Mat Service Group
Little Rock
March 2002
 David A. Goldsmith
 MetaMatrix Consulting Group, LLC.
Purpose
 To build a new business from scratch
 Design a well organized firm
 Challenge what you do everyday
 Break the boundaries of ordinary thought
 Define what you may consider “correct”
 Learn what others think about the industry
During the design process ask…
 Knowing what you know now, what would
you do differently?
 What has held your firm back from growing
to the size or profitability you expect?
 What would make you more competitive in
today’s and tomorrow’s environment.
 What products will you offering?
 What business are you in?
What the difference between a
strategy and a tactic?
Strategies
Tactics
Determine Outcomes
Insure Outcomes
9 Reasons to Create a Strategy
1.
2.
3.
4.
Gives direction to a firm
Focuses employees
Allocation of resources
Determines the types of structure
Alliances, technologies, products, etc.
5.
6.
7.
8.
9.
Establishes as sales process
Determines the supply chain
Overcome competitive forces
Ties functions together into one environment
Puts you in the driver seat.
Order Qualifiers & Order Winners
Order Qualifiers
 Identifies what your organization must have in
terms of assets, personnel, education, etc. to enter
the market
Order Winners
 Identifies what a firm must do to win in an
industry while at the same time spots strengths in
your firm or in competition
Example
Specialty Cup Printer & Manufacturer
 A midsize firm on the east coast offers
custom manufacturing and custom printing
to customers throughout the nation. The
firm offers all elements from design to 4
color printing. Typical run is 20,000 units
and a minimum run is 1000 units.
Specialty Cup Printer & Manufacturer
 Order Qualifiers
– Capacity to store 500,000 units
– High speed automatic production
– 4 spot color printing and pad printing
– Credit line
– Catalog on line and paper
– 4 day turn around
– Pricing around $1.20 per cup
Specialty Cup Printer & Manufacturer
 Order Winners
– 48 Hour specialty service
– 4 Color process printing
– 2,000,000 cups in stock
– 16 colors
– Website and online ordering
– Brand name
– Patented production process
– Internal cup manufacturing vs. outsourcing
Conversion of idea…
Internal Forces
Management
Time
Funds
External Forces
Vendors
Customers
Market Conditions
Contact Information
David A. Goldsmith
MetaMatrix Consulting Group LLC
927 East Colvin Street
Syracuse, NY 13221
E-mail – [email protected]
Voice – (315) 476-0510
www.metamatrixconsulting.com