strong and profitable growth record Third party net flows 8.0 Inflows have grown steadily… 6.0 £4.7bn 4.0 2.0 Revenue 10 20 09 300 H1 20 08 20 07 20 20 05 20 06 20 04 03 20 02 01 20 20 20 00 19 99 0 225 ….producing substantial revenue growth, offsetting the attrition of captive assets… £154m 150 75 EBIT 10 20 09 H1 20 08 20 07 20 20 06 05 20 20 04 03 20 02 20 01 20 20 19 00 0 99 90 68 £49m 45 ...and enabling strong profit growth despite two major financial crises. 23 20 04 20 05 20 06 20 07 20 08 20 0 H1 9 20 10 20 02 20 03 20 01 20 00 19 99 0 Driving value from a position of strength Standard Life plc 22 Revenue growth driven by third party assets 350 Revenue (£m) 300 Captive 250 100 200 110 103 160 158 Revenue growth has been driven by third party business... Third Party 106 117 150 94 100 50 0 87 2005 110 153 201 Third Party Net Inflows (exc. volatile UK money market funds) (£bn) 5.0 4.5 4.0 2006 2007 2008 1 2009 3.5 2 H1 2010 3.0 2.5 2.0 1.5 1.0 0.5 Average revenue yield (bps) 21 17 18 18 13 21 14 22 H1 2005 14 H2 2005 H1 2006 H2 2006 H1 2007 H2 2007 H1 2008 H2 2008 H1 2009 H2 2009 H1 2010 Captive 11 Third Party 11 13 37 33 35 36 34 34 2006 2007 2008 2009 H1 2010 2005 0 ...plus strong underlying margins and a richer mix. (1) Underlying revenue – after adjusting for one-off performance fee amendments re captive funds (2) Annualised – H1 x2 Driving value from a position of strength Standard Life plc 23 Strong product positioning and broadening reach 2005 India 4% Asset class Broadening range of third of party assets and investment strategies Cash 10% Cash 19% GARS 0% Private Equity 6% Equities 45% Property 10% Growing importance of wholesale and third party institutional Institutional 19% India 7% Equities 25% GARS 10% Private Equity 5% Property 8% Fixed Income 16% Channel 2010 Fixed Income 35% Institutional 33% Wholesale 4% Captive 56% Captive 77% Wholesale 11% Driving value from a position of strength Standard Life plc 24 Expanding global footprint Increasing penetration of Standard Life Investments’ institutional global products into international markets 2005 Europe India 1% 4% Other Canada 1% 18% US 1% 2010 Canada 17% US 2% Europe 5% India 7% Other 4% UK 75% UK 75% Driving value from a position of strength Indicative 2015 UK 65% UK 50% International 50% Standard Life plc 25 We have responded well to changing client demand Fixed Income AUM and Yield AUM (£bn) Yield (bps) 24 25.0 20 20.0 AUM 16 Yield 15.0 De-risking via Fixed Income 12 10.0 8 5.0 0 4 2005 2006 2007 2008 2009 0 H1 2010 GARS AUM and Yield Yield (bps) AUM (£bn) 7 80 AUM 6 5 Emerging demand for Absolute Return (GARS) 60 Yield 4 40 3 2 20 1 0 Driving value from a position of strength 2005 2006 2007 2008 2009 H1 2010 0 Standard Life plc 26 Our philosophy is “a premium price for a premium product” 120 Revenue yield bps ( Institutional only) £6.6bn £6.5bn 92 First quartile 90 88 First quartile 81 SLI £3.8bn 70 69 SLI First quartile 66 Median 60 SLI 60 £8.4bn 60 Median 45 First quartile £14.5bn 30 69 Median 33 SLI 50 Last quartile 36 29 Median 23 First quartile 28 Last quartile 21 SLI 18 Median 11 Last quartile 17 Last quartile Last quartile 0 Fixed Income Equities Property Alternatives (Inc. PE and GARS) Mutual Funds Note: Covers all third party AUM except Canada, India, our Money Market funds and the Standard Life Group Pension Fund. Excludes early mandates - pre 2005. Source: Benchmark data is taken from McKinsey European Asset Management Survey 2009. Standard Life Investment data is average institutional revenue yield 6 months to 30 June 2010. Driving value from a position of strength Standard Life plc 27 Strong and sustainable revenue base... • Broad product range • Expanding geographical reach • Strong growth of third party business • “Premium pricing” culture for third party business • Effective and sustainable pricing for captive funds • Strong growth in high margin sectors - eg GARS; Wholesale • Strong growth in fixed income - at premium prices • Very high institutional client retention Driving value from a position of strength Standard Life plc 28 Managing our cost base - driving our profitability Cost control – c.12% reduction in headcount between mid ’08 and mid ’09 Zero pay rise in 2009 32% 314 30% 28% 258 30% 266 32% 269 266 269 232 EBIT Margin 22% Revenue (Inc. HDFC AM) 181 258 314 181 Costs 141 167 167 184 184 184 184 189 189 2005 2006 2007 2008 2009 216 216 H1 20101 (1) Annualised – H1 x2 Driving value from a position of strength Standard Life plc 29 People, our greatest asset - our main cost £m Cost Growth 250 Other 200 Out sourced costs 150 Staff costs maintained at around 65% of total costs; comp ratio at around 45% (2009) 100 50 61% 65% 65% 63% 64% 2005 2006 2007 2008 2009 (2) 66% Staff costs 0 2 £m 1 H1 2010 (1) Staff Costs 150 Variable staff costs 113 Staff costs have a substantial variable element - provides a hedge if performance dips 75 Fixed staff costs £m 38 FTE 400 900 0 300 825 200 750 100 0 Revenue (Inc. HDFC AM) Headcount 675 2005 2006 2007 2008 2009 H120101 2005 2006 2007 2008 2009 H1 20101 Headcount growth has been controlled in order to release the operational gearing of the business 600 (1) Annualised – H1 x2 (2) Underlying – After eliminating a one-off settlement from an outsource partner Driving value from a position of strength Standard Life plc 30 A strong set of results in H1 2010 2010 2009 Growth Net Third Party Inflows (£bn) 4.7 3.1 52% Third Party AUM (£bn)1 63.0 56.9 11% Total AUM (£bn) 1 143.0 138.7 3% 154 125 23% (108) (99) 8% HDFC Asset Management (£m) 3 4 - EBIT (£m) 49 30 63% 32% 24% - Revenue (£m) Costs (£m) EBIT Margin (1) 2009 at December 31 Driving value from a position of strength Standard Life plc 31 Growth Opportunities Keith Skeoch Growth underpinned by strong investment performance Money Weighted Average Performance - Third Party AUM % Ranking 0 25 34 31 38 43 50 1 Year 3 Years 5 Years 10 Years 75 100 Solid 2nd quartile performance across all time periods Driving value from a position of strength Standard Life plc 33 A large, growing and increasingly global industry New big emerging asset pools Clients demanding alignment of interests Client demand for global products Key trends Barriers to entry are getting higher Individual replacing collective investment Separation of beta and alpha Driving value from a position of strength Standard Life plc 34 Profit pools within the investment management industry Estimated size, 2009 ($trillions) Scale = $1 trillion CAGR, 2009–2013 (%) 30 Traditional active Passive products/ETFs 25 Passive Alternative ETFs SLI pool 20 Passive fixed income Alternative products 15 Real estate (including REITs) Passive equity Infrastructure 10 Commodities LDI Fixed Structured income 5 Absolute return Hedge funds Private equity Quantitative Active equity Money market 0 0 Traditional active products 50 100 200 Net revenue margin (basis points)1 Source: Boston Consulting Group analysis (1) Management fees net of distribution costs Note: This analysis assumes a conservative scenario of 5 percent annual growth of equity markets. Source: BCG Global Asset Management Market Sizing database 2010, BCG Global Asset Management Benchmarking database 2010, BCG analysis Driving value from a position of strength Standard Life plc 35 Client demands are changing What clients are buying: SLI Product Specialist Credit Absolute Return Global Diversification ETF/ Passive × Source: Morgan Stanley Raising our revenue yield Driving value from a position of strength Standard Life plc 36 Institutional growth opportunities Traditional/Core • • • • Absolute Return • Extension of GARS to Bonds & Equity • Greater use as core solution by Pension Funds Alternatives Global Driving value from a position of strength Specialist Credit High Yield Global Bonds Global Equity • Private Equity new smaller fund offerings • Property – European Property Growth Fund (EPGF) • Aida Acquisition • Japan – distribution through Chuo Mitsui • India – JV + HDFC Asset Management • Additional strategic alliances Standard Life plc 37 Wholesale growth opportunities Expanding sales force • Increase penetration with existing 3rd party platform providers and add new 3rd party platforms to list • Significantly increase market share from key segments: Banks, National Discretionary Managers, Large Intermediaries and Fund of Fund Managers Investing in Marketing • Expand advertising and promotional campaign activity • Increase the level of communications support • Provide additional support to new and existing platform partners Working better with Standard Life • Place SLI at the heart of the new “Investment Proposition” • SLI participation in the UK’s strategic alliances • UK sales force active in promoting SLI funds via intermediaries through 3rd party platforms Aiming to boost market share Driving value from a position of strength Standard Life plc 38 Driving value from a position of strength Standard Life plc 39 A valuable growth business Strategic strengths • Proven focus on change philosophy • Talented and cohesive team • Reputation for innovation • Focus on financial discipline and profit • Strong institutional brand Investing to create strong and sustainable growth Driving value from a position of strength Standard Life plc 40 Our UK long-term savings business David Nish Driving value from a position of strength Standard Life plc The UK is an exciting place for Standard Life to do business Attractive asset pools • £2.3 trillion assets in our target retail customer segments • Total pensionable assets of £1.4 trillion • Movement from DB to DC; unbundled to bundled Changing customer behaviours • Increasingly self-directed • Demanding simpler, more transparent products • Greater use of technology Government intervention • Retail Distribution Review (RDR) ban on provider commissions doubles size of our accessible market • Taxation changes and low interest rates are driving consumers to seek better value for money Distribution restructuring • Business models moving from commission to fee (adviser charging) • Product sales to Advice • DIY growing Competition • Asset consolidation on platforms to support ‘Advice’ proposition driving growth • RDR and consumer demand will increase platform competition and consolidation We are strongly placed to benefit from market changes Driving value from a position of strength Standard Life plc 42 Take to market focus Paul Matthews Driving value from a position of strength Standard Life plc 43 Our new structure is channel focused (Take to Market) Corporate Retail Direct Market insight and expertise Product and platform development Investment solutions, tools, wealth management Distribution Distribution Distribution • Single point of responsibility and accountability for revenue and asset growth • Greater focus on our customers and intermediary partners • Stronger position to leverage common infrastructure development and spend • Sharper investment focus to gain usage and maximise value extraction • Consistency across propositions in all ‘three channels’ Driving value from a position of strength Standard Life plc 44 Investing in the Future Strong in house capability Stable of high quality providers to exploit Strong proposition huge UK opportunity to extract greater value Standard Life UK Products Platforms Tools and planners Standard Life Investments Banks Standard Life Wealth Discretionary Fund Management Retail Stable of high quality Accesstotoexploit providers huge UK opportunity customers through multi channel approach Standard Life Int’nl (offshore) Vebnet Investment Management Consultancy CBCs Employers Future services Direct Corporate IFAs threesixty Employees Customers Past = selling products using commission Future = providing chargeable platforms and services Driving value from a position of strength Standard Life plc 45 Corporate market drivers Movement of assets over the next 5 years • De-risking business by moving pension provision (DB to DC, Unbundled to Bundled) UK Pension Assets - £bn AUA £800bn • Growing demand for employee benefit solutions (no longer just pensions) Defined Benefits Trust DC (Unbundled) • Increased focus on higher quality schemes and better value for money (pre and post RDR) £250bn Trust DC (Semi Bundled) Trust DC (Bundled) £150bn Corporate ISA Contract Based DC £200bn Investment Solutions Corporate SIPP DC Employee Wealth Plan (EWP) • Desire for technology driven solutions (employer, employee, IFA and CBC) • Pensions Reform – auto enrolment opportunity (c.280,000 employers) • Removal of provider funded commission post RDR £1.4 trillion total assets Regulatory and market changes will drive c.£180bn of asset flows over next 5 years Driving value from a position of strength Standard Life plc 46 Corporate market opportunities We are well positioned to grow both assets and revenue • Leading pension and flexible benefits provider in Corporate Market today (21% IFA market share1) • Market leading service proposition • Integrated Employee Wealth Benefits Proposition (Vebnet) moves us from pension provider to the No. 1 flexible benefit solutions provider • Standard Life Investments • Proven track record of administering at scale • Already fit for RDR world • Established and growing ‘Triple track’ capability Investing to strengthen our proposition Revenue drivers • Employee Wealth Benefit Plan • Enhanced scheme wins • Trust Based Pension • Greater employee engagement • Suite of Investment Solutions and tools (Model Portfolios, Blended Funds, DFMs,GARS) • Improved employee retention • Employee Engagement Team with links to Direct • Substantial growth potential and increased margins (1) Source: ABI Statistics H1 2010 Standard Life is uniquely positioned Driving value from a position of strength Standard Life plc 47 Retail market drivers Movement of assets over the next 5 years > £3 trillion ‘wrappable’ assets £m Bonds SIPP PEPs / ISAs • Customers seeking integrated view of their assets • Desire for simple, uncomplicated technology driven solutions; accessed through one easy route (eg iPhone) • Efficiency and compliance needs plus valued client proposition driving advisers to platforms Legacy Stocks / Shares • Consolidation: IFAs; Product, Platform and SIPP providers; Investment Companies • Customers more financially aware and demanding access to advice in a way that suits them (24/7, DIY, Multi channel, IFA) Wrap platforms: • support a better customer propositions; • provide audit trail for advisers; • reduce cost to serve; • and create recurring income stream. • “DP10/2” Banning of rebates, auto re-registration, increased capital requirements • Diminishing role of Employer funded pension provision Regulatory and market changes will drive c.£400bn of platform asset flows over next 5 years Driving value from a position of strength Standard Life plc 48 Retail market opportunities Why we are well positioned to grow assets and revenue • Focused on non commission, ‘new model advisers’ since 2004 • Ownership of threesixty - No 1 service provider/ adviser to intermediary marketplace • IFA market share - 16.4% (growth at twice the rate of IFA market (ABI - H1’10 v H1’09) • Standard Life Investments & Standard Life Wealth (SLW) captures more of the value chain • Full service wrap (‘EEE’ 5th year running - FTRC) • Reputation for strong customer service • Fastest growing wrap in the UK • Our AdviserZone - most used portal by IFAs Investing to strengthen our proposition Revenue drivers • Wrap/ Intermediary platforms • Greater customer and intermediary engagement • Suite of Investment Solutions and tools (Model Portfolios, Blended Funds, GARS, SLW) • Improved sales capability and productivity • Improved customer retention • SLW - Discretionary Fund Management • Distribution capability (Chartered status) • Substantial platform asset growth and increased margins Building from a position of strength Driving value from a position of strength Standard Life plc 49 Direct channel opportunities Why we are well positioned to grow assets and revenue • Existing customer base of 1.5m customers • Growing customer insight • Established telephone and face to face capability • Link with Retail and Corporate channels • Growing number DIY customers Investing to strengthen our proposition Revenue drivers • D2C platform - being introduced • Greater customer access and engagement • Suite of Investment Solutions and tools (Model Portfolios, Blended Funds, DFMs,GARS) • Improved customer retention • Lower cost to acquire and serve customers • Building Direct expertise • Improving our customer communications • Customer growth and increased margins Our Direct channel is complementary to Retail and Corporate Driving value from a position of strength Standard Life plc 50 Investing in the Future Strong in house capability Stable of high quality providers to exploit Strong proposition huge UK opportunity to extract greater value Standard Life UK Products Platforms Tools and planners Standard Life Investments Banks Standard Life Wealth Discretionary Fund Management Retail Stable of high quality Accesstotoexploit providers huge UK opportunity customers through multi channel approach Standard Life Int’nl (offshore) Vebnet Investment Management Consultancy CBCs Employers Future services Direct Corporate IFAs threesixty Employees Customers Past = selling products using commission Future = providing chargeable platforms and services Driving value from a position of strength Standard Life plc 51 In Summary – Take to Market • There is unprecedented change and growth opportunities in the UK market • We have strong, advantaged positions in both the Retail and Corporate markets • Our strategy is driven from deep insight into consumer and intermediary needs • We have a track record of anticipating and responding to market changes • We are increasing investment from a position of strength to capture significant growth and margin opportunities The UK is an exciting place for Standard Life to do business Driving value from a position of strength Standard Life plc 52 Creating a scalable business for growth Christian Torkington Driving value from a position of strength Standard Life plc Compelling drivers for transforming our operations Asset growth • Deliver propositions to support asset growth • Extend architecture to support multi-channel model • Build customer value management capabilities and increase retention Reduced cost • Simplify and drive scale economies from structure • Improve understanding and management of unit cost • Move to single platform architecture Scalability • Take platform architecture to next level • Automate processes to remove growth constraints • Build greater automation into new propositions Control • Embed preventative controls • Leverage the regulatory and legislative challenges • Remove unrewarded operational risks Driving value from a position of strength Standard Life plc 54 We have a blueprint and plan Right organisation and capabilities Platforms & infrastructure to deliver growth • • • • Fit for purpose operating structures Investing in capability gaps, remove duplication Building on talents and change culture Flexible sourcing models • Delivering digital platforms and tools that drive growth in assets to the next level • Integrating platforms with operations • Re-engineering processes and increase end to end automation • Redesign proposition development process and delivery capabilities to improve speed to market Asset growth Reduced cost Scalability Customer value management Leveraging regulatory change Driving value from a position of strength • Unlocking value from existing customer base • Build direct to customer capability • Embed CRM tools to support contact programme • Solvency II • RDR • Pensions Reform Control Standard Life plc 55 Here is the plan… H2 2010 H1 2011 H2 2011 Trust Based Pensions final launch release Customer Contact Programme Asset Growth Customer Contact & Value Management Tools release Reduced Cost Platforms Intermediary Investment Proposition release release release launch Employee Wealth Plan D2C Product Enhancements Product Enhancements Product Enhancements release release release release release release Scalability Integration with Operations – End to End Processes Process Re-engineering Process Re-engineering Process Re-engineering Process Re-engineering Control System Simplification Project Delivery Improvement Programme Organisational Design RDR and Solvency II Driving value from a position of strength Standard Life plc 56 We are building capacity and capability to deliver Right organisation and capabilities Change priorities Platforms and infrastructure to drive growth Customer value management Leverage regulatory change Increased capacity and capability with new strategic development partners Realigned IT Organisation around strategic change Supported by our capacity for delivery Reduction in duplicated effort through reorganised Change and IT functions Increased capacity in our development and testing environments Functional alignment and design through Enterprise Architecture Driving value from a position of strength Standard Life plc 57 Customer Service - An example of our transformed operating model Digital Self Service Customer Services • Market leading customer experience • Multi-channel model to support lifetime relationship with customers Employer & Intermediary Services Bespoke aligned to value • Transactional • Straight Through Processing (STP) • Migrate to self service Specialist Services • Complex/niche • Specialist knowledge • Simplify Support Services • Deliver a step change in productivity Driving value from a position of strength • One stop mail • Document production • One stop automation Standard Life plc 58 Customer Service - Delivering unit cost reductions Organisational Design • Resources grouped to process Planned Customer Service Manpower Profile • Flatter management structures; increase spans (not to scale) • Clearer lines of accountability and responsibility • Remove duplication Growth Organisational changes 2010 Organisation design Process Redesign & Automation Process redesign & automation • End to end process re-engineering - initial focus on new business, provide information, fund switches Digital self service • Increased use of ICR (intelligent character recognition) to automate mail processing • Reuse of STP solutions across all media 2010 2012 Migration to Self Service • User friendly and intuitive digital platforms making routine administration easy and attractive • Active promotion of existing and new services • Changing behaviours e.g. target significant uptake in electronic statements Combination of asset growth and efficiency improvement will deliver circa 40% productivity improvement by 2012 Driving value from a position of strength Standard Life plc 59 Delivering efficiency savings of £100m Planned Efficiencies Automation 20% Money Out Process 10% Servicing Process 20% Money In Process 15% Finance Process 5% Sourcing 10% Organisational Design 20% 2010 2011 2012 Our plans for delivery are well grounded, detailed, realistic and robust Driving value from a position of strength Standard Life plc 60 In summary - A scalable business for growth • We understand shifting market dynamics and customer needs across the short, medium and long term • We have a clear blueprint and roadmap of where we need to be at each stage • Good progress is being made and we are on schedule to deliver Driving value from a position of strength Standard Life plc 61 Our UK long-term savings business David Nish Driving value from a position of strength Standard Life plc The UK is an exciting place for Standard Life to do business Opportunity • Attractive asset pools in our core market segments • Regulatory driven market changes aligned to our business focus Transforming • Take to market focus increasing the speed of proposition delivery • Using technology to deliver efficiency Investing • Developing our propositions to meet customer needs • Creating capacity to drive scalability Delivering • Significant asset and revenue growth • Productivity improvements to drive down unit costs Well positioned to drive increased profits and cash flow from our UK business Driving value from a position of strength Standard Life plc 63 Capital and cash generation and IFRS profit drivers Jackie Hunt Building on our strong financial performance • Our business model is simple • IFRS closely linked to cash • Majority of our income is fee based • Driving unit cost efficiencies through building a scalable business • Our capital and cash generation is predictable • Financial flexibility to: - win new business - invest in profitable growth opportunities - deliver a progressive dividend We are driving a material increase in cash profitability Driving value from a position of strength Standard Life plc 65 Capital and cash generation Driving value from a position of strength Standard Life plc Group EEV capital and cash generation H1 2010 £m H1 2009 £m 300 246 (109) (72) Covered business capital and cash generation from new business and expected return 191 174 Covered business development expenses (21) (9) Non-covered business core capital and cash generation (10) (14) Core 160 151 Efficiency (7) (8) Back book management (4) 29 Operating profit capital and cash generation from continuing operations 149 172 Capital and cash generation from existing business 1 New business strain 1 (1) The Asia businesses were included on an EEV basis for the first time in the FY09 results. Asia accounted for £19m of capital and cash generation from existing business and (£35m) of the new business strain for H1 2010. The IFRS underlying loss of £25m after tax for H1 2009 is included in the capital and cash generation from existing business. Core cash generation up with strong coverage of new business strain Driving value from a position of strength Standard Life plc 67 Group EEV capital and cash generation and utilisation H1 2010 Non-covered IRR of 19% International (£109m) Canada £52m Investment criteria (£12m) Minimum IRR 15% and 5 year payback UK (£98m) £73m *1 (£11m) 1 (£42m) 1 *1 £300m £187m £149m £98m Generation of capital & cash covered Generation of capital & cash non-covered Gross operating profit capital and cash generation New business strain Growth investment spend Operating profit capital and cash generation Dividend declared (1) Growth investment spend of £42m represents £72m investment spend for H1 2010 on a post tax basis and excludes £11m of costs included within new business strain. See Appendix for reconciliation of growth investment spend. Generating cash to invest in growth, write new business and support progressive dividend Driving value from a position of strength Standard Life plc 68 Group EEV capital and cash generation and utilisation H1 2010 UK - £187m Canada - £73m International - £52m IRR of 19% Non-covered - (£12m) IGD surplus as at 31 Dec 2009: £3.6bn NBS (£109m) Growth investment spend (£42m) Retained EEV capital and cash £0.3bn Gross operating EEV capital and cash generation £300m1 Remove movement in subdebt liability: (£0.4bn)4 Cash dividend (£134m)3 Reverse change in IFRS Pension Scheme Surplus: (£0.2bn) 4 Retained EEV capital and cash £312m Non-operating and non-trading £297m 2 Other: £0.2bn 4 IGD surplus as at 30 June 2010: £3.5bn (1) Represents EEV operating capital and cash generation from continuing operations of £149m prior to the deduction of the NBS of (£109m) and growth investment spend of (£42m). (2) Consists of EEV non-operating capital and cash generation of £165m, capital and cash generation from discontinued operations of (£17m), after tax actuarial gains on defined pension schemes of £82m, net worth foreign exchange differences on consolidation of £74m and other non-trading of (£7m). (3) Represents dividends paid in cash during the period and excludes new shares issued in lieu of cash dividends as part of the Scrip dividend scheme. (4) Included within the EEV total retained capital and cash generation are movements in relation to the Group's sub debt liability on a market value basis and the Group's pension schemes on an IFRS basis. The adjustment for sub debt removes the movement in the sub debt liability as this is included as capital for regulatory purposes. The adjustment for the pension scheme reverses the movement in the IFRS net liability/ surplus as these are excluded for regulatory purposes. The sub debt adjustment and ‘Other’ predominantly relate to the disposal of the banking business. Strong IGD surplus and returns on new business Driving value from a position of strength Standard Life plc 69 Group EEV capital and cash movements FY 2009 £m FY 2008 £m UK 395 519 Canada 131 132 International 102 49 Non-covered (11) (10) Total 617 690 New business strain (188) (224) Growth investment spend 1 (58) (70) Operating profit capital and cash generation from continuing operations 371 396 Dividend declared 272 257 Coverage of Gross operating profit capital and cash to new business strain 3.28 3.08 Coverage of Operating profit capital and cash to Dividend declared 1.36 1.54 Gross operating profit capital and cash: (1) See Appendix for reconciliation of growth investment spend Consistently delivering strong cash coverage Driving value from a position of strength Standard Life plc 70 PVIF monetisation profile Undiscounted Total PVIF In-force Cash emerging in first 5 years £m £m % UK 4,031 1,414 35 Canada 3,075 454 15 958 344 36 8,064 2,212 27 - Retail 120 40 34 - Corporate 132 29 22 - Total 252 69 27 77 6 8 International 132 57 43 Total 461 132 29 International Total New business H1 2010 UK Canada Based on six months new business £2.2bn of cash emerges from backbook over the next five years Driving value from a position of strength Standard Life plc 71 Analysis of New Business NBC (Pre tax) IRR Payback (undiscounted) H1 2010 £m H1 2009 £m H1 2010 % H1 2009 % H1 2010 years H1 2009 years UK 103 92 20 20 5 5 Canada 31 18 19 14 7 7 International 1 27 4 17 7 5 10 Total 161 114 19 16 5 6 • Total new business strain covered 2.75 times from cash from existing business • NBS ratio to PVNBP is 1.1% (0.8% excluding Asia) • NBS includes fixed overheads which are scalable to increasing new business volumes (1) H1 2009 comparatives exclude Hong Kong and the joint venture businesses High IRR and short payback reflects capital-lite approach Driving value from a position of strength Standard Life plc 72 Capital and cash conversion - H1 2010 EEV operating capital and cash generation from continuing operations £149m Impact of different treatment of assets and liabilities (£17m) DAC/DIR, intangibles, tax and other £2m IFRS operating profit after tax from continuing operations £134m Close alignment of capital and cash generation and IFRS operating profit Driving value from a position of strength Standard Life plc 73 Capital and cash generation - Summary • Existing business provides predictable underpin to cash flow and capacity for growth • New business strain covered around three times from existing business capital and cash generation • High IRR and short payback reflects capital-lite approach • Growth investment spend based on strict return criteria - substantially expensed • Supports our progressive dividend policy Sustainable cash generation provides financial flexibility Driving value from a position of strength Standard Life plc 74 IFRS profit drivers Driving value from a position of strength Standard Life plc How we generate profit Fee business revenue (including guarantee margin) Spread/ risk business margin Acquisition expenses Maintenance expenses Group corporate centre Growth investment spend Capital management Joint ventures IFRS operating profit Driving value from a position of strength Standard Life plc 76 Assets Under Administration by type of business £14.2bn (£8.9bn) £3.7bn £179.1bn £170.1bn £157.3bn £147.9bn Fee £128.4bn Fee £139.7bn Fee £146.6bn Fee £118.5bn Spread/risk £20.4bn Spread/risk £20.2bn Spread/risk £22.3bn Spread/risk £23.6bn Other £8.5bn Other £9.2bn Other £8.1bn Other £8.9bn 31 Dec 2007 31 Dec 2008 31 Dec 2009 Gross inflows Redemptions Market/other movements 30 Jun 2010 The majority of flows and AUA relate to fee based business Driving value from a position of strength Standard Life plc 77 Fee Business Driving value from a position of strength Standard Life plc Definition of fee business revenue Asset management charges 80%1 Premium based charges 15%1 Fee business revenue (including guarantee margin) Transactional charges and other 5%1 +/Guarantee costs on fee business (primarily Canada) (1) Percentages based on H1 2010 Driving value from a position of strength Standard Life plc 79 Fee Business - UK £6.8bn (£4.8bn) £0.1bn £85.5bn £87.6bn Fee Fee Fee £65.8bn £66.6bn £67.5bn £57.4bn BPS 75 BPS 75 TIP £8.6bn TIP £12.0bn CWP £7.9bn CWP £6.9bn 31 Dec 2008 31 Dec 2009 £86.1bn £73.9bn Fee TIP £10.0bn CWP £10.3bn 31 Dec 2007 TIP £13.4bn Gross inflows Redemptions No shareholder return for UK CWP £6.7bn Market/other movements 30 Jun 2010 • UK fee business bps stable at 75bps • 66% retail and 34% corporate AUA at 30 June 2010 • Continuing to grow both retail and corporate business while driving down unit costs Our retail and corporate propositions are highly scalable Driving value from a position of strength Standard Life plc 80 Fee Business - Canada £1.1bn (£0.8bn) £0.5bn £12.1bn £11.3bn £9.6bn £9.0bn BPS 118 BPS 116 31 Dec 2007 31 Dec 2008 31 Dec 2009 Gross inflows Redemptions Market/other movements 30 Jun 2010 • Canadian fee based bps have remained broadly stable at 118 bps for H1 2010 (FY 2009: 116bps) • 25% retail and 75% corporate AUA at 30 June 2010 • Basis points trend reflects changes in the product mix including an increase in retail funds Strong flows in savings and investment products Driving value from a position of strength Standard Life plc 81 Fee Business - International (excluding joint ventures) £9.1bn 248bps £0.9bn (£0.3bn) (£0.1bn) £9.6bn 223bps £8.3bn £6.4bn Ireland Ireland £5.1bn £4.9bn Ireland 90bps 74bps £4.7bn Ireland £3.9bn Germany Germany Germany Germany £2.5bn £3.6bn £4.4bn £4.2bn Hong Kong £0.1bn 413bps 31 Dec 2007 31 Dec 2008 31 Dec 2009 Gross inflows Redemptions Market/other movements 323bps 30 Jun 2010 • Fee based revenue in Ireland mainly consists of AMCs while the majority of revenue in Germany arises from premium based charges • Basis point trend in Germany reflects premium based nature of revenue and a gradual shift in the mix towards AMC-based products. We expect this trend to continue Exciting growth opportunities: transferability of propositions Driving value from a position of strength Standard Life plc 82 Fee Business - Global Investment Management Third Party £7.3bn (£2.6bn) £1.4bn £63.0bn £56.9bn £47.7bn £45.5bn BPS BPS 34 34 31 Dec 2007 31 Dec 2008 31 Dec 2009 Gross inflows Redemptions Market/other movements 30 Jun 2010 • Revenue generated from third party AUM (presented above) and the captive AUM • Basis points trend driven by strong sales of GARS and Fixed Income institutional business • Average basis points on third party AUM have remained flat at 34 bps over FY 2009 and H1 2010 (1) Basis points calculated on third party business excluding Indian associate Strong growth in third party AUM while maintaining revenue margins Driving value from a position of strength Standard Life plc 83 Fee Business - Summary H1 2010 Revenue FY 2009 Revenue Revenue Average AUA1 Revenue £bn bps £m £bn bps £m UK2 87.7 75 277 77.0 75 498 Canada 12.2 118 72 9.9 116 115 International 9.4 223 105 8.4 248 208 Investment management3 62.0 34 101 50.6 34 176 Eliminations/adjustments (26.0) (20) (21.2) Total fee based AUA 145.3 535 124.7 Average AUA1 72 (19) 75 978 Guarantee margin (24) (6) Revenue (inc g’tee margin) 511 972 • Strong growth in fee based propositions across all key markets • Revenue basis points reflect the increasingly capital-lite nature of our business • Future revenue basis points will be affected by product mix (1) Average AUA based on average of closing quarterly AUA data (2) bps figure excludes CWP, TIP business as well as surrender penalties received on special bond deals in 2009 (3) Average AUA and revenue relate to third party mandates, bps figure excludes impact of associate Strong growth in AUA leading to increased revenue Driving value from a position of strength Standard Life plc 84 Spread and risk business Driving value from a position of strength Standard Life plc Definition of spread/ risk margin Net earned premiums - Claims and benefits paid +/- Spread/ risk business margin Net investment return using long-term assumptions +/Change in contract liabilities using long-term assumptions Driving value from a position of strength Standard Life plc 86 Spread/ risk business - UK £13.1bn £13.0bn Full 1.2 £1.2bn £11.9bn Full 1.5 £1.5bn Partial 4.4 £4.4bn £0.3bn (£0.6bn) £0.8bn £13.6bn Full 2.4 £2.4bn Full 2.1 £2.1bn Partial 5.0 £5.0bn Partial 4.9 £5.0n Shareholder exposure Partial £11.8bn 11.8 0 31 Dec 31 Dec 2007 2007 None 6.0 £6.0bn None 6.1 £6.0bn 31 31 Dec Dec 2008 2008 31 31Dec Dec2009 2009 None 6.3 £6.2bn 0 Gross inflows Gross inflows 0 Redemptions Redemptions 0 Market/other Market/other movements movements 30 2010 30 June Jun 2010 • Full shareholder exposure to annuities on only £2.4bn of AUA • Remaining exposure has either been fully reinsured (£6.2bn of AUA) or subject to partial exposure as per the scheme of demutualisation (longevity risk remains with shareholders, whilst investment risk is limited to HWPF Burnthrough risk) • Redemptions largely relate to regular payments to annuitants Effective risk management of spread / risk business Driving value from a position of strength Standard Life plc 87 Spread/ risk business - UK H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m New business 36 40 70 75 Existing business 29 37 107 94 65 77 177 169 One-off reserving changes 18 29 63 203 Spread / risk margin 83 106 240 372 Operating profit is driven by: • Market conditions and pricing which ensures adequate reward for risk (leading to day one profits on immediate annuities) • Significant book of deferred annuities providing a flow of new immediate annuity business • Back book management Prudent pricing ensures adequate reward for risk Driving value from a position of strength Standard Life plc 88 Spread/ risk business - Canada (£0.7bn) £0.5bn £1.0bn £10.0bn £9.2bn £8.3bn £7.4bn Full £9.3bn Full £8.6bn Full £7.7bn Full £6.8bn Partial £0.6bn 31 Dec 2007 Shareholder exposure Partial £0.6bn 31 Dec 2008 31 Dec 2009 Partial £0.7bn Partial £0.6bn Gross inflows Redemptions Market/other movements 30 June 2010 • Full shareholder exposure on majority of spread/ risk products • Products include annuities, term funds, individual life insurance, group life and health insurance • Adoption of IFRS operating profit has removed a significant proportion of volatility from reporting earnings • However, the operating results remain sensitive to non-economic assumptions (lapse, expense, mortality/longevity) Appetite for growth conditional on adequate reward for risk Driving value from a position of strength Standard Life plc 89 Spread/ risk business - Canada H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m New business 12 9 15 16 Existing business 114 101 240 164 126 110 255 180 One-off reserving changes 13 12 (34) (108) Spread / risk margin 139 122 221 72 Operating profit is primarily driven by: • Our appetite for new spread/ risk business compared to fee business • Return on existing business based on: + investment returns on AUA - returns credited to policyholders + underwriting margin on risk business • One-off reserving changes affected by: - continuing asset and liability management; and - management of longevity risk Growth conditional on adequate reward for risk Driving value from a position of strength Standard Life plc 90 Lowering unit costs Driving value from a position of strength Standard Life plc Definition of acquisition and maintenance expenses Commission costs Initial charges + Acquisition expenses Allocation of internal costs +/Creation of DAC/DIR Renewal commission Renewal charges + Allocation of internal costs Maintenance expenses +/Amortisation of DAC/DIR Driving value from a position of strength Standard Life plc 92 Acquisition expenses H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m 132 129 240 274 57 64 116 203 - DAC (80) (85) (162) (258) - DIR 30 26 49 79 Net commission/initial charges/DAC/DIR 7 5 3 24 9,631 7,452 14,546 15,679 137bps 173bps 165bps 175bps Acquisition expenses Of which: - commission net of initial charges PVNBP Acquisition expenses / PVNBP • Negligible impact of commission and initial charges on IFRS operating profit • Expect acquisition expenses to continue to fall as a proportion of PVNBP as we increase sales Scalability driving lower incremental cost of new business Driving value from a position of strength Standard Life plc 93 Maintenance expenses H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m 307 307 607 601 - net renewal commission 34 30 76 79 - amortisation of DAC 59 78 147 94 (13) (14) (38) (19) Average AUA (£bn)1 155.5 123.2 132.3 130.8 Maintenance bps1 39bps 50bps 46bps 46bps Maintenance expenses Of which: - release of DIR • • Highly scalable business with potential for unlocking further scalability Efficiencies will be achieved via organisational design, process re-engineering and automation, ensuring alignment with our strategy (1) Excludes impact of CWP and immediate annuity business reinsured to Canada Life Highly scalable business with scope for further efficiencies Driving value from a position of strength Standard Life plc 94 Growth investment spend Growth investment spend H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m 72 44 106 116 • We are broadly doubling investment spend through 2010 and the first half of 2011 • Stringent investment return criteria (minimum 15% IRR and 5 year payback) • Will allow us to capitalise on: • our strong positions in both retail and corporate markets • our leading position amongst IFAs • opportunities brought about by regulatory change • the scalability of our operations including our platform based propositions • increasing numbers of customers favouring DIY and multi-channel offerings through new D2C propositions Significant opportunities for profitable growth Driving value from a position of strength Standard Life plc 95 Summary Driving value from a position of strength Standard Life plc How we generate profit Fee business revenue (including guarantee margin) £511m (H1 2009: £459m) Spread/ risk business margin £222m (H1 2009: £228m) Acquisition expenses £132m (H1 2009: £129m) Maintenance expenses £307m (H1 2009: £307m) Group corporate centre £30m (H1 2009: £25m) Growth investment spend £72m (H1 2009: £44m) Capital management £10m (H1 2009: £1m) Joint ventures (£20m) (H1 2009: (£17m)) IFRS operating profit £182m (H1 2009: £166m) Driving value from a position of strength Standard Life plc 97 Conclusion • Our business model is simple • IFRS closely linked to cash • Majority of our income is fee based • Driving unit cost efficiencies through building a scalable business • Our capital and cash generation is predictable • - Financial flexibility to: win new business invest in profitable growth opportunities deliver a progressive dividend We are driving a material increase in cash profitability Driving value from a position of strength Standard Life plc 98 Driving value from a position of strength David Nish Driving value from a position of strength Standard Life plc We have a simple model for growing profit Lowering unit costs Increasing assets Maximising revenue Driving cash profit Driving a material increase in cash profitability Driving value from a position of strength Standard Life plc 100 Driving value from a position of strength Clear strategy with exciting growth opportunities • Customer-centric strategy focused on long-term savings and investments • Strategically positioned to benefit from positive trends in all core markets • Asian joint ventures provide attractive growth opportunities Standard Life Investments • Anticipating client needs and culture of innovation driving growth in third party AUM • Strong strategic positions, broad product range and geographical reach underpin quality of profits • Dynamic management of cost base to protect and enhance EBIT margin Our UK long-term savings business • Unprecedented change and growth opportunities • Investment in corporate, retail and direct propositions will drive significant asset growth and increased margins • Investing to build capacity and scalability - expected to deliver 40% productivity improvement in customer service by 2012 Capital and cash generation and IFRS profit drivers • Strong and predictable cash generation provides financial flexibility • Increasing investment based on strict return criteria - 15% IRR and 5 year payback period • Inherently simple business model - IFRS closely linked to cash • Delivering a progressive dividend Investing to drive a material increase in cash profitability Driving value from a position of strength Standard Life plc 101 Driving value from a position of strength Driving value from a position of strength Standard Life plc Appendix Driving value from a position of strength Standard Life plc Group EEV capital and cash movements - FY 2009 UK - £395m Canada - £131m IRR of 14% International - £102m Non-covered - (£11m) FGD surplus as at 31 Dec 2008: NBS (£188m) Growth investment spend (£58m) £3.5bn Retained EEV capital and cash (£0.1bn) Gross operating EEV capital and cash generation £617m1 Remove movement in subdebt liability: £0.2bn4 Cash dividend (£158m)3 Reverse change in IFRS Pension Scheme Surplus: £0.1bn4 Retained EEV capital and cash (£100m) Other: (£0.1bn) FGD surplus as at 31 Dec 2009: £3.6bn Non-operating and non-trading (£313m)2 (1) Represents EEV operating capital and cash generation from continuing operations of £371m prior to the deduction of the NBS of (£188m) and growth investment spend of (£58m). (2) Consists of EEV non-operating capital and cash generation of (£382m), capital and cash generation from discontinued operations of £49m, after tax actuarial losses on defined pension schemes of (£50m), net worth foreign exchange differences on consolidation of £36m and other non-trading of £34m. (3) Represents dividends paid in cash during the period and excludes new shares issued in lieu of cash dividends as part of the Scrip dividend scheme. (4) Included within the EEV total retained capital and cash generation are movements in relation to the Group's sub debt liability on a market value basis and the Group's pension schemes on an IFRS basis. The adjustment for sub debt removes the movement in the sub debt liability as this is included as capital for regulatory purposes. The adjustment for the pension scheme reverses the movement in the IFRS net liability/ surplus as these are excluded for regulatory purposes. Driving value from a position of strength Standard Life plc 104 Group EEV capital and cash movements - FY 2008 UK - £519m Canada - £132m IRR of 16% International - £49m Non-covered - (£10m) FGD surplus as at 31 Dec 2007: £3.6bn NBS (£224m) Growth investment spend (£70m) Retained EEV capital and cash £0.3bn Gross operating EEV capital and cash generation £690m1 Remove movement in subdebt liability: (£0.1bn)4 Cash dividend (£256m)3 Reverse change in IFRS Pension Scheme Surplus: (£0.2bn)4 Retained EEV capital and cash £308m Other: (£0.1bn) FGD surplus as at 31 Dec 2008: £3.5bn Non-operating and non-trading £168m2 (1) Represents EEV operating capital and cash generation from continuing operations of £396m prior to the deduction of the NBS of (£224m) and growth investment spend of (£70m). (2) Consists of EEV non-operating capital and cash generation of (£16m), capital and cash generation from discontinued operations of (£44m), after tax actuarial gains on defined pension schemes of £108m, net worth foreign exchange differences on consolidation of £159m and other non-trading of (£39m). (3) Represents dividends paid in cash during the period and excludes new shares issued in lieu of cash dividends as part of the Scrip dividend scheme. (4) Included within the EEV total retained capital and cash generation are movements in relation to the Group's sub debt liability on a market value basis and the Group's pension schemes on an IFRS basis. The adjustment for sub debt removes the movement in the sub debt liability as this is included as capital for regulatory purposes. The adjustment for the pension scheme reverses the movement in the IFRS net liability/ surplus as these are excluded for regulatory purposes. Driving value from a position of strength Standard Life plc 105 Group EEV capital and cash movements - cumulative Historic - cumulative from 31 December 2007 to 30 June 2010 Covered - £1.6bn Non-covered - £0.0bn FGD surplus as at 31 Dec 2007: £3.6bn NBS (£0.5bn) Growth investment spend (£0.2bn) Retained EEV capital and cash £0.5bn Gross operating EEV capital and cash generation £1.6bn1 Remove movement in subdebt liability: (£0.3bn)4 Cash dividend (£0.5bn)3 Reverse change in IFRS Pension Scheme Surplus: (£0.3bn)4 Retained EEV capital and cash £0.5bn Other: £0.0bn IGD surplus as at 30 June 2010: £3.5bn Non-operating and non-trading £0.1bn2 (1) Represents EEV operating capital and cash generation from continuing operations prior to the deduction of the NBS and growth investment spend. (2) Consists of EEV non-operating capital and cash generation, capital and cash generation from discontinued operations, after tax actuarial gains on defined pension schemes, net worth foreign exchange differences on consolidation and other non-trading. (3) Represents dividends paid in cash during the period and excludes new shares issued in lieu of cash dividends as part of the Scrip dividend scheme. (4) Included within the EEV total retained capital and cash generation are movements in relation to the Group's sub debt liability on a market value basis and the Group's pension schemes on an IFRS basis. The adjustment for sub debt removes the movement in the sub debt liability as this is included as capital for regulatory purposes. The adjustment for the pension scheme reverses the movement in the IFRS net liability/ surplus as these are excluded for regulatory purposes. Driving value from a position of strength Standard Life plc 106 Run-off profile of legacy assets generating shareholder cash flow 70 Assets not generating shareholder cash flow 60 Assets generating shareholder cash flow 50 £bn 40 30 20 10 0 Q22010 2010 2011 2012 2013 2014 2015 2016 2017 2018 Assets generating shareholder cash are long-term Driving value from a position of strength Standard Life plc 107 Reconciliation of growth investment spend Growth investment spend before tax Less tax Growth investment spend included within NBS Growth investment spend in cash analysis Driving value from a position of strength H1 2010 £m H1 2009 £m Change £m FY 2009 £m FY 2008 £m 72 44 28 106 116 (19) (12) (32) (32) 53 32 74 84 (11) (7) (16) (14) 42 25 58 70 Standard Life plc 108 PVIF monetisation profile Reconciliation against published H1 2010 results Undiscounted Discounted Reconciliation of discounted PVIF (£m) to H1 2010 Results Total PVIF Emerging in 1st 5 years Total PVIF Emerging in 1st 5 years PVIF TVOG Published result H1 2010 (Note 4.2(c)) £m % £m % £m £m £m UK 4,031 35 2,359 52 2,359 - 2,359 Canada 3,075 15 1,056 35 1,056 (31) 1,025 International 958 36 594 53 594 (17) 577 HWPF TVOG - - - - - (90) (90) 8,064 27 4,009 48 4,009 (138) 3,871 In-force Total Undiscounted Discounted Reconciliation of discounted PVIF (£m) to H1 2010 Results Total PVIF Emerging in 1st 5 years Total PVIF Emerging in 1st 5 years PVIF £m % £m % £m UK 252 27 135 43 Canada 77 8 27 18 International 132 43 81 Total 461 29 243 Cost of capital TVOG Published result H1 2010 (Note 4.9) £m £m New Business H1 2010 Driving value from a position of strength 135 (4) - 131 27 (3) - 24 61 81 (2) (3) 76 46 243 (9) (3) 231 Standard Life plc 109 Group - IFRS operating profit from continuing operations H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m Fee based revenue 535 456 978 1,010 Fee based guarantee margin (24) 3 (6) 18 Spread / risk margin 222 228 461 444 Total income 733 687 1,433 1,472 Acquisition expenses1 (132) (129) (240) (274) Maintenance expenses2 (307) (307) (607) (601) Investment spend (72) (44) (106) (116) JV businesses (20) (17) (27) (25) Group corporate centre costs (30) (25) (50) (50) Capital management3 10 1 (4) 76 Group IFRS operating profit 182 166 399 482 (1) Includes impact of commission and charges on new business net of deferrals (2) Includes amortisation of DAC and DIR on existing business as well as investment management expenses (3) Return on shareholder assets, including working capital and assets backing subordinated liabilities less finance costs Driving value from a position of strength Standard Life plc 110 Group corporate centre (GCC) and capital management Group corporate centre costs Capital management (cost)/income H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m (30) 10 (25) 1 (50) (4) (50) 76 GCC costs in H1 2010 reflect increased investment as part of the transformation of the business, including: • Creation of a Group marketing centre of excellence to generate increased customer and brand awareness • Creation of a risk hub to provide additional focus on risk management across the Group Capital management largely reflects cost of carry of subordinated liabilities and lower return on surplus assets as a result of a low interest rate environment Increased investment in our business whilst maintaining control over operating cost base Driving value from a position of strength Standard Life plc 111 Joint Ventures IFRS operating profit/(loss) H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m (20) (17) (27) (25) • The results of our joint ventures in India and China reflect the start up nature of those businesses • HDFC Standard Life– strong market position, growth momentum and improving profitability • Ranked 2nd in market share, 30 June 2010 (2nd in Retail, 3rd in Corporate) • CAGR of 92% in AUM over last five years (AUM almost doubled in year to 31 March 2010 and stood at £3.0bn) • 2009-10 premiums of £0.9bn (53% of which were renewals) • 2009-10 loss before tax almost halved compared to 2008-09 Maximising shareholder value from our joint venture relationships in Asia Driving value from a position of strength Standard Life plc 112 Impact of DAC / DIR H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m New business – creation of DAC (80) (85) (162) (258) New business – creation of DIR 30 26 49 79 (50) (59) (113) (179) 59 78 147 94 (13) (14) (38) (19) Net impact of DAC/DIR on maintenance expenses 46 64 109 75 Net impact of DAC/DIR on IFRS operating profit (4) 5 (4) (104) Net impact of DAC/DIR on acquisition expenses Existing business – amortisation of DAC Existing business – release of DIR Driving value from a position of strength Standard Life plc 113 Linkage of cost base to total expenses £4,443m £91m (£3,383m) (£4m) £541m GCC costs £30m Growth investment spend £72m £454m (£549m) (£57m) Maintenance expenses £307m Acquisition expenses £132m H1 2010 total expenses per income statement Claims, commissions and changes in provisions & liabilities Driving value from a position of strength IFRS adjustments and amortisation Finance costs H1 2010 cost base Commission (net of initial and renewal charges) DAC/DIR H1 2010 total expenses Standard Life plc 114 New business commission net of initial charges H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m UK 14 21 33 104 Canada 19 13 30 24 International 24 30 53 75 Total 57 64 116 203 Driving value from a position of strength Standard Life plc 115 UK new business commission strain H1 2010 £m H1 2009 £m FY 2009 £m FY 2008 £m Funded initial commission 9 9 18 26 Other commission 29 34 57 153 UK new business commission 38 43 75 179 Initial charges on new business 24 22 42 75 Coverage of total UK commission 63% 51% 56% 42% PVNBP 6,930 5,246 10,180 11,267 Total UK commission/ PVNBP 55bps 82bps 74bps 159bps • Commission in UK business is low and decreasing • Increasing recovery of commission through initial charges Driving value from a position of strength Standard Life plc 116 Biographies David succeeded Sir Sandy Crombie as Chief Executive on 1 January 2010, having been Group Finance Director since November 2006 when he was appointed to the Board. He is also a non-executive director of Northern Foods plc and a board member of the Association of British Insurers. David was previously a partner with Price Waterhouse, and subsequently Group Finance Director and then Executive Director, Infrastructure Division at Scottish Power plc. David Nish Chief Executive Appointed a Director and Chief Financial Officer in May 2010, having been Interim Chief Financial Officer since November 2009. Jackie joined Standard Life in January 2009 as Deputy Group Finance Director. Before this, she held various senior management roles at Aviva, including Chief Financial Officer at Norwich Union. After qualifying as a Chartered Accountant with Deloittes in South Africa, Jackie then worked for Pricewaterhouse Coopers and Royal & Sun Alliance before joining Aviva in 2003. Jackie Hunt Chief Financial Officer Appointed Director in May 2006. He is Chief Executive of Standard Life Investments. Keith joined Standard Life Investments in 1999 after nearly 20 years investment experience at James Capel & Co in a number of roles, including Chief Economist and Managing Director International Equities. He is also a director of the Investment Management Association, a board member and Chairman of the Investment Committee of the Association of British Insurers, and a member of the Advisory Board of Reform Scotland. Keith Skeoch Chief Executive Standard Life Investments Driving value from a position of strength Standard Life plc 117 Biographies Paul was appointed UK Take to Market Director in June 2010 and heads up the Take to Market areas of Marketing, Distribution and Product Development. Paul joined Standard Life as an Account Manager in 1989 from National Mutual Life. He has held a number of roles in Distribution at Standard Life since 1989, his most recent being as Managing Director of Distribution, which he was appointed to in 2007. Paul Matthews UK Take to Market Director Paul is a member of a number of Industry Committees and Boards, including the Chartered Insurance Institute Faculty, and is a frequent speaker at industry events and conferences. Appointed in March 2010, Christian is responsible for UK Operations, IT and People and Group Information Technology. Christian joined Standard Life from RSA Insurance Group, where he was the UK Chief Operating Officer. Prior to this he was Managing Director, Operations at Scottish Widows, and held various senior executive positions in operations and technology at Barclays Bank. Christian is a chartered accountant and spent the early part of his career in management consultancy with Coopers & Lybrand and PA Consulting. Christian Torkington Group Information and Operations Director Colin began his career as an Auditor with Arthur Andersen in 1975 before joining UK stockbroker Sheppards and Chase as Corporate Finance Manager in 1981. Colin then moved to Switzerland in 1982 to take up the position of Business Planning Manager with Philip Morris. In 1985 he joined Deloitte as a Management Consultant (Financial Services sector) and during his time there, was seconded to the Bank of England for two years. Colin joined Standard Chartered in 1992 and was appointed Group Head of Finance in 1999. In 2002, he moved to Barclays, initially as Group Financial Controller and, in 2005, was appointed CFO of Barclaycard. He joined Standard Life Investments in 2007 as Finance Director and was appointed Chief Operating Officer in 2010. Colin Walklin Chief Operating Officer Standard Life Investments Driving value from a position of strength Colin has a BSc in Engineering, is a Fellow of the Institute of Chartered Accountants and is a Panel Member on the Financial Reporting Review Panel (part of the FRC). Standard Life plc 118
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