What to do When Business
Slows Down
ANNE TANNER | MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
REAL ESTATE BUSINESS FLUCTUATES
NATURALLY
ADMIN/TC
WHAT DOES AN ADMIN/TC DO WHEN IT GETS SLOW?
ADMIN/TC
TAKE TIME TO UPDATE YOUR ADMIN HANDBOOK
Talk with your agent – is there anything we
should do differently?
Do you have notes elsewhere that your need to
incorporate?
Have procedures changed but you just
“remember”?
Make revisions so that the Handbook is
completely up to date.
ADMIN/TC
WORK ON YOUR DATA BASE
Is it up to date?
Do we need to add info?
You or the agent can
call to check accuracy
of phone numbers and
emails.
ADMIN/TC
CHECK STATUS OF LISTING LEADS
Check your listing leads
against Tax Records or
the MLS to see if they
have moved.
ADMIN/TC
CHECK THE STATUS OF BUYER LEADS
EMAIL BUYER LEADS IN MLS OR LEAD SYSTEMS
Are you receiving the type of home you are currently
searching for?
Has your search changed at all? We will adjust it for
you
What is your current time frame?
ADMIN/TC
SEND SELLER LEADS AN EMAIL
Thinking of selling in the next year?
Two things drive how quickly and how much money your home will sell for…
condition and price
We can help with both!
We would be happy to do a no cost, no obligation pre listing consultation to
help you determine the best way to prepare your house to sell (it will save
you money and time!)
We would be happy to prepare a free home valuation for you so you know
what the market says your home is worth at this specific moment.
INVITE PEOPLE TO YOUR AGENTS FACEBOOK PAGE
Once logged in to your
agent’s Facebook page
search for and friend or
invite the people from the
data base.
ADMIN/TC
UPDATE/PREPARE YOUR MARKETING
Review marketing plan with your agent – do they
want to make any changes?
Prepare/order marketing pieces ahead of time if
you can
If your marketing is sent automatically make
sure that the mailing list has been updated on
the marketing sight
Make a marketing calendar – what needs to go
out and when – for the next 12 months
UPDATE YOUR TRACKING SYSTEM
Are there any things that you should be tracking that you have not
been?
Where leads are coming from
Number of Listings Appointments
Number of Buyer Appointments
any thing else?
establish systems to do this
Where closings came from
ADMIN/TC
INCREASE YOUR KNOWLEDGE
Watch videos on your CRM or other systems that you use
Attend training at your local MLS
Schedule appointments with vendors that you are currently
using to see if there are any new features or training you can
gain.
Ask your agent – what else would you like me to learn?
ADMIN/TC
ACTION STEPS
Update your Admin/TC handbook procedures and policies
Update your data base – make sure everyone is in there and information is
correct – check to see if your agent wants to add new info like closing dates,
birthdates, etc
Check to see if your listing leads have moved
Email Buyer and Seller Leads to check on their status and if your agent can
provide any services/updates at this time
Prepare your marketing – check if changes should be made
Update your tracking systems
ADMIN/TC