Future of Film Financing & Marketing
Bratislava
February 26th 2010
Thomas Mai
October 24th 2009
FOUNDER & CEO
Head of New Business
2006 - 2009
TrustNordisk
VOD Company ApS
CEO
2006 - 2009
Collaboration of the 14 biggest film producers in Denmark
CEO 2003 - 2006
CEO 1998 - 2000
Trust Film Sales
Dancer In The Dark
Produced 4 Feature Films
The Eighteenth 1996
Don’s Plum 2001
Possessed 1999
One Point O 2004
Social Media Revolution
Play YouTube video
http://www.youtube.com/watch?v=fVXKI506wE&feature=PlayList&p=F0B650E739FE20C5&index=0
Prices are falling
Text
Text
2000
2009
Old Model
New Model
Gatekeepers
Exclusivity
Territories
Windows
Dark Matter
One chance
Few inc. sources
No Gatekeepers
Non - Exclusivity
No Territories
No Windows
Transparency
Longevity
Mult. inc. sources
OLD MARKETING NEW MARKETING
Push
Hook and Sell
I said so
Celebrity
Text, print & email
Community
Pull
Sample
Prove it
Everyday spokesp.
Video
Connections
OLD WORKFLOW NEW WORKFLOW
Fund
Produce
Promote
Distribute
Promote
Fund
Produce
Distribute
Box Office Numbers
WHAT IS COD?
Cinema on Demand
Direct rent to theaters
RAIN Networks in Brazil
•
About RAIN BRASIL
We combine various screens into a single network, which currently
reaches a segmented, qualified, and influential audience in Brazil. Our
business is based on three pillars: distribution of digital content to
promote independent art film, sales of advertising for a high-level
target, installation of Digital Signage displays and sale of media in
Digital Signage
Saturday, October 10, 2009
Coming Soon to a Theater Near You, If You Demand It
If you have not yet heard of the horror movie “Paranormal Activity,” you will soon.
It is about to become the first major studio film to be released nationwide as the
result of online requests from the public.
From there, it has become a Web sensation, with chatter about the movie
bouncing from Twitter to Facebook, spurring an upcoming nationwide release.
The company behind the viral buzz is Eventful, a venture-backed start-up in San
Diego hired by Paramount Pictures, the movie’s producer. Eventful provides a
service that lets performers ask their fans where they should appear. For
between $30,000 and $250,000, Eventful builds and hosts a Web page where
people can vote by clicking on a button that says “Demand it!”
Paramount promised to release “Paranormal Activity” in cities where enough
people demanded it and nationwide if a million people demanded it. As of
Friday night, it was close, with 960,000 demands.
NEW TECHNOLOGIES
WHAT IS VOD?
VOD = Video On Demand
VOD is the possibility to choose what film you want, when you
want it and on what device you want to watch it
WHAT IS DOD?
Long tail & narrowcast.
From the physical stores
limitations to global
narrowcasting
What is
Crowdfunding/Crowdsourcing?
A note to site visitors
We reached our original goal of $75,000
back in March, and Jill's Next Record is in
progress (actually nearing completion).
Thanks to everyone who contributed!
• $10 - Unpolished Rock (but with potential)
Level: A free digital download of the album, when
it's released.
• $25 - Polished Rock Level: An advance copy of
the CD. Weeks before the masses.
• $50 - Pewter Level: An advance copy and a
"Thank You" on the CD.
• $100 - Copper Level: All the above, plus a T-shirt
saying you're a junior executive producer on the
album.
• $200 - Bronze Level: Free admission to my shows for
2008.
• $250 - Silver Level: All the above, plus a membership
to the "Secret Society Producer's Club," which means
you'll get a secret password to a website where I'll post
some rough tracks, or... something worthwhile.
• $500 - Gold Level: This is where it gets good! At the
end of my CD, I'll do a fun instrumental track where I'll
mention your name and maybe rhyme with it. And if
you don't want your name used, you can give me a
loved one's instead. What a great gift!
• $750 - Gold Doubloons Level: Exactly like the gold
level, but you give me more money.
• $1,000 - Platinum Level: How would you like to
have a theme song written for you? I'll have a song
you can put on your answering machine and show
off. Again, this could be a gift
• $2,500 - Emerald Level: Mentioned as an
executive producer of the album -- whoop-di-doo!
• $5,000 — Diamond Level: I will come and do a
house concert for you. Invite your friends, serve
some drinks, bring me out and I sing. Actually, this
level is a smart choice economically. I've played
many house concerts where the host has charged
his guests and made his money back. I'd go for this
if I were you.
• $10,000 - Weapons-Grade Plutonium Level: You
get to come and sing on my CD. Don't worry if you
can't sing - we can fix that on our end. Also, you
can always play the cowbell.
CNN October 19 2008
Obama sets record for online donations
For the month of September Barack Obama has
collected more than 150 million US dollar online. This
is more than double the record set in August by
Obama
The average online contribution in September was just
under 100 US dollars
CROWD FUNDING
In her quest to change the world, Franny Armstrong has already changed how films
can be funded. She designed an innovative "crowd-funding" strategy that has raised
over $1 million dollars--£590,000 for the production and distribution of her new
feature THE AGE OF STUPID and £164,321 for the Not Stupid social action
campaign. A documentary/fiction hybrid, THE AGE OF STUPID is set in the
"devastated world of 2055," where a lone archivist (played by Oscar-nominated
Pete Postlethwaite) views footage from 2008 and asks "why we didn't stop climate
change when we had the chance."
What is Social Media?
Monty Python
Play YouTube Video
http://www.youtube.com/watch?v=OGqX-tkDXEk&feature=fvst
Monty Python
Did it work?
2 million views
on
Youtube
Text
# 2 on Amazon bestseller list
Sales went up 23.000%
Youtube has 1 billion streams a day