Master’s Seminar Empirical Economics: Modelling the Behavior of Individuals and Firms Benedikt Heid and Steffen Sirries Chair of Empirical Economics July 14, 2015 1 General Issues The master’s seminar Empirical Economics addresses master students of Business Administration, Economics, Philosophy & Economics, and Internationale Wirtschaft und Governance. Advanced interested bachelor students may also participate. The main theme of this seminar will be the econometric modelling of the behavior of individuals as well as firms. Both consumers and firms face economic choice problems every day: what to consume, how much to save, how much to invest, how many workers to employ, whether to adopt a new technology, whether to have a child, whether to switch your mobile phone contract, how much to charge for a product, to apply for which job, etc. Importantly, these choices are influenced by certain economic variables like prices, taxes, etc. In the seminar, students will get an overview of a broad range of topics as well as methods which aim to determine the quantitative impact of these variables on economic choices of agents. As always, the seminar will focus squarely on how to estimate these econometric models and how to interpret their corresponding parameter estimates. 1 Producing and interpreting econometric results are key job-market skills for every economist, especially for policy advice. To practice this key skill for applied economists, the seminar will discuss several empirical policy-relevant questions related to the determinants of individual choices. The main goal of every seminar paper is to reproduce the regression estimates in published studies of the economic behavior of firms and individuals and to interpret clearly these estimates in the form: “Raising the income tax by 1 percent will decrease hours worked by XX percent.” In order to derive the clear interpretation of the estimation results, a detailed exposition and explanation of the used estimators both during the presentation and in the written seminar paper is a prerequisite. Specifically, the seminar does not put its emphasis on the economic questions discussed in scientific papers but on the methods used to answer these questions. Its primary goal is to offer students the possibility to get to know and discuss these empirical methods. The following list of topics is not exhaustive and own proposals of students are welcome. However, every proposal by students should be clearly outlined, must have an empirical part and data have to be publicly available. Proposals of students which do not clearly indicate the availability of data needed for the analysis cannot be accepted. If you write a master thesis at another chair and you are confronted with a method or an empirical problem, it is possible to write your seminar paper about your method respectively your empirical problem. 2 Requirements In order to participate in the seminar, interest in and good knowledge of empirical economics is expected. 2 3 Assessment The course grade will be based on the following: • Active seminar participation (including attendance at the compulsory introduction). • Presentation (20 minutes), followed by a discussion of around 10 minutes. • Written assignment (maximum 5,500 words). 4 Target Group The seminar addresses students from the following degree courses: • Betriebswirtschaftslehre (MA) eligible as“Vertiefungsmodulbereich Empirische Wirtschaftsforschung (V EWF)”. • Economics (MA) eligible as “Individueller Schwerpunkt”. • Philosophy and Economics (MA) eligible as “Elective Seminar”. • Internationale Wirtschaft und Governance (MA) eligible as “Individuelle Spezialisierung”. Additionally, interested bachelor students may participate. Students of “Internationale Wirtschaft und Entwicklung” who want to use this seminar for their study program as seminars IW or E, respectively, have to choose topics related to the specific specialization IW or E. Please contact us during the introduction meeting, see below. For further questions regarding the eligibility of the seminar please contact the corresponding lecturer of the respective courses and/or your study program manager. 3 5 Organisation The seminar will be blocked and take place on December 11th and 12th, 2015. The slides for your presentation have to be handed in two days before the presentation. After your presentation, you write your term paper based on the discussion and the suggestions collected during the presentation. The date of submission of the term paper will be March 31th, 2016 (of course an earlier submission is possible at any time). Interested students have to sign up with Benedikt Heid via email to [email protected]. Please use “Seminar WS 2015/16” as your email subject. Applications are requested before October 18th, 2015. Please indicate • your study program • your student ID (“Matrikelnummer”) • your previous knowledge in statistics and empirical economics • three topic suggestions, ranked according to preference Additionally there is a compulsory introduction to the seminar on October 20th, 2 pm (c.t.), 2015, in which the course content and open questions will be discussed and topics will be allocated to students. The language of the course is English, hence your slides and your presentation should be in English. The assignment can be written in German or in English, respectively (the literature is in English). For more details concerning the formal requirements of the written assignments please see the stylesheet available in German (Hinweis zur Formatierung von Seminar- und Abschlussarbeiten) and in English (Formal requirements for seminar papers and bachelor’s/master’s theses at the Chair of Economics VI: Empirical Economics). 4 6 Topic Suggestions In the following, we list some papers which are suitable for the seminar and were data for reproduction are available or can easily be collected. We mention for each topic the main estimation methods used, which again highlights the focus of the seminar on the methods. 5 6.1 How Many Firms Are Enough for Competition? Method: OLS, mean absolute deviation estimator, ordered logit Literature: Bresnahan Timothy F. and Peter C. Reiss (1991), Entry and Competition in Concentrated Markets, The Journal of Political Economy, 99(5), pp. 977-1009. Abstract: This paper proposes an empirical framework for measuring the effects of entry in concentrated markets. Building on models of entry in atomistically competitive markets, we show how the number of producers in an oligopolistic market varies with changes in demand and market competition. These analytical results structure our empirical analysis of competition in five retail and professional industries. Using data on geographically isolated monopolies, duopolies, and oligopolies, we study the relationship between the number of firms in a market, market size, and competition. Our empirical results suggest that competitive conduct changes quickly as the number of incumbents increases. In markets with five or fewer incumbents, almost all variation in competitive conduct occurs with the entry of the second or third firm. Surprisingly, once the market has between three and five firms, the next entrant has little effect on competitive conduct. Notes: Focus on either the mean absolute deviation estimator or the ordered logit. 6 6.2 Distance to Headquarters and Performance of Establishments Method: duration model, probit model, probit instrumental variables Literature: Kalnin and Lafontaine (2013), Too Far Away? The Effect of Distance to Headquarters on Business Establishment Performance, American Economic Journal: Microeconomics 5(3), pp. 157-179 Abstract: In the population of over 1.7 million Texan sales-tax collecting business establishments, we show that greater distance to owner headquarters is associated with shorter establishment longevity. For the lodging industry, where we have revenue data, increases in distance to headquarters due to HQ-moving owners or acquisitions are associated with reductions in revenues per room. We argue that this detrimental distance effect is robust and causal, arising even when we control for the potential endogeneity of HQ distance using instrumental variable and matched pair analyses. We interpret this as evidence of monitoring and local information asymmetry problems for distant owners. Notes: Focus on the estimation of the duration model or the Probit instrumental variables model. 7 6.3 Bounded Rational Consumers Method: fixed effects; treatment effect estimation Literature: Sexton, Steven (2015),Automatic Bill Payment and Salience Effects: Evidence from Electricity Consumption, The Review of Economics and Statistics 97(2), pp. 229-241 Abstract: The introduction of automatic bill payment (ABP) programs in 2005 eliminated the need for consumers to view recurring bills. If those enrolled in ABP programs offered by utilities and other service providers forgo inspection of their recurring bills, then price salience declines, prices perceived by boundedly rational agents fall, and consumption increases. This paper considers the impact of such programs on consumer demand and welfare and empirically tests whether enrollment in such programs increases demand. Results show ABP enrollment increases residential electricity consumption by 4.0% and commercial electricity consumption by as much as 8.1%. Enrollment in programs designed to smooth seasonal variation in monthly utility bills of low-income customers results in 6.7% greater electricity use. Notes: If the data set becomes too large for your computer, use a smaller sample. 8 6.4 Consumer Learning in Telecommunication Markets Method: bivariate probit (for Bachelor students); dynamic discrete choice model (for Master students) Literature: Miravete, Eugenio and Ignacio Palacios-Huerta (2014), Consumer Inertia, Choice Dependence, and Learning from Experience in a Repeated Decision Problem, The Review of Economics and Statistics 96(3), pp. 402-417 Abstract: Understanding when and how individuals think about real-life problems is a central question in economics. This paper studies the role of inertia (inattention), state dependence, and learning. The empirical setting is a tariff experiment, when optional measured tariffs for local telephone calls were introduced unanticipatedly. We find that consumers tend to align their choices of tariff and telephone use levels correctly. Despite low potential savings, mistakes are not permanent, as individuals actively engage in tariff switching in order to reduce the monthly cost of telephone service. Ignoring unobservable heterogeneity and the endogeneity of past choiceswould have reversed these results. Notes: Bachelor students should only focus on the estimation of the bivariate probit model in Stata. Master students should try to replicate the results of the GMM estimator in Scilab. 9 6.5 Collusive Behavior between Firms Method: instrumental variables (Bachelor students), switching regression model (Master students) Literature: Gan and Hernandez (2013), Making Friends with your Neighbours? Agglomeration and Tacit Collusion in the Lodging Industry, The Review of Economics and Statistics 95(3), pp. 1002-1017 Abstract: Agglomeration is a location pattern frequently observed in service industries such as hotels. This paper empirically examines whether agglomeration facilitates tacit collusion in the lodging industry using a quarterly data set of hotels in Texas. We jointly model a price and occupancy rate equation under a switching regression model to identify a collusive and noncollusive regime. The estimation results indicate that clustered hotels have a higher probability of being in the potential collusive regime than isolated properties in the same town. The identification of a collusive regime is also consistent with other factors considered to affect the sustainability of tacit collusion. Notes: While Bachelor students can restrict themselves to replicate the IV results, Master students should focus on the estimation of the switching regression model. 10 6.6 Firm Investment Decisions and Subsidies Method: regression discontinuity design Literature: Sa A. Bui, Steven G. Craig, and Scott A. Imberman (2014), Are Incentives for R&D Effective? Evidence from a Regression Discontinuity Approach, American Economic Journal: Economic Policy 6(4), pp. 100-134. Abstract: This paper evaluates a unique R&D subsidy program implemented in northern Italy. Firms were invited to submit proposals for new projects and only those which scored above a certain threshold received the subsidy. We use a sharp regression discontinuity design to compare the investment spending of subsidized firms with that of unsubsidized firms. For the sample as a whole we find no significant increase in investment. This overall effect, however, masks substantial heterogeneity in the program’s impact. We estimate that small enterprises increased their investments—by approximately the amount of the subsidy they received—whereas larger firms did not. 11 6.7 Fertility Decisions (E) Method: panel data methods Literature: Allen Treb (2015), The Promise of Freedom: Fertility Decisions and the Escape from Slavery, Review of Economics and Statistics 97(2), pp. 472-484. Abstract: This paper evaluates a unique R&D subsidy program implemented in northern Italy. Firms were invited to submit proposals for new projects and only those which scored above a certain threshold received the subsidy. We use a sharp regression discontinuity design to compare the investment spending of subsidized firms with that of unsubsidized firms. For the sample as a whole we find no significant increase in investment. This overall effect, however, masks substantial heterogeneity in the program’s impact. We estimate that small enterprises increased their investments—by approximately the amount of the subsidy they received—whereas larger firms did not. 12 6.8 Decisions of Health Care Providers Method: Tobit model, GMM Literature: Mian Dai and Xun Tang (forthcoming), Regulation and Capacity Competition in Health Care: Evidence from U.S. Dialysis Markets, Review of Economics and Statistics. Abstract: This paper studies entry and capacity decisions by dialysis providers in the United States. We estimate a structural model where providers make continuous strategic choices of capacity based on their private information about own costs and knowledge of the distribution of competitors’ private information. We evaluate the impact on the market structure and providers’ profits under counterfactual regulatory policies that increase the costs or reduce the payment per unit of capacity. We find that these policies reduce the market capacity as measured by the number of dialysis stations. However, the downward sloping reaction curve shields some providers from negative profit shocks in certain markets. The paper also has a methodological contribution in that it proposes new estimators for Bayesian games with continuous actions. 13 6.9 Firm Reactions to Environmental Taxes (E) Method: Berry logit, GMM, Matlab Literature: Junji Xiao and Heng Ju (2014), Market Equilibrium and the Environmental Effects of Tax Adjustments in China’s Automobile Industry, Review of Economics and Statistics, 96(2), pp. 306-317. Abstract: This paper explores the effects of consumption-tax and fuel-tax adjustments in the Chinese automobile industry. Applying the model and simulation method of Berry, Levinson, and Pakes (1995), we conduct a comparative static analysis of equilibrium prices and sales, fuel consumption, and social welfare before and after tax adjustments. For the first time, we compare the progressivity of both taxes. Our empirical findings suggest that the fuel tax is effective in decreasing fuel consumption at the expense of social welfare, while the consumption tax does not significantly affect either fuel consumption or social welfare. 14 6.10 When to Adopt a New Technology: Evidence from the Neolithic Era (E) Method: OLS (Bachelor), Spatial Autoregressive (SAR) model (Master) Literature: Quamrul Ashrad and Stelios Michalopoulos (forthcoming), Climatic Fluctuations and the Diffusion of Agriculture, Review of Economics and Statistics. Abstract: This research examines the climatic origins of the diffusion of Neolithic agriculture across countries and archaeological sites. The theory suggests that a foraging society’s history of climatic shocks shaped the timing of its adoption of farming. Specifically, as long as climatic disturbances did not lead to a collapse of the underlying resource base, the rate at which huntergatherers were climatically propelled to experiment with their habitats determined the accumulation of tacit knowledge complementary to farming. Consistent with the proposed hypothesis, the empirical investigation demonstrates that, conditional on biogeographcal endowments, climatic volatility has a hump-shaped effect on the timing of the adoption of agriculture. 15 6.11 Determinants of Emotional Responses (E) Method: ordered probit model Literature: Naci Mocan (2013), Vengeance, Review of Economics and Statistics, 95(3), pp. 969-982. Abstract: This paper investigates the extent of vengeful feelings and their determinants using data on more than 116,000 individuals from 66 countries. Country characteristics as well as personal attributes of the individuals influence vengeful feelings. The magnitude of vengeful feelings is greater for people in countries with low levels of education, low-income countries, and interrupted democracies. Personal education has an impact on vengeful feelings in lower-income countries. The results suggest that some puzzles about individual choice can best be explained by considering the interplay of personal and economic factors. 16 6.12 The Economics of Ryanair (IW) Method: Tobit, panel IV Literature: Naci Mocan (forthcoming), Combined Effects of Capacity and Time on Fares: Insights from the Yield Management of a Low-Cost Airline, Review of Economics and Statistics. Abstract: Based on two strands of theoretical research, this paper provides new evidence on how fares are jointly affected by in-ight seat availability and purchasing date. As the capacity-based theories predict, it emerges that fares monotonically and substantially increase with ight occupancy. After controlling for capacity utilization, our analysis also supports time-based theories, indicating a U-shaped temporal profile over a two-month booking period, as well as a sharp increase in fares in the two weeks prior to departure. 17 6.13 Firm Responses to Fair Trade (E, IW) Method: OLS regression (topic only for Bachelor students) Literature: Alain de Janvry, Craig McIntosh, and Elisabeth Sadoulet (forthcoming), Fair Trade and Free Entry: Can a Disequilibrium Market Serve as a Development Tool?, Review of Economics and Statistics. Abstract: The Fair Trade (FT) coffee initiative attempts to channel charity from consumers to poor producers via increased prices. We show that the rules of the FT system permit this rent to be eliminated due to free entry and costly excess certification of output. Using data from an association of coffee cooperatives in Central America, we verify that expected producer benefits are close to 0 when we take into account the output that is certified but not sold as FT. Our results illustrate how free entry undermines the attempt at extending charity via a price distortion in an otherwise competitive market. 18 6.14 Firm Behavior under Putin (E) Method: Tobit model Literature: Randolph Luca Bruno, Maria Bytchkova, and Saul Estrin (2013), Institutional Determinantes of New Firm Entry in Russia: A Cross-Regional Analysis, Review of Economics and Statistics, 95(5), pp.1740-1749. Abstract: We investigate how the regional institutional environment—in particular, the political environment—affects Russian new firm entry across regions, industries, firm size classes, and time. We find that entry rates in Russia are explained by natural entry rates and the institutional environment. Industries that are characterized by low entry barriers in developed market economies are found to have lower entry rates in regions subject to greater political fluidity, as in the case of gubernatorial change. We also find that higher levels of political fluidity and democracy increase relative entry rates for small-sized firms but reduce them for medium-sized or large ones. 19 6.15 Occupation Choice (IW) Method: Probit, OLS, IV, Multinomial choice (if wanted) Literature: Krishna Patel and Francis Vella (2013), Immigrant Networks and their Implications for Occupational Choice and Wages, Review of Economics and Statistics, 95(4), pp.1249-1277. Abstract: Occupational shares of various ethnic groups have grew tremendously in regional U.S. labor markets from 1980 to 2000. Using U.S. Census data, we examine the extent to which this growth is attributed to network effects by studying the relationship between the occupational choice of recently arrived immigrants with those of established immigrants from the same country, We find strong evidence of network effects. First, new arrivals are choosing the same occupations as their compatriots, a decision that is operating at the regional level. Second, individuals who choose the most common occupation of their compatriots enjoy a large and positive earnings effect. 20 6.16 Labor Demand of Firms and Labor Market Regulation (E) Method: OLS, IV, differences-in-differences Literature: Achyuta Adhvaryu, A. V. Chari, and Siddharth Sharma (2013), Firing Costs and Flexibility: Evidence from Firms’ Employment Responses to Shocks in India, Review of Economics and Statistics, 95(3), pp.725-740. Abstract: A key prediction of dynamic labor demand models is that firing restrictions attenuate firms’ employment responses to economic fluctuations. We provide the first direct test of this prediction using data from India. We exploit the fact that rainfall fluctuations, through their effects on agricultural productivity, generate variation in local demand within districts over time. Consistent with the theory, we find that industrial employment is more sensitive to shocks where labor regulation is less restrictive. Our results are robust to controlling for endogenous firm placement and vary across factory size in a pattern consistent with institutional features of Indian labor law. 21 6.17 Choices of Young Men (E) Method: OLS (topic only for Bachelor students) Literature: Lena Edlund, Hongbin Li, Junjian Yi, and Junsen Zhang (2013), Sex Ratios and Crime: Evidence from China, Review of Economics and Statistics, 95(5), pp. 1520-1534. Abstract: Since the introduction of the one-child policy in China in 1979, many more boys than girls have been born, foreshadowing a sizable bride shortage. What do young men unable to find wives do? This paper focuses on criminality, an asocial activity that has seen a marked rise since the mid1990s. Exploiting province-year level variation, we find an elasticity of crime with respect to the sex ratio of 16- to 25-year-olds of 3.4, suggesting that male sex ratios can account for one-seventh of the rise in crime. We hypothesize that adverse marriage market conditions drive this association. 22 6.18 Consumption Behavior (E) Method: OLS, Logit model Literature: Manoj Mohanan (2013), Causal Effects of Health Shocks on Consumption and Debt: Quasi-Experimental Evidence from Bus Accident Injuries, Review of Economics and Statistics, 95(2), pp. 673-681. Abstract: Endogeneity between health and wealth presents a challenge for estimating causal effects of health shocks. Using a quasi-experimental design, comprising exogenous shocks sustained as bus accident injuries in India, with controls drawn from travelers on the same bus routes one year later, I present new evidence of causal effects on consumption and debt. Using primary household survey data, I find that households faced with shock-related expenditures are able to smooth consumption on food, housing, and festivals, with small reductions in educational spending. Debt was the principal mitigating mechanism households used, leading to significantly larger levels of indebtedness. 23 6.19 Collusive Behavior of Neighbors Method: IV, Switching Regression Model (topic suggested for master students) Literature: Li Gan and Manuel A. Hernandez (2013), Making Friends with Your Neighbors? Agglomeration and Tacit Collusion in the Lodging Industry, The Review of Economics and Statistics 95(3), pp. 1002-1017 Abstract: Agglomeration is a location pattern frequently observed in service industries such as hotels. This paper empirically examines whether agglomeration facilitates tacit collusion in the lodging industry using a quarterly data set of hotels in Texas. We jointly model a price and occupancy rate equation under a switching regression model to identify a collusive and noncollusive regime. The estimation results indicate that clustered hotels have a higher probability of being in the potential collusive regime than isolated properties in the same town. The identification of a collusive regime is also consistent with other factors considered to affect the sustainability of tacit collusion. 24 6.20 Individual Location Choice and Real Wages Method: OLS Estimation, Fixed effects, IV Literature: Enrico Moretti (2013), Real Wage Inequality, American Economic Journal: Applied Economics 5(1), pp. 65-103 Abstract: While nominal wage differences between skilled and unskilled workers have increased since 1980, college graduates have experienced larger increases in cost of living because they have increasingly concentrated in cities with high cost of housing. Using a cityspecific CPI, I find that real wage differences between college and high school graduates have grown significantly less than nominal differences. Changes in the geographical location of different skill groups are to a significant degree driven by city-specific shifts in relative demand. I conclude that the increase in utility differences between skilled and unskilled workers since 1980 is smaller than previously thought based on nominal wage differences. 25 6.21 Immigration, Offshoring, and American Jobs (IW) Method: OLS, IV (2SLS), (data work involved) Literature: Gianmarco I. P Ottaviano, Giovanni Peri and Greg C. Wright (2013): Immigration, Offshoring, and American Jobs, American Economic Review, 103(5), p. 1925-1959 Abstract: Following Grossman and Rossi-Hansberg (2008) we present a model in which tasks of varying complexity are matched to workers of varying skill in order to develop and test predictions regarding the effects of immigration and offshoring on US native-born workers. We find that immigrant and native-born workers do not compete much due to the fact that they tend to perform tasks at opposite ends of the task complexity spectrum, with offshore workers performing the tasks in the middle. An effect of offshoring and a positive effect of immigration on native-born employment suggest that immigration and offshoring improve industry efficiency. 26 6.22 The Migration Decision, Income and Immigration Policy (IW, E) Method: Discrete Choice Model, Fixed Effects Estimation Literature: Francesc Ortega and Giovanni Peri (2013), The Effect of Income and Immigration Policies on International Migration, Migration Studies 1 (1), pp. 1-28. Abstract: This paper makes two contributions to the literature on the determinants of international migration flows. First, we compile a new dataset on annual bilateral migration flows covering 15 OECD destination countries and 120 sending countries for the period 1980-2006. We also collect data on time-varying immigration policies that regulate the entry of immigrants in our destination countries over this period. Second, we extend the empirical model of migration choice across multiple destinations developed by Grogger and Hanson (2011) by allowing for unobserved individual heterogeneity between migrants and non-migrants. Our estimates show that international migration flows are highly responsive to income per capita at destination. This elasticity is twice as high for within-EU migration, reflecting the higher degree of labor mobility within the European Union. We also find that tightening of laws regulating immigrant entry reduce rapidly and significantly their flow. 27 6.23 Strategic Choices of Competing Churches Method: GMM, Matlab Literature: Adam D. Rennhoff and Mark F. Owens (2012), Competition and the Strategic Choices of Churches, American Economic Journal: Microeconomics 4 (3), pp. 152-70. Abstract: We examine how the decisions of churches are impacted by the decisions of rival churches. Using a novel dataset, we estimate a model of strategic interaction, which accounts for the location and denomination of churches. We focus on a church’s decision of whether to provide a weekday child care program. Empirical evidence indicates that churches compete more strongly with same-denomination churches than with different-denomination churches. These effects diminish with distance. 28 6.24 Immigrants’ Labor Supply Decision (E, IW) Method: OLS, permutation test Literature: Arash Nekoei (2013), Immigrants’ Labor Supply and Exchange Rate Volatility, American Economic Journal: Applied Economics 5 (4), pp. 144-64. Abstract: Are an immigrant’s decisions affected in real time by her home country’s economy? I examine this question by exploiting exchange rate variations as exogenous price shocks to immigrants’ budget constraints. I find that in response to a 10 percent dollar appreciation, an immigrant decreases her earnings by 0.92 percent, mainly by reducing hours worked. The exchange rate effect is greater for recent immigrants, married immigrants with absent spouses, Mexicans close to the border, and immigrants from countries with higher remittance flows. A neoclassical interpretation of these findings suggests that the income effect exceeds the cross-substitution effect. Remittance targets offer an alternative explanation. 29 6.25 Teacher’s Retirement Decision Method: Linear Probability Model, IV Literature: Kristine M. Brown and Ron A. Laschever (2012), When They’re Sixty-Four: Peer Effects and the Timing of Retirement, American Economic Journal: Applied Economics 4 (3), pp. 90-115. Abstract: This paper examines the effect of peers on an individual’s likelihood of retirement using an administrative dataset of all retirement-eligible Los Angeles teachers for the years 1998-2001. We use two large unexpected pension reforms that differentially impacted financial incentives within and across schools to construct an instrument for others’ retirement decisions. Controlling for individual and school characteristics, we find that the retirement of an additional teacher in the previous year at the same school increases a teacher’s own likelihood of retirement by 1.5-2 percentage points. We then explore some possible mechanisms through which this effect operates. 30 6.26 Calories and Consumers’ Purchase Decisions Method: OLS, FE Literature: Bryan Bollinger and Phillip Leslie, and Alan Sorensen (2011), Calorie Posting in Chain Restaurants, American Economic Journal: Economic Policy 3 (1), pp. 91-128. Abstract: We study the impact of mandatory calorie posting on consumers’ purchase decisions using detailed data from Starbucks. We find that average calories per transaction fall by 6 percent. The effect is almost entirely related to changes in consumers’ food choices—there is almost no change in purchases of beverage calories. There is no impact on Starbucks’ profit on average, and for the subset of stores located close to their competitor Dunkin Donuts, the effect of calorie posting is actually to increase Starbucks’ revenue. Survey evidence and analysis of commuters suggests the mechanism for the effect is a combination of learning and salience. 31
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