(ICT) Services Digital Ecosystem

London 29 . 6 . 2006
LSE
OPAALS kick-off
Digital Ecosystem Research
creating the conditions for
Innovation Ecosystems
Francesco Nachira
European Commission
DG Information Society and Media
Head of Sector “Technologies for Digital Ecosystems”
http://www.digital-ecosystems.org
Digital Business Ecosystems
Originally developed in “ICT for Business networking” (in SME area)
Change of organisational structure (among enterprises) ,
towards global networked economy
Transition towards the networked knowledge-economy
SMEs : a weakness or a potential for Europe ?
Dynamic and complex business interrelations
More knowledge
Continuous innovation
More specialised resources
But SME companies have limited specialised resources and difficulties
To access to global value chains
To access to knowledge
To access to specific services (e.g. legal)
To adopt new technologies (ICT)
To adopt new and distributed
business models and work organisations
SMEs
Threshold Size and 2 Divides : Geographical + SMEs vs. LEs)
But the only hope for a SMEs is to become BIG?
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London, 30 June. 2006
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
SMEs in a Dynamic knowledge-based
globally-networked economy
• How to reach the critical mass of resources ?
• How to cope with the increased complexity ?
Growth Node
Industrial District
Business Ecosystem
Virtual cluster
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
Complexity and new forms of organisation
“… the actual slowly changing network of organizations will be replaced by
more fluid, amorphous and often transitory structures based in alliances,
partnership and collaborations”...
“…building global dynamic communities that share business, knowledge and
infrastructures, develop creativity”
Peculiarities of the EU economical structure
• Dimensions of enterprises (SMEs vs. LE)
• Historical presence of clusters with diffused tacit unstructured knowledge,
skills and infrastructure
• Cultural diversity (services, ideas, but also model of business, approaches,
practices, …), leading to creativity
But do we have to copy the “best practices” of others ?
Turn diversity & peculiarities in competitive advantage
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
Evolution in the impact of ICT-adoption and in
the complexity of the enabling infrastructures:
• Increased dynamicity and complexity in business networking
• Key role of knowledge (knowl. on biz/soc./econ. aspects)
• Increased sophistication of ICT infrastructure
SMEs
Turn Peculiarities into Competitive Advantages
Shift of paradigm
Engineers: “problem solving” approach: isolate problem,
identify variables, make a plan …
Economy as machine
Complexity: Ecosystemic approach:
Economy as ecosystem
From building a machine --> nutruring a garden
From “engineer approach” --> “ecosystemic approach”
From making a plan
--> creating the conditions
Diversity is a value. Critical mass of creative ideas, activities.
To include in the global creation/production process the excluded
[ capacity building + infrastructures ] - technology->socio-economic needs
Processes:
Interpretation - Partecipation - Collaboration - Harmonis. of interests
Plurality and richness of: economic actors, subjects, ideas,
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NoE
interactions,
models,
aggregation European Commission
Francesco.Nachira
London School of Economics
London, 30 June. 2006
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DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
The Business Ecosystem
Create a climate conductive to innovation and development:
the conditions for
– Developing new economic activities
– Attracting / developing new ideas and biz/org models
– Attracting / developing capital and human capital
Service & technical
Infrastructure
Governance
regulations &
industrial
policy
Human capital,
knowledge and
practices
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Business
& financial
conditions
European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
How to create a
favourable environment
for business and people:
a socio-economic ecosystem
•Which industrial policy ?
•Which infrastructure ?
(material / immaterial )
Francesco.Nachira
The digital ecosystem
How to provide business networking services, adapted to local needs ?
How to transfer and disseminate knowledge ?
How to enable synergies and business networking ?
How to represent services, but also micro- and macro-economy
(from semantic of web to semantic of economy) ?
How to create a common
ICT infrastructure
that allows digital
components
to exhibit behaviour
of natural ecosystems?
ICT
ecosystem-oriented
architecture
Policy
governance,
actors’
involvement
[adaptation]
affordable
Diffused +
ICT
Digitalised
services
knowledge
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Integrated scalable
approach
intermediate results
European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
The Digital Ecosystem,
the carrier for services and ideas
enabling
seamless discovering
and networking
Pictures courtesy from DBE project
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• Owner
• Serial-ID
• Check-ID
• Country
• ISO IdentEuropean Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Who owns it?
What does it contain?
What‘s the destination?
What I offer
Which is the revenue model ?
Francesco.Nachira
The Innovation Ecosystems:
An integrated approach for development
to reduce the digital divides
- among regions
-among SME and LE
Growth
lead to
Competitiveness,
market & internal
efficiency
to foster local economic growth
and innovation; new forms of improve
dynamic business
interactions,
Cooperation &
innovation networks
enabled by
new
paradigms
support
and
digital
encourage
ecosystem
make
technologies;
viable
provide
resources
improve
catalyse
ICTs
improve
shape
& foster
Ecosystem-oriented
infrastructure
supports
New organizational
embedded
and business models;
knowledge
knowledge & skills
enabled by
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London School
of Economicsinstruments
capacity
building
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“Digital Ecosystem
Infrastructure”
Unit D5 : ICT for Enterprise Networking
Bio-Paradigms
enhances
supports
Policy
Derivative work from
P.Dini - London School of Economics
Francesco.Nachira
What is a Digital Ecosystem ?
•THE DIGITAL ECOSYSTEM
•is a pervasive “digital environment”
•that supports the business ecosystems
•which formalise/represents micro- and macro- economic offers/relationships
•that evolves / adapts to local conditions with the evolution of its components
THE “SOFT” SUPPORT INFRASTRUCTURE,
WHICH MEDIATES and REPRESENTS
SERVICES & INFORMATION (knowledge)
EMPOWERING THE NETWORKING
AND THEIR SHARING
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
What is represented in a Digital Ecosystem ?
•software components, applications, services, knowledge, business
processes and models, training modules, trust relationships,
contractual frameworks, laws ....... and hopefully a mixture of all these
ANY USEFUL
REPRESENTATION,
EXPRESSED IN A LANGUAGE
(formal or natural),
DIGITALISED AND LAUNCHED
ON THE NET,
WHICH CAN BE PROCESSED
(by computers and/or humans)
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Repres. of service:
•biz model
•rev. model
•comp. model
•ref. to Ontology
Francesco.Nachira
The layers of the innovation ecosystem
Economy
(business ecosystem)
Structural coupling
ICT
(digital ecosystem)
Derivative work from Salzburg Technical University
Digital ecosystem: an o-s, public, distributed,
pervasive environm.
- transport, identification, sharing, match (services, knowledge)
- embedding knowledge, biz rules, revenue models, ontology...
- spontaneous evolution, adaptation / composition of services,
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digital
and sw components
(from SOA to EOA)
Francesco.Nachira
European Commission
London School of Economics
London, 30 June. 2006
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DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Digital Ecosystem
(1) Dynamic aggregation of ICT-services
Digital
(ICT) Services
ICT service
ICT service
ICT-SME
Inputs
ICT service
QuickTime™ and a
TIFF (Uncomp resse d) de com press or
are nee ded to s ee this picture.
ICT service
Aggregated
Complex,
personalised,
ICT-services
ICT service
Rules,
models,
context
DE structural services, e.g.
•Accounting
•Billing
•Authentication
•Reputation
•Decentralized Data Storage
•Fitness
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DE structural
services*
Quic kTi m e™ a nd a
TIF F (U nc om pre s s ed ) dec om p res s o r
are need ed t o s e e th is p ict ure.
Digital Ecosystem
infrastrucutre
Needs of ICT solutions,
Profile European
of users,
of ICT needs
Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
Digital Ecosystem
(2) Dynamic aggregation of final services (and SMEs)
ICT service
SME
Offers
ICT product
ICT service
1.Networks of SME
ICT service
Digital Services,
applications
Quic kTi m e™ a nd a
TIF F (U nc om pre s s ed ) dec om p res s o r
are need ed t o s e e th is p ict ure.
Rules,
models,
context
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DEstructural services*
Digital Ecosystem
infrastructure
Needs of ICT services, solutions,
profile of European
providers,
profile of users
Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
2.Final Services
Aggregated
Complex,
personalised,
Services /
Solutions
To manage the process
- ICT district +
- Sectorial district
Francesco.Nachira
Layers & facets of the
digital ecosystem (identified in 2002)
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
Ecosystem Evolution
•
•
•
•
•
•
•
2002 1st Paper - 1st cycle of Workshops
2003 Start 1st project IP-DBE 10M€
2005 2nd Cycle Workshops ; Position Paper “Research Vision 2010”
July 2005 Int’l Summer School - European Digital business ecosystem
Nov 2005 WSIS - Int’l interest for EU models (Latinamerica - India)
2006 Cluster EU projects 35M€ ;
2006 New science: start NoE on Ecosystems OPAALS
•
•
•
End 2006 Initial governance structures - Multi-stakeholder consultation process
Feb 2007 IEEE Dig.Ecosys. Conference (pls. submit)
Mid 2006 8 Digital ecosys. pilot regions
: Aragon, WMidland, Tampere,
Estremadura, Prov.TN, Lazio, Piemonte, Baden-Württenberg, …]+ Kanpur
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
Digital Ecosystem pilot regions (at June 2005)
Local Business Ecosystem
co-funded by DBE project
Local Business Ecosystem
joined as new pilot
Potential future take-up
local ecosystems
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
Cluster of DE Projects
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
DE in FP7: Objectives, Main Themes
“To enable EU to master and shape the future developments of
ICT so that the demands of its society and economy are met”
ICT Technology Pillars
e.g. Software, Grids, security and dependability
Integration of Technologies
Applications Research
providing the knowledge and the means to develop a
wide range of ICT-based services and applications
new forms of dynamic networked co-operative
business processes, digital eco-systems in particular
for small- and medium-sized organisations;
optimised, distributed work organisation and
collaborative work environments such as knowledge
sharing and interactive services (e.g. for tourism).
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira
More information on
http://www.digital-ecosystems.org
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European Commission
DG Information Society and Media
Unit D5 : ICT for Enterprise Networking
Francesco.Nachira