The Design Conspiracy: Although
we normally hate transitions these
ones are used well.
Nice picture. Good quote.
“Soccer isn’t a game, but an enduring passion.”
Thabo Mbeki, South African President
It is played in more than 200 countries
by over 240 million people
of all races, religions and walks of life.
All that is needed is
The Design Conspiracy: Brilliant.
Rams home the fact that the world
cup is not just about overpaid prima
donna’s.
Brings diversity into the frame in an
elegant, succinct way. Great
imagery.
All this and we really like the words
too. “One ball” that’s clever.
one ball.
“It has been a source inspiration for those living
in the poorest of circumstances.”
“It’s all about hope. Hope of a better world,
hope that you will be able to give people's lives a
purpose .”
The Design Conspiracy: Great
photo. Makes you want to be there.
This presentation is really well
designed.
2010 FIFA World Cup needs to be a source of
passion, inspiration and hope. It should also….
Look alive.
Sound alive.
Feel alive.
Smell alive.
The Design Conspiracy: This is
cheesey but we’ll forgive you
because the stuff before was so
good.
It’s a bit obvious though and
probably could have been one slide.
Taste alive.
In the end we will
The Design Conspiracy: Great.
We like positivity of “in the end we
will”.
It’s very clear what kind
of thing
1. Create a mood that encapsulates
passion,
you’re after and you made clever,
links between SA and
inspiration, hope andinteresting
vibrancy.
football.
A few more detailed requirements
and a few less ‘senses’ pictures
would have been good.
2. Create a sense of national purpose that will
bring together a divided nation and promote
dignity and pride to South Africa.
3. Stay true to the FIFA vision: “Develop the
game, touch the world, build a better future.”