Dan Callahan | Digital Marketing Professional
106 Plum Drive  Edgewater Park, New Jersey 08010
[email protected]  856-316-6943
Education
Lebanon Valley College
Bachelor of Science
Major: Digital Communications
Annville, Pennsylvania
Graduation: May 2014
Minor: English
Duke University
Durham, North Carolina
Professional Certificate, Digital Media and Marketing
Expected Completion: September 2017
Experience
Social Media Manager | travAlliance Media | Westampton, NJ | April 2017-Present
- Builds and executes social media strategy through research, platform determination,
benchmarking, messaging and audience identification
- Analyzes metrics and creates advanced analytics reports
- Proactively monitors all social accounts, engages with audiences, and builds active communities
of followers
- Researches the news and trends to stay on top of the latest social media developments and
incorporate them into our ongoing strategy
- Continuously improves by capturing and analyzing the appropriate social data/metrics, insights
and best practices, and then acts on the information
- Brainstorms new and creative growth strategies and campaign ideas that set our company apart
from the competition
Digital Marketing Manager | Keystone Industries | Gibbstown, NJ | May 2014-April 2017
- Plans, writes, edits and manages marketing strategies of products for print and digital avenues
- Presents visual ideas and concepts for members of the creative team
- Maintains website content, social media networks, and email marketing
USGA Social Media Volunteer | USGA | Hershey, PA; Philadelphia, PA | Sept. 2012; June 2013
- Worked for the United States Golf Association in covering the 2013 U.S. Open at Merion
Country Club and at a Senior Women’s Pro-Am golf tournament at Hershey Country Club
- Live-tweeted throughout the rounds of golf; interacted with thousands of followers and fans
- Took photographs, sat in on pre/post-tournament interviews with several media
- Promoted sponsors such as Lexus, American Express, and Chevron by use of hashtags related
to their products
Sports Marketing Intern | Camden Riversharks | Camden, NJ | May 2013-August 2013
- Conducted promotions, sponsorships, and fundraising for minor league baseball team
- Worked home games and clinics, assisting in promotional events on and off the field
- Scheduled events for games, spoke with fans/sponsors about their experience
Technical Skills
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Mac OS X, iOS, Windows
Adobe Creative Suite, Microsoft Office Suite
WordPress, Google Analytics, PPC/CPC, SEO/SEM, Constant Contact
Advanced knowledge of Hootsuite, HubSpot
Basic knowledge of HTML/CSS