SCHEDULE OF EVENTS – OMNI ROYAL – NEW ORLEANS, LA
Thursday, March 9, 2017
9:00 am – 11:00 am
LCPLFA Board Meeting
2:00 pm – 2:15 pm
Welcome/Introductions/Ice-Breaker & Announcements
2:15 pm – 3:45 pm
Navigating Communication with Different Generations: Reducing Drama and
Conflict in A Life Care Planning Law Firm
Your firm is comprised of colleagues, vendors, clients and caregivers from up to five
different adult generations. Much like gender, socioeconomics and race, our
generational affiliation strongly influences how we think, communicate and lead. In
order for Traditionalists and Baby Boomers to collaborate more effectively with
Generations X, Y and Z, everyone has to tweak their instinctive communication
approach. This program will help improve morale and productivity, while reducing
misunderstandings in your firm.
Jennifer Fitzpatrick, MSW, LCSW-C, CSP, Jenerations Health Education
3:45 pm – 4:00 pm
Break
4:00 pm – 5:00 pm
Dealing with Crazy in the Conference Room
As the best Life Care Plans are ones implemented with as many of the kids on board as
possible, this presentation, loosely based on the Talking to Crazy: How to Deal with
Irrational and Impossible People in Your Life by Mark Goulston will offer practical
advice and solutions for getting the in laws and outlaws either in line or sidelined.
Betty Raglin, Esq., Sigler & Raglin, Lake Charles, LA
Friday, March 10, 2017
8:30 am. - 9:00 am.
Continental Breakfast
9:00 am – 10:15 am
General Session: Effective Communication Tips to Avoid Family Arguments
As dementia progresses, communication must be adapted by the family to avoid
arguments. This session will provide practical strategies to cope with repetition, lack of
insight, delusions, and other common mistakes made by well-intentioned families.
Jan Dougherty, MS, RN, FAAN, Family and Community Services Director
Banner Alzheimer’s Institute – Phoenix, AZ
10:15 am - 10:45 am
Break
10:45 am - 12:00 pm
Session IV – Breakout Discussion Groups
*In addition to other facilitated topics, a special hands-on “Maximizing Your Online Presence Track” will be
presented by Gayla Zoz on Friday during Sessions II, III, IV & V. Interested participants will need to bring their own
laptop and be prepared to work on their own profiles/firm presence in a guided group process
Breakout/Discussion
Group 4A:
Breakout/Discussion
Group 4B:
Breakout/Discussion
Group 4C:
Breakout/Discussion
Group 4D:
Breakout/Discussion
Group 4E:
Online Marketing
Audience: All
Audience: New Members
Audience: Advanced
Audience: Associate Attys
Social Media 101:
Starting from
Scratch
Developing a
Strategic Marketing
Plan
Starting Your LCP
Practice/
Hiring an ECC
Firm Job
Descriptions and
Employee
Evaluation Tools
The Role of
Associate
Attorneys/Partners
in an LCP Law Firm
This is the 101 course for
those who need to create
their basic profiles on
Facebook, Twitter, LinkedIn
and Google. This session is for
firms who don’t currently
have these profiles. We will
build them from scratch
during the session.
Participants are asked to
bring 3 – 5 image files for use
in creating their basic profiles
Gayla Zoz
Bryan Adler
12:00 pm - 1:30 pm
Lunch/Making the Most of your LCPLFA Membership
1:30 pm - 2:30 pm
Session V – Breakout Discussion Groups
Breakout/Discussion
Group 5A:
Breakout/Discussion
Group 5B:
Breakout/Discussion
Group 5C:
Breakout/Discussion
Group 5D:
Breakout/Discussion
Group 5E:
Online Marketing
Audience: All
Audience: New Members
Audience: Advanced
Audience: ECCs
Social Media
Content & Strategy
Twilight Wish:
Celebrating Seniors
and Making Their
Dreams Come True
Importance of
Good Intake
Building a Great
Team: Motivating,
Engaging, Measuring
and Streamlining
Productive Staff
ECC War Stories:
In 3 min share what
happened, how it
was resolved
We will discuss all the
different kinds of posts and
where to get the material for
them. Each firm will create a
post for Facebook, share it on
Twitter and Linked In, and
everyone would leave with a
30-day content plan.
Gayla Zoz
2:30 pm - 2:45 pm
Break
2:45 pm - 3:45 pm
Session VI - Breakout Discussion Groups
Breakout/Discussion
Group 6A:
Breakout/Discussion
Group 6B:
Breakout/Discussion
Group 6C:
Breakout/Discussion
Group 6D:
Breakout/Discussion
Group 6E:
Online Marketing
Audience: All
Audience: New Members
Audience: Advanced
Audience: ECCs
Social Media:
Extending Your
Reach
Useful Technology
Tools to Increase
Client Participation
The Keys to an
Effective
First Meeting
Alternative Pricing
Structures for
Life Care Plans
Life, Love and Long
Term Care
Join us for a presentation on
issues related to aging and
sexuality, and the challenges
faced by residents, staff, and
families in long term care
settings and discussion on
Strategies for management.
Extending the reach and
engagement of your social
media posts -- Facebook
boosts and ads. This session is
for firms who already have a
presence on Facebook (or
have just created one in a
previous session). Each
participant will select one or
more posts to boost, set up
an audience list, execute the
boost, and then troubleshoot
problems. Then we will set up
an ad to promote a service or
expertise area.
Gayla Zoz
Susie Stiles, LCSW
3:45 pm – 4:00 pm
Break
4:00 pm - 5:00 pm
Session VII - Breakout Discussion Groups
Breakout/Discussion
Group 7A:
Breakout/Discussion
Group 7B:
Breakout/Discussion
Group 7C:
Breakout/Discussion
Group 7D:
Breakout/Discussion
Group 7E:
Online Marketing
Audience: All
Audience: New Members
Audience: Advanced
Audience: ECCs
Online Review Sites:
Mastering the Basics
OPEN
Client Retention
Aftermath & the
Initial Assessment
Ancillary LCP
Practice Areas
A Meet & Greet for
Current, Past &
Future CECC
Stockton Course
Participants
This session will focus on
setting up and managing
online review sites. You will
be guided through the
process of going to each of
the legal review sites, finding
your automatically-generated
profiles, claiming profiles,
updating the profiles and
cleaning up errors, assessing
the presence of competitors,
and deciding whether to
invest in site enhancements
or advertising.
Gayla Zoz
Saturday, March 11, 2017
9:00 am – 10:00 am
Session VIII - Breakout Discussion Groups
Breakout/Discussion
Group 8A:
Breakout/Discussion
Group 8B:
Breakout/Discussion
Group 8C:
Breakout/Discussion
Group 8D:
Breakout/Discussion
Group 8E:
Audience: TBD
Audience: All
Audience: New Members
Audience: Advanced
Audience: ECCs
OPEN
Tips for Increasing
Referrals
Second Meeting
Basics & Overview
of First Year
Services
Metrics: The
Importance of
Tracking,
Measuring &
Managing
Helping Families
Use LCP Services
Effectively
10:00 am – 10:15 am
Break
10:15 am - 11:15 am
Session VII - Breakout Discussion Groups
Breakout/Discussion
Group 9A:
Breakout/Discussion
Group 9B:
Breakout/Discussion
Group 9C:
Breakout/Discussion
Group 9D:
Breakout/Discussion
Group 9E:
Audience: TBD
Audience: All
Audience: ECCs
Audience: Advanced
Audience: ECCs
OPEN
Marketing Across
Generations/
To the Millennial
Caregiver Child
Managing Growth
Dealing with
Medicare Issues –
Unsafe or
Premature
Discharges/
Bundled Billing
Managing Your
Time Efficiently
11:15 am – 11:30 am
Break
11:30 am - 12:30 pm
Session VIII – Breakout Discussion Groups
Breakout/Discussion
Group 10A:
Breakout/Discussion
Group 10B:
Breakout/Discussion
Group 10C:
Breakout/Discussion
Group 10D:
Breakout/Discussion
Group 10E:
Audience: TBD
Audience: TBD
Audience: ECCs
Audience: Advanced
Audience: Attorneys
OPEN
Marketing
Materials/
Collateral: What’s
in Your Office?
The Renewal
Process
Roles of Office
Manager and Public
Benefits Specialist
Benefits of Being
and Tips for
Preparing for the
NELF CELA Exam
12:30 pm. - 1:30 pm
Box Lunch/Closing Session/Lessons Learned
LCPLFA 2017 Registration Information ($399 for first Registrant) – March 9-11, 2017
Name:
Nickname for Badge:
Firm:
Address:
City:
State:
Phone:
Email Address:
Additional Registrant #1 (Additional $299)
Name:
Title/Credentials:
Email Address:
Additional Registrant #2 (Additional $299)
Name:
Title/Credentials:
Email Address:
Registration Fees
LCPLFA Member Registration – First Member
Additional Members from Same Law Firm
Non Member Registration
LCPLFA Fundamentals Practice Program 3/8-9/17
Total Amount Enclosed
Topic I would like to discuss with other members are:
Zip:
Fax:
Special Diet Request: VEG
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Nickname for Badge:
Special Diet Request: VEG
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On/Before
After
Qty
Total
2/24/2017
2/24/2017
$399.00
$449.00
$
$299.00
$349.00
$
$650.00
$700.00
$
$899.00
$899.00
$
$
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Cancellation Policy No refunds will be issued after March 1, 2017. Cancellations received before that date, will receive a full refund, less at $50
administration fee. Substitutions are welcome. Cancellation monies not refunded will can be applied toward future education programs
Make check payable to: Life Care Planning Law Firms Association and return with Payment to:
LCPLFA c/o The Carlson Group, LLC, 8987 E Tanque Verde Road Tucson, AZ 85749-9399
Fax: 814-286-3953/E-Mail: [email protected] or [email protected]