"ABC, talk with me!"
New learning experience: from digital to tangible!
A new mobile app, developed by a team of programmers in Ukraine, uses
augmented reality technology to help parents fight the battle against gadget-addiction
and refocus their children's attention on interacting with a classic physical toy.
Nowadays, 80% of children are perfectly familiar with digital technologies that
improve their successful development. This issue is also very critical for a young team of
ABC Talk with Me project, moreover its founders are young fathers – Maxim Ronshin
and Dmitry Moiseenko and thus have already successfully tested this technology on their
children, who enjoyed the benefits of the new learning reality. With the development of
new technologies, many important activities became reduced to smartphone or tablet
icons, including kid’s toys and games. But would you pretend that your childhood was
too boring or dull with all those heaps of color Legos, wooden blocks and various toys?!!
In contrast, child development is impossible without physical interaction with objects.
Therefore, it was our idea of giving a happy childhood back to kids and reducing gadgets
to the minor role of just an addition to the main types of cognitive and learning activities.
"When I was a kid, there was no such thing as an iPad. My imagination grew by
playing with blocks and physical toys" said creator Maxim Ronshin. "My kids were
hooked on tablets while they were still nursing! I love technology, but it was
heartbreaking to think of what they were missing."
The task was to make physical toys, just regular ABC blocks, fun, entertaining
and educational for a new generation of post-millennial technokids. After trying various
combinations of physical and virtual and after lots of experimentation with actual kids -
from different ages and different countries - they hit upon the ideal combination of entertainment
and education.
"It was also important for me that learning was a part of this. We weren't happy just with
a simple game. We wanted it to be a full-sensory learning game for kids."
By aiming a tablet or phone at a single ABC block, the new app converts the letter into a
matching picture with animation and sounds. As children progress to the next level, constructing
words with the blocks, cartoons appear before their eyes illustrating what they spell. Put together
the letters d-o-g, for example, and a cute puppy jumps into your screen. Kids can practice their
pronunciation by repeating after the narrator.
The program comes included with a variety of games, which prompt kids to use their
memory and to spell new words with their ABC blocks. The simplest level is for small kids:
They pick up any ABC block, show it to the camera, and hear its pronunciation, repeating it
after. The next game requires the child to find the letter mentioned on the screen. The third game
shows only a picture and asks young learners to spell what they see.
Additional images: http://www.abctalkwithme.com/for-press/
The application is ideal for those who want their children to have an early advantage in
learning a language. You can purchase the application and custom blocks in any of several
languages: Ukrainian, Russian, English, and Italian. New languages are always being added
The new app, ABC Talk with Me, is already winning fans, which is obvious from the
comments section. The next goal is parlaying this popularity into a Kickstarter campaign, which
will give away cool rewards like custom ABC blocks and other augmented reality tools.
https://www.kickstarter.com/projects/1439746715/abc-talk-with-me-from-digital-totangible#abctalkwithme
Stretch goals:
5,000 $ - Base funding reached
15,000 $ - Portable Magnet cards and whiteboards
20,000 $ -Additional free game - Google + Wikipedia + ABC Talk With Me! It will
allow children to put together any word. Wikipedia definition of this word is to be read aloud by
the device and relevant pictures from Wikipedia and Google will appear on the device screen.
25,000 $ - A game for the youngest age group will be produced with cards, from
which puzzles of animals should be put together. This accomplished, a child will hear the
noises made by this animal..
35,000 $ - A learning game, which simultaneously helps children to learn colours,
numbers and forms, will be produced based on the already available concept.
50,000 $ - Two more languages – Spanish and German – will be added to all our
products.
Most importantly, the ABC Talk with Me team is giving back to the community.
A portion of raised funds will be dedicated to children with disabilities, to help them
overcome their challenges with new learning technologies.
The project founders sincerely hope that Kickstarter will draw some interest to
their activities and are waiting for your comments and suggestions. Please feel free to
send us your feedback!
Publication materials, images and more information can be found on our website:
http://www.abctalkwithme.com/for-press/
About our team
We have assembled a great team of experts, and together we want to make the
world better!
Maxim Ronshin - Co-founder and CEO, is a serial entrepreneur from Ukraine
with successful mobile solutions for business and entertainment.
Dmitry Moiseenko - Co-founder and Chief technical officer, inventor and IT
wizard from Belarus.
Nikolas Smykovsky- Co-founder and Chief Marketing Officer, a seasoned
marketing and PR management expert.
Viktoriia Liashenko - PR manager, PR management expert, has a pedagogical
education with a good knowledge of child psychology.
Contact details:
Nikolas Smykovsky
Chief Marketing Officer
«ABC, Talk with Me!»
mobil: +38 (093) 399-65-96
Email: [email protected]
Website: www.abctalkwithme.com/
Video: https://www.youtube.com/watch?v=0yBXclRwkAU
Skype : mykoljanchick
Facebook: https://www.facebook.com/abctalkwithme
https://www.kickstarter.com/projects/1439746715/abc-talk-with-me-from-digital-totangible#abctalkwithme