Viewability Benchmarks
International Q2/2016
In the following you find the latest report of our
Viewability Benchmarks for the International
market.
The data is based on Ad Impressions that
met the definition of Viewability from the
Media Rating Council and IAB:
At least 50% of the surface of an online ad
have to appear in the visible area of the
browser for at least 1 second (50/1).
Ad Impressions that have been triggered by
fraudulent activities were excluded from the benchmark.
Total
Viewability
www.meetrics.com/int-benchmarks/
56%
Ø-Viewtime
(Q1: 58%)
28.9 sec
(Q1: 27.6 sec)
Halfpage Ad
Leaderboard
64% 30.0 sec
48% 30.8 sec
MPU / Med. Rectangle
54% 30.7 sec
Viewability Benchmarks
Germany Q2/2016
In the following you find the latest report of our
Viewability Benchmarks for the German market.
The data is based on Ad Impressions that
met the definition of Viewability from the
Media Rating Council and IAB:
At least 50% of the surface of an online ad
have to appear in the visible area of the
browser for at least 1 second (50/1).
Ad Impressions that have been triggered by
fraudulent activities were excluded from the benchmark.
Total
www.meetrics.com/benchmarks-de/
60%
Viewability
(Q1: 60%)
Ø-Viewtime
32.4 sec
(Q1: 28.1 sec)
Billboard
Halfpage Ad
Medium Rectangle
63% 20.6 sec
68% 33.0 sec
54% 34.3 sec
Sitebar
Superbanner
Skyscraper
78% 52.7 sec
50%
68%
32.8 sec
34.7 sec
Viewability Benchmarks
France Q2/2016
In the following you find the latest report of our
Viewability Benchmarks for the French market.
The data is based on Ad Impressions that
met the definition of Viewability from the
Media Rating Council and IAB:
At least 50% of the surface of an online ad
have to appear in the visible area of the
browser for at least 1 second (50/1).
Ad Impressions that have been triggered by
fraudulent activities were excluded from the benchmark.
Total
Viewability
www.meetrics.com/benchmarks-fr/
62%
Ø-Viewtime
(Q1: 66%)
30.4 sec
(Q1: 35.3 sec)
Grand Angle
Leaderboard
Medium Rectangle
65% 30.4 sec
55% 36.6 sec
65% 38.9 sec
Viewability Benchmarks
UK Q2/2016
In the following you find the latest report of our
Viewability Benchmarks for the British market.
The data is based on Ad Impressions that
met the definition of Viewability from the
Media Rating Council and IAB:
At least 50% of the surface of an online ad
have to appear in the visible area of the
browser for at least 1 second (50/1).
Ad Impressions that have been triggered by
fraudulent activities were excluded from the benchmark.
Total
Viewability
www.meetrics.com/benchmarks-uk/
47%
Ø-Viewtime
(Q1: 54%)
21.8 sec
(Q1: 21.8 sec)
Halfpage Ad
Leaderboard
MPU
63% 22.2 sec
43% 28.3 sec
44% 20.0 sec
Viewability Benchmarks
Austria Q2/2016
In the following you find the latest report of our
Viewability Benchmarks for the Austrian market.
The data is based on Ad Impressions that
met the definition of Viewability from the
Media Rating Council and IAB:
At least 50% of the surface of an online ad
have to appear in the visible area of the
browser for at least 1 second (50/1).
Ad Impressions that have been triggered by
fraudulent activities were excluded from the benchmark.
Total
Viewability
www.meetrics.com/benchmarks-at/
69%
(Q1: 65%)
35.5 sec
Ø-Viewtime
(Q1: 34.7 sec)
Billboard
Halfpage Ad
Medium Rectangle
73% 14.6 sec
68% 45.0 sec
50% 28.4 sec
Sitebar
Superbanner
Skyscraper
85% 38.9 sec
51% 26.0 sec
66% 37.5 sec