You’ve started your own
practice.
But what next?
Positioning your new law firm as a successful business
About this seminar
The seminar will assist a start-up attorney to
 position his/her practice as a successful business, and
 formulate a winning marketing strategy to make a practice competitive and sustainable.
With the insight gained from his previous role as a practising attorney and current role as an in-house
legal consultant for a corporate entity, Moroke Phajane will use case studies of different scenarios to
explore the problems experienced by start-up law firms and to develop possible practical solutions.
These case studies will take an interactive approach which will allow attendees to share ideas and
solutions. A comprehensive manual will be provided.
This seminar is aimed at attorneys who have recently started their own law firms or who have been
admitted in the past 8 years.
Seminar content focusing on start-up law firms
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Overview various marketing and strategy models and their relevance to start-up law firms.
Creating and manage a winning strategy.
Establish a client network and gain referrals.
Networking and leveraging from established networks.
Investigating areas to generate income. This will include new opportunities for attorneys i.e.
mediation, holding office as a trustee etc. and traditional legal services.
Positioning attorneys for opportunities outside private practice.
Preparing a pitch or proposal to potential clients.
Considering the factors used by corporate entities when choosing law firms.
Fees
Category (Vat Inclusive)
Special Fee
Discounted Fee (Vat Inclusive)
Practising attorneys
R 950
Candidate attorneys / support staff
R 900
Delegates from law firms located further than
150 km from the closest venue
R 900
Non-practising attorneys / Others
R 2 120
Sensitive to the costs that newly
qualified practitioners must contend
with, LEAD has implemented a special
fee for this seminar. The seminar is
sponsored by the Attorneys
Development Fund.
LSSA LEAD POSITIONING YOUR NEW FIRM SEMINAR 2015
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Presenter
Moroke Phajane served his articles at Deon C. Weber Incorporated, Parktown
Johannesburg and was admitted as an attorney in 2006. He worked as an associate
at Deon Weber Incorporated from 2006 and joined Bell Dewar (now called Fasken
Martineau, Johannesburg) as an associate in 2009. In 2009, Moroke joined
Thomson Wilks Attorneys), Johannesburg as an attorney practising for his own
account. While at Thomson Wilks, Moroke identified an opportunity for the firm to
expand to other provinces and opened a branch in Mafikeng, North West province.
In 2013, Moroke’s entrepreneurial and innovative approach to practising law
secured him a position as an in-house Legal Consultant at Liberty Group Limited in
Johannesburg. A position he still occupies to date.
Moroke has experienced first-hand the challenges faced by young attorneys starting their own practices.
His current employment also enables him to provide insights on a wide range of issues affecting startup law firms and how such law firms can position themselves to take advantage of opportunities
presented by large corporate entities.
When and where (Time: 9:00-16:00)
City and date
Notes
Midrand: 4 September
Port Elizabeth: 7 September
East London: 14 September
Durban: 18 September
Bloemfontein: 21 September
Cape Town: 28 September
i. Please wait for your confirmation from
LEAD before you make your flight and
accommodation booking.
ii. Limited seats are available and
registrations are confirmed on a firstcome, first-served basis.
A 5% discount applies to five or more delegates from the same firm. Email [email protected] for the
discounted amount. The discount does not apply when delegates pay in time for the Early Bird fee.
Reputable venues
The venue will be determined by the number of registrations and will be confirmed by LEAD with your
registration confirmation. Please wait for the confirmation before you make flight/ accommodation bookings.
Cancellation of seminar
If you need to cancel your registration, please e-mail [email protected] at least 48 hours
before the seminar starts to avoid being liable for the full rate. All refunds must be claimed in writing not
more than 15 business days after cancellation.
LEAD reserves the right to cancel a seminar should the number of delegates not justify the costs
involved. Registered delegates will be given reasonable notice of cancellation.
Registrations close 48 hours prior to the seminar. No further registrations will be accepted thereafter.
Registration queries: e-mail Annelie Dagnin on [email protected] or phone her on +27 (0)12 441 4669.
PTO for editable form
LSSA LEAD POSITIONING YOUR NEW FIRM SEMINAR 2015
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LEAD Seminar Registration Form 2015
Positioning your Forward your completed form to Annelie Dagnin at ‘LEAD
new law firm as Registrations’: E-mail: [email protected] or
Fax: +27 (0) 86 676 4453 | Tel: +27 (0)12 441 4669/4600
a successful
For more seminars visit www.LSSALEAD.org.za
business
INSTRUCTIONS ON HOW TO COMPLETE THE FORM
1.
Save the form on your computer and the type your details directly onto the form to replace
.
2.
Where a block
appears, please select the correct block to look like this
.
3.
Save and email the form to [email protected] together with proof of payment.
4. Credit card payments: Print out the form and sign where indicated. Scan and email; or fax to the above details .
Fee per delegate (VAT Inclusive))
Category
Special reduced fee (VAT Inc)
Practising attorneys
R 950
Candidate attorneys / support staff
R 900
Delegates from law firms located further than 150 km from closest venue
R 900
Non-practising attorneys / Others
R 2 120
When and where in 2015
Midrand: 4 September
Port Elizabeth: 7 September
East London: 14 September
Durban: 18 September
Bloemfontein: 21 September
Cape Town: 28 September
Your details
Surname:
First name:
ID number:
Gender:
Firm/company:
City/Town:
Tel-w: (
Fax: (
)
Cell:
F
M
Your position:
Title:
)
Race (for reporting)
Email:
Postal address or docex:
Postal Code
Payment options (Registration will be confirmed only if the proof of payment has been received.)
Amount: R
Payment by electronic funds transfer (EFT) (preferred):
Bank: FNB Pretoria
Account Name: Law Society of South Africa
Account: 6200 9641 079 | Reference: CELL / SURNAME
Branch Code: 251445
All fees must be paid to the above designated LSSA bank account only.The LSSA will not accept liability if fees are
paid into any other bank account.
Payment by Credit Card:
Card type:
Card number:
MasterCard
Visa
Card expiry date:
Card holder’s name:
Signature:
Date:
Payment by cheque: (NB: payable to ‘Law Society of South Africa’)
Special Dietary Requirements (if any):
Halal
Kosher
Vegetarian
Amount: R
If disabled, nature of disability:
Seminar queries: e-mail [email protected]. Contact numbers: +27 (0)12 4414644 / 4608
LSSA LEAD POSITIONING YOUR NEW FIRM SEMINAR 2015
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