REPORT 86.0
- 4th Quarter Release
AGENDA
1. Membership statistics
2. SA Print Dashboard
3. Press Dashboard
4. Magazine Dashboard
5. Digital
6. Dynamic reports
MEMBERSHIP STATISTICS
Newspapers
31 Dec 15
Daily
Weekly
Weekend
Local
Hybrid
Free
Magazines
31 Dec 15
Consumer
B2B
Custom
Free
Ad Brocures
Digital
31 Dec 15
28
28
12
12
27
53
223
+20 Titles
7
18
+23 Titles
88
-52 Titles
173
+168 Titles
-0 Titles
Email
Newsletters
ABC Members:
Digital
31 Dec 16
49
168
0
Websites
Consumer
B2B
Custom
Free
Ad Brocures
478
507
176
Magazines
31 Dec 16
5
7
88
192
213
-31 Titles
207
51
Daily
Weekly
Weekend
Local
Hybrid
Free
336
347
4
29
27
31 December 15: 854
Newspapers
31 Dec 16
119
Websites
Email
Newsletters
31 December 16: 982
2. SA PRINT DASHBOARD
Press Overview
11,542,596
Q3 '15
9,654,024
Q4 '15
Magazine Overview
14,410,782
9,608,518
9,512,792
Q1 '16
Q2' 16
9,491,510
Q3 '16
9,213,269
Q4 '16
14,013,686
13,403,098
Q3 '15
Q4 '15
Press Composition
0.39%
24.80%
6.82%
67.52%
0.39%
SC Sales
Subs
Sales <50%
PMIE
FREE
OTHER
13,829,654
13,594,850
13,005,651
Q1 '16
Q2' 16
Q3 '16
Q4 '16
Magazine Composition
0.62%
21.61%
60.76%
0.09%
15.45%
SC Sales
Subs
PDF
Sales <50%
Free
Other
0.61%
0.95%
Press Comments:
Magazine Comments:
2.9% decline over Q3, and 4.6% decline over the prior year.
Losses incurred across the board, including Free Newspapers.
4.3% decline over Q3, and a decline of 3% over the prior year.
Subscriptions predictably more than press, although free
magazines represents the largest percentage
3. PRESS DASHBOARD
Press Overview
11,542,596
9,654,024
9,608,518
9,512,792
9,491,510
9,213,269
Daily Newspapers
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
% Composition
Weekly NP
Daily NP
Q4
Q4
Q3
68.18%
67.84%
Subs
28.00%
27.94%
Subs
Sales <50%
PMIE
Free
Other
0.63%
0.39%
PMIE
0.00%
0.00%
Free
0.00%
0.00%
Other
0.32%
0.34%
0.64%
0.93%
0.00%
0.00%
1.26%
1.18%
6.44%
6.16%
Sales <50%
1.91%
2.10%
Q3
92.62%
93.11%
SC Sales
SC Sales
2.7% decline over Q3, and 12.6% decline over the prior
year.
Declines occurred in all categories, with the composition
remaining roughly similar.
Q4 '16
Weekly Newspapers
6.4% decline over Q3 as well as the prior year.
Although the decline was in Single Copy Sales, this
category still represents 93% of circulation.
3. PRESS DASHBOARD (cont.)
Weekend Newspapers:
% Composition
Q4
26.16%
25.88%
Subs
Sales <50%
Q4
Q3
71.47%
71.84%
SC Sales
Non Res
Indiv
1.17%
1.24%
Free
Other
2.91%
2.51%
4.99%
6.12%
0.15%
0.28%
0.00%
0.00%
1.05%
0.76%
Non Res
Bulk
Other
13.46%
14.10%
8.30%
8.28%
Q4
Q3
70.34%
68.98%
Res Indiv
Res Bulk
PMIE
Local NP
Free NP
Weekend NP
95.83%
97.56%
SC Sales
Subs
1.27%
1.34%
Sales <50%
0.26%
0.26%
PMIE
0.00%
0.04%
Free
0.00%
0.00%
Other
Q3
2.65%
0.79%
2.8% decline over Q3, and 11.6% over
the prior year.
Declines occurred in all categories of
circulation.
Free Newspapers
2.6% decline over Q3 and 11.6% over
the prior year.
All categories declined, except
Residential Individual, which
increased slightly.
Local Newspapers
2.8% decline over Q3, and 7.1% over
the prior year.
96% of circulation derived from Single
Copy Sales.
DAILY PRESS: MOVERS
82,624
Sowetan
88,299
90,296
22,069
Business Day
23,614
25,350
18,010
Herald, The
20,387
19,882
COMMENTS:
Unfortunately, all the movers reflect declines.
Sowetan declined by 6.45 over Q3 and 8.5% over the prior year
Business Day declined by 6.5% over Q3 and 12.9% over the prior year
The Herald declined by 11.7% over Q3 and 9.4% over the prior year
Q4 Total
Q3 Total
Corr Prev Period
WEEKLY PRESS: MOVERS
266,811
Soccer Laduma
295,556
289,739
Q4 Total
Q3 Total
Corr Prev Period
32,034
Mail & Guardian
28,782
33,213
COMMENTS:
Soccer Laduma decreased by 9.7% over Q3 and 7.9% over the prior year.
Mail and Guardian increased by 11.3% over Q3, but declined by 3.5% over the prior year.
WEEKEND PRESS: MOVERS
57,640
61,146
61,765
Sunday Tribune
Ilanga Langesonto
Weekend Argus
40,188
42,770
43,347
Q4 Total
34,233
36,835
36,954
Q3 Total
Corr Prev Period
69,387
Isolezwe ngoMgqibelo
Sunday World
COMMENTS:
Sunday Tribune decreased by 5.7% over Q3 and 6.7% over the prior year.
Ilanga Langesonto declined by 6% over Q3 and 9.3% over the prior year.
Weekend Argus decreased by 4% over Q3 and 3.7% over the prior year.
Isolezwe ngoMgqibelo declined by 8.3% over Q3 and 10.2% over the prior year.
Sunday World decreased by 9.9% over Q3 and 25.3% over the prior year.
On a positive note, Saturday Dispatch increased by 4.7% over Q3.
63,450
70,386
75,672
77,271
84,974
LOCAL PRESS: MOVERS
15,436
Rustenburg Herald
Daller, Die
17,462
17,966
1,743
1,992
2,018
Q4 Total
Q3 Total
Tembisan
Corr Prev Period
2,342
2,820
3,950
Streeknuus
1,826
2,619
2,665
COMMENTS:
Rustenburg Herald decreased by 11.6% over Q3 and 14.1% over the prior year.
Die Daller declined by 12.5% over Q3 and 13.6% over the prior year.
Tembisan decreased by 17% over Q3 and 40.7% over the prior year.
Streeknuus declined by 30.3% over Q3 and 31.4 over the prior year.
However, Mid South Coast mail increased by 5%, and Paarl Post by 4.4% over the prior year.
FREE PRESS: MOVERS
119,930
PE Express
Dumelang News
105,910
99,767
17,097
15,888
16,888
Q4 Total
Q3 Total
The Weekly Free State
Corr Prev Period
9,040
9,950
9,950
50,494
Maritzburg Echo
58,722
34,699
COMMENTS:
PE Express increased by 13.2% over Q3 and 20.2% over the prior year, as a result of rebranding PE Express Indaba.
Dumelang News increased by 7.6% over Q3 and 1.2% over the prior year
The Weekly Free State decreased by 9.2% over Q3 and the prior year
Maritzburg Echo decreased by 14% over Q3 but increased by 45% over the prior year
4. MAGAZINE DASHBOARD
Business to Business Overview
Consumer Overview
1,125,827
5,239,127
5,079,834
5,144,687
1,106,953
1,102,647
4,677,475
Q3 '15
Q4 '15
Q1 '16
Q2' 16
4,557,748
Q3 '16
7,519,479
7,395,036
Q4 '16
7,418,987
7,031,102
Q4 '15
Q1 '16
Q2' 16
Q4 '15
Q1 '16
1,088,406
Q3 '15
Q2 '16
Q3 '16
Q4 '16
COMMENTS:
7,266,175
Q3 '15
1,093,545
4,443,681
Custom Overview
7,596,581
1,092,430
Q3 '16
Q4 '16
Total Magazines declined by 4.3% over Q3, and 3% over the
prior year.
Consumer Magazines decreased by 2.5% over Q3, and 12.5%
over the prior year.
B2B Magazines increased by 1.7% over Q3, and 1.3% over
the prior year.
Custom Magazines declined by 5.2% over Q3, but increased
by 2.6% over the prior year.
Free Magazines decreased by 20% over Q3, and by 3.2% over
the prior year.
MAGAZINE: % COMPOSITION
Consumer Magazines
62.07%
61.07%
SC Sales
8.10%
7.95%
Subs
PDF
Sales <50%
SC Sales
Subs
Q4
1.29%
1.23%
Sales <50%
Other
1.61%
1.36%
Sales <50%
Other
•
22.90%
21.89%
Q4
Q3
0.06%
0.02%
76.50%
77.10%
Free
0.04%
0.07%
3.62%
3.83%
Q4
1.92%
2.22%
Q3
0.48%
0.41%
91.87%
90.65%
0.61%
0.98%
COMMENTS
• Consumer Magazines:
0.51%
0.93%
Subs
1.50%
1.91%
Free
24.37%
25.24%
Custom Magazines
SC Sales
PDF
Q3
2.56%
3.14%
Free
Other
Business to Business Magazines
Single Copy Sales showed a slight increase, whilst Sales
below 50% and Free copies declined.
• Custom Magazines:
•
Subscriptions increased , whilst Single Copy Sales and Free
circulation declined.
• Business to Business:
•
The composition continues to rely on Free distribution,
which was the only category to increase.
MAGAZINES: MOVERS
TAPPSA Journal
Q4 Total
854
562
570
Q3 Total
Corr Prev Period
Land Rover AFRICA Magazine
2,608
2,652
4,223
South African Business Intergrator
The Responsible & Sustainable
Tourism Handbook
Chemical Technology
15,151
7,499
7,499
4,077
4,077
1,202
9,841
2,989
3,623
COMMENTS
All the titles reflected above, with the exception of Land Rover AFRICA are either B2B or Custom free titles.
Land rover AFRICA increased by 62% over Q2 and 59% over the prior year, mainly in Individual Subscriptions and Single Copy Sales.
Worthy of mention are the following monthly titles which showed creditable increases over the prior quarter:
True Love +29.6%, The Big Issue +16.7%, SA Rugby +14.9%, Car +10.3%, Popular Mechanics +10%, Leisure Wheels +9.8%.
CONSUMER MAGAZINES - HOME
Movers
Overview
881,668
817,154
826,218
725,138
Real Estate.
695,074
Q4 Total
Q3 Total
21,348
23,585
Corr Prev Period
31,623
688,082
26,691
Sarie Kos.
31,943
36,346
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
Composition
1.79%
1.55%
SC Sales
Subs
PDF
Sales <50%
Free
Other
14.71%
1.52%
6.08%
74.35%
Q4 '16
House &
Leisure
23,127
25,962
33,689
COMMENTS
Category decreased by 1% over Q3 and 15.8% over the prior year,
mainly the result of discontinued titles.
Single Copy Sales increased from 72% to 74%.
Real Estate decreased by 11% over Q3 and 32.5% over the prior year
(Free distribution).
Sarie Kos declined by 16.5% over Q2 and 26.6% over the prior year
(Single Copy sales).
House & Leisure decreased by 11% over Q3 and 31.3% over the prior
year (mainly free distribution).
CONSUMER MAGAZINES - MOTORING
Movers
Overview
276,287
282,974
Auto
Trader
Exclusive
299,740
253,535
244,753
0
Q4 '15
Q1 '16
Q3 '16
Q4 '16
Land
Rover
AFRICA…
Bike SA
1.20%
3.35%
Q2' 16
Q3 Total
Corr Prev Period
219,019
13,882
SA4x4
Q3 '15
Q4 Total
1,943
3,280
Composition
2,608
2,652
16,813
16,541
4,223
12,533
15,000
15,939
COMMENTS
16.82%
3.19%
9.40%
66.05%
SC Sales
Subs
PDF
Sales <50%
Free
Other
Category declined by 10.5% over Q3 and 22.6% over the prior year.
Single Copy Sales declined whilst Free distribution increased.
Auto Trader Exclusive, a new title, declined by 40.8% over Q3, all in
Single Copy Sales
SA 4x4 decreased by 17.4% over Q3 and 16.1% over the prior year, all in
Free distribution.
Bike SA declined by 16.4% over Q3 and 21.4% over the prior year, all in
Single Copy Sales.
CONSUMER MAGAZINES – SPORT & HOBBY
Movers
Overview
386,686
Rock Surf
and Deep.
364,301
322,762
Q4 '15
Q3 Total
Corr Prev Period
344,272
335,932
Q3 '15
Q4 Total
3,255
3,988
3,514
Q1 '16
Q2' 16
Game &
Hunt/Wild &
Jag
322,370
Q3 '16
Q4 '16
9,089
11,621
9,857
9,745
Bicycling
12,460
12,035
0.27%
Composition
35.74%
2.80%
2.14%
42.19%
16.86%
SC Sales
Subs
PDF
Sales <50%
Free
Other
COMMENTS
Category increased by 6.7% over Q3 and 2.5% over the prior year,
mainly the result of new members.
Single Copy Sales decreased, whilst Free distribution increased.
Rock Surf and Deep declined by 18.4% over Q2 and 7.4% over the prior
year, all in Single Copy Sales.
Game & Hint/Wild & Jag decreased by 21.8% over Q3 and 7.8% over the
prior year, all in Single Copy Sales.
Bicycling declined by 21.8% over Q2 and 19% over the prior year, all in
Single Copy Sales.
CONSUMER MAGAZINES - TRAVEL
Movers
Overview
386,161
376,311
385,339
378,285
Q4 Total
Q3 Total
380,473
30,585
Weg Namibië /
Go Namibia
Corr Prev Period
35,475
35,475
356,668
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
Q4 '16
The Great
Outdoors Guide
/ Die Groot
Buitelewegids
43,461
54,593
54,593
Composition
1.46%
12.66%
SC Sales
Subs
PDF
Sales <50%
Free
Other
3.13%
2.26%
8.49%
71.99%
COMMENTS
Category declined by 6.3% over Q3 and 5.7 % over the prior year, mainly
the result of a discontinued title.
Single Copy Sales as a percentage increased.
Both titles indicated above are annual titles and declined by 14% and
20% respectively.
CONSUMER MAGAZINES – Women’s General
Movers
Overview
1,162,672
1,171,558
1,166,569
1,055,015
952,313
961,921
84,993
78,000
93,165
Woman and
Home
42,373
32,690
46,827
True Love
Essentials
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
Q4 '16
Essays of
Africa
3.01%
24,649
28,407
28,022
13,090
17,035
20,831
Q4 Total
Q3 Total
Corr Prev Period
Composition
3.64%
6.35%
0.95%
SC Sales
Subs
PDF
Sales <50%
Free
Other
5.92%
80.13%
COMMENTS
Category increased by 1% over Q3, but decreased by 17.9% over the
prior year, mainly the result of discontinued titles.
Single Copy Sales as a percentage increased from 65% to 80%.
Woman and Home increased by 9% over Q3 , but decreased by 8.8%
over the prior year (increased Single Copy Sales, reduced Free dist).
Essentials declined by 13,2% over Q3 and 12% over the prior year (Free
distribution).
Essays of Africa decreased by 23.2%over Q3 and 37.2% over the prior
year (Back issues).
BUSINESS TO BUSINESS MAGAZINES –
ARCHITECTURE
Movers
Overview
82,675
Q4 Total
Q3 Total
80,356
Corr Prev Period
3,525
75,354
75,354
76,675
Timber IQ
4,097
4,559
70,468
3,643
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
Q4 '16
SA Roofing
3,978
4,290
0.03%
0.62%
Composition
COMMENTS
SC Sales
Subs
Free
99.35%
Category increased by 1.8% over Q3, but decreased by 7.3% over the
prior year, the result of one resignation and one discontinued title.
Timber IQ declined by 14% over Q2 and 22.7% over the prior year.
SA Roofing decreased by 8.4% over Q2 and 15.1% over the prior year.
BUSINESS TO BUSINESS MAGAZINES MANAGEMENT
Movers
Overview
216,787
204,994
205,994
206,996
207,894
South
African
Business
Intergrator
15,151
7,499
7,499
186,888
6,796
FA News.
5,164
7,834
Q3 '15
Q4 15
4.76% 3.24%
Q1 '16
Q2' 16
0.15%
SC Sales
Subs
PDF
Sales <50%
Free
Other
79.97%
Q4 '16
Cape
Business
News
Q3 Total
6,011
4,339
Corr Prev Period
2,269
Composition
5.12%
6.76%
Q3 '16
Q4 Total
COMMENTS
Category increased by 4.3% over Q3 and 5.8% over the prior year.
FA News increased by 31.6% over Q2 , but declined by 13.2 over the
prior year (free distribution).
Cape Business News increased by 38.5% over Q3 and 165% over the
prior year (free distribution).
CUSTOM MAGAZINES - ENTERTAINMENT
Movers
Overview
1,325,067
797,333
1,333,305
DSTV Premium
Mag / Tydskrif
1,298,936
1,298,809
772,984
829,423
1,265,255
1,231,692
Q4 Total
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
Q4 '16
DSTV Compact
(formerly Dish
Compact)
408,236
398,939
Q3 Total
Corr Prev Period
424,828
Composition
COMMENTS
Free
100.00%
Category increased by 2.7% over Q3, but decreased by 4.5% over the
prior year.
The category is mainly impacted by the movement in the two titles
indicated above.
CUSTOM MAGAZINES – LEISURE
Movers
Overview
Q4 Total
745,878
764,797
832,306
Slow
Magazine
5,080
Q3 Total
8,021
Corr Prev Period
5,200
488,365
370,834
352,081
Road To
Tokyo
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
13,749
0.02%
Composition
0.32%
SC Sales
Subs
PDF
Sales <50%
Free
Other
88.88%
12,115
13,714
2.85%
7.78%
12,644
12,644
Q4 '16
Good Taste
0.15%
10,798
COMMENTS
The Category has changed considerably as a result of Fresh Living
changing to a Free model, which represents 56% of the category.
Slow magazine declined by 36.3% over Q3 and 2.3% over the prior year
(PDF Replica).
Road to Tokyo (annual) declined by 14.6%. (Indiv. Non requested).
Good Taste increased by 13% over Q2. ( Below 50% and Bulk req.)
CUSTOM MAGAZINES - RETAIL
Movers
Overview
5,214,829
4,200,612
4,179,851
4,140,701
4,122,724
3,702,921
TFG Man
Q3 '15
Q4 '15
Q1 '16
Q2' 16
Q3 '16
Q4 '16
TFG Motor
0.19%
655,032
695,839
637,794
Edgars Club
Magazine
68,331
64,612
66,562
33,469
26,265
9,325
Q4 Total
Q3 Total
Corr Prev Period
Composition
COMMENTS
Subs
39.79%
Free
60.02%
Other
Category declined by 10.2% over Q3 and 11.8% over the prior year,
mainly the result of a discontinued title.
Edgars Club magazine decreased by 5.9% over Q3, but increased by 2.7%
over the prior year.
TFG Man increased by 5.8% over Q3 and 2.7% over the prior year.
TFG Motor increased by 27.4% over Q3 and 259% over the prior year, all
in Individual Subscriptions, a fantastic performance.
5. Digital
Website Traffic
Members
119
Unique Browsers
690,459
Page Impressions
65,496,359
Email Newsletters
Members
Total Net Delivery
49
1,212,118
6. Dynamic reports
1. A new set of reports which allows for retrieval of data in different formats.
2. Publisher reports
Circulation by publisher, sector, category for any period.
Circulation by publisher, sector, class for any period.
Trend analysis by publisher
Publisher market share analysis
Title reports
Circulation by title, sector, category, class for any period
Trend analysis by title
Global reports
Trend analysis by sector, category, class
3. Only available to members
4. ABC will create additional reports depending on members’ requirements.