The Age Of The Smarter Phone Use
More and more peoples are starting to get information, news, organize
online. That includes union members.
•More peoples have cell phones than computers
•Desktop computer use : 58%
•Laptop computer use: 46%
•Cell phone, blackberry or Iphone: 83%
•Cell phones are being increasingly being used for communications
purposes other than just making calls:
•Send or receive email: Jan 2010: 29% | Dec 2007: 19%
•Send or receive Instant Messages: Jan 2010: 31% | Dec 2007: 17%
•Access the internet: Jan 2010: 32% | December 2007: 19%
Class / Age Divide Exists in
Smart Phone Usage
Smart Phone Usage Is
Growing Rapidly
Open Rates Are 90%+
• Email lists average open rates of 10%-25%
• Mobile text messaging because
of the medium averages open
rates higher than 90%+
• Mobile text messages are hard to ignore
• Smart phone rely less on SMS
and more on traditional email, push notifications
and apps.
• Action rates are higher
• Embed call action into the text with a phone
number
• Communicating with members while they’re
out, not when they’re checking email
Why It Works
Mobile And PC
Go Hand In Hand
• App Developers
• Mobile Campainers
• Google
Resources
1 .Sex
Male 62%
Female 38%
2. How old are you?
11 to 13 21%
13 to 15 37%
15 to 18 43%
3. Do you own a smart phone?
Yes 67%
No
33%
4. How many hours per day do
you spend using a smart phone?
more then 3 h
2-3 h
1 to 2 h
Less then 1 h
0%
10%
20%
30%
40%
50%
5. How often do you use your
smart phone to do homework?
Every day 58%
A few times per
week 28%
Not at all 14%
6. For what purposes do you use
your smart phone the most?
(Texting/social
networks/making
phone calls) 35%
(Downloading
games/music and
other apps) 16%
(Internet/emails/taki
ng photos) 49%
7. I use my smart phone when I have nothing
better to do.
Average 3,6 Average 3,2
8. I often use my smart phone for school.
Average 2,4
Average 2,6
9. Smart phones should not be allowed at school.
Average 2,8
STUDENTS WITHOUT SMARTPHONES
Average 3,1
STUDENTS WITH SMARTPHONES
10. Smart phones are an importmant learning
tool.
Average 2,7
Average 3,3
11. The use of smart phones by teenagers leads
to their social disengagement.
Average 3,2
STUDENTS WITHOUT SMARTPHONES
Average 3,5
STUDENTS WITH SMARTPHONES
9. Do you want to own a smartphone?
Yes 71%
No 29%
10. Why don't you already own a
smartphone?
1 (Parents don't approve it)
2 (Financial reasons)
3 (I'm not so much into
technology)
4 (I don't need it)
5 (Other)
0%
10%
20%
30%
40%