Abstract There are a growing number of careers in STEM that provide opportunities for innovators to showcase ideas and develop technologies. Despite abundant availability in jobs and internships, women and minorities continue to be underrepresented in these fields. Previous research has examined agentic factors, such as self-efficacy and stereotype threat, that contribute to decreased minority participation in STEM. However recent research has begun to question how these individuals interact within their environments and develop beliefs that influence future goal pursuits. Best understood through a social role theoretical framework, goal pursuits are influenced by societal norms; these norms are manifested in gender stereotypes, which maintain beliefs and attitudes (Eagly, Wood, & Diekman, 2000). Extending previous research on women’s STEM interest, the current study examines the relationship that job framing and trait compassion have on women’s pursuit of STEM related careers (Diekman et al., 2011; Corker & Finnigan, 2013). We replicate Diekman et al., (2011)’s Study 3, extending further work done by Corker and Finnigan (2013). In order to activate a collaborative or independent goal, participants (N = 300 Amazon Mechanical Turk workers) will read a daily schedule that outlines communal or independent tasks and then answer questions regarding perceived communal goal affordances and endorsement. Participants will also answer questions regarding personality, STEM favorability, STEM attitudes, and gender role expectations. The current study extends research by examining gender role expectations as a potential moderating variable. A goal congruity framework perspective suggests that social roles influence goal selection and fulfillment and that strongly endorsed goals influence what outcomes women choose to pursue (Diekman & Steinberg, 2013; Diekman, Weisgram, & Belanger, 2015). It is expected that women who strongly endorse traditional gender roles will be deterred from pursuing STEM careers, whereas women who hold weaker gender role expectations may be more easily influenced by reframing the goal that STEM careers afford. Thus, we expect a significant interaction (see Figure 1). Regardless of the type of goal endorsed, if individuals strongly adhere to traditional gender roles, we foresee that this belief will discourage them from pursuing an apparently gender non-conforming career path in STEM. We are in the process of getting IRB approval, but plan to begin collecting data in the next month. Using a moderated regression, we will assess STEM favorability and attitudes by examining the main effects of career framing, trait compassion, and gender role expectations as well as the interaction between all three. References Corker, K. S. & Finnigan, K. (2013). Traits, goals, and context: Effects on STEM interest. Unpublished manuscript, Department of Psychology, Kenyon College, Gambier, Ohio. Damaske, S. (2011). A “Major Career Women”? How women develop early expectations about work. Gender & Society, 24(4), 409-430. doi:10.1177/0891243211412050 Diekman, A. B., Clark, E. K., Johnston, A. M., Brown, E. R., & Steinberg, M. (2011). Malleability in communal goals and beliefs influences attraction to STEM careers: Evidence for a goal congruity perspective. Journal Of Personality And Social Psychology, 101(5), 902-918. doi:10.1037/a0025199 Diekman, A. B., & Steinberg, M. (2013). Navigating social roles in pursuit of important goals: A communal goal congruity account of STEM pursuits. Social And Personality Psychology Compass, 7(7), 487-501. doi:10.1111/spc3.12042 Diekman, A. B., Weisgram, E. S., & Belanger, A. L. (2015). New routes to recruiting and retaining women in STEM: Policy implications of a communal goal congruity perspective. Social Issues And Policy Review, 9(1), 52-88. doi:10.1111/sipr.12010 Eagly, A. H., Wood, W., & Diekman, A. B. (2000). Social role theory of sex differences and similarities: A current appraisal. In T. Eckes & H. M. Trautner (Eds.), The developmental social psychology of gender (pp. 123-174). Mahwah, NJ: Erlbaum. Figure 1
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