Insert club
logo here
DevelopmentPlan20?? - 20??
A.N.Other HC
VISION
A.N.Other HC has a vision:
Insert Club Vision Here
What is the Ethos of the Club?
Delete all blue italics when writing you plan. These are just guide notes.
This is a vital question and one that should be thought about carefully. There could be many
answers to this question:





Is your club about development of junior players?
Is your club a community club that aims to use hockey as a way of including children or
adults from hard to reach areas of the community?
Is your club mainly focused on performance/elite hockey?
Does your club just play hockey for fun?
Does you club encompass some or all of the above?
1
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
Where are we now?
Insert here a detailed picture of what the club currently looks like in terms of players,
competition levels at all age groups, facilities, volunteer numbers, roles, etc.
This should include any strengths and weaknesses identified and opportunities and threats
facing the club.
Refer to the “Guide to Producing a Hockey Club Development Strategy and Action Plan” for
an extended list of what to include in this section
2
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
Please see page ……. for a summary of glossary and terms.
The sub headings and examples are suggestions and should be expanded and deleted as appropriate to your club. Please add more lines in each section
where you have other objectives you want to add. REMEMBER…these are long term as well as short term objectives and you can leave the fine detail to the
action plan for that year!
1.0 Developing the Playing Programme
No
SUB
HEADING
Junior
Competition
Adult
Competition
Training
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., in your review of the clubs
competitions, do you provide
competition for all age groups and
both genders? Is the competition in
line with the centralised Calendar? Is
there a local development league or
festivals you would like to enter? If
not could you set un a series of junior
games? Do you want to enter indoor
competition?
e.g., Are there large gaps between
your teams at adult level which would
benefit from being closer together to
help player transition, i.e.,
promotion/relegation possibilities?
Do you want to enter indoor
competition?
e.g., is your training equitable?
Would you like to set up an academy
session for talented young people?
Are there too many/too few players
to enable effective coaching?
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
Continues…/
3
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
2.0 Developing People/Volunteers
No
SUB
HEADING
Knowing
your
community
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., Have you researched you local
community? What is the population?
What is the ethnic and social
economic makeup? What are
transport links to you venue like?
What is the number of SSP’s/ schools
in the area? How many other hockey
or other sports clubs are in the area?
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
Players
e.g., Do you have a fair and
transparent pathway for selection?
Are your selection policies
developmental in ethos? How and
when do you give each player
individual feedback? Do you
nominate players to the SS pathway?
How can you recruit more players at
various age groups? What about the
upper age groups? i.e., masters?
e.g., How many coaches did your
audit suggest you need? How many
do you want to qualify each year at
level 1/2/3? Could you set up a
mentoring system to move coaches
up through the levels? Do you
encourage your coaches to get
involved with SS set ups? Are there
workshops your coaches could
attend? What opportunities can you
give young leaders at training
sessions?
Coaches
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
4
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
Umpires
Admin
Volunteer
Coordination
e.g., How many new level 1 umpires
do you want to qualify each year?
Can you run a Foundation Umpire
Award or Leadership Award to get
young people or parents involved and
on the SS pathway? Are you actively
involved with your county young
umpire action group? Do you provide
umpires to the county or regional
neutral schemes? What opportunities
can you offer at training and age
group competitions?
e.g., Do you need more
administrators? Is there training you
can give? Have you thought about
running a leadership award to get
more people involved at the bottom
of the pathway? Can you put a
mentoring scheme in place so that
when a person steps down a
replacement is ready to fill the gap?
e.g., Does the club have an individual
who coordinates volunteers? When a
job comes up how do you find
someone skilled enough to do it? Do
you reward your volunteers? Are
there local and national awards that
you could nominate to? Does this
person have links to the local
volunteer officer at the Local
Authority or County Sport
Partnership? Do you have job
descriptions for all your positions in
the club? Could you develop a
knowledge bank of all the skills within
the club so that you know who to
5
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
General
members
approach if the club needs a specific
skill? Have you thought about
running leadership awards for your
juniors and parents as an
introduction to volunteering
(coaching, umpiring and or
admin/management)
e.g., Do you collect their personal
information in the most effective
way? Can members be made to feel
more part of the club? Are these
members all part of the knowledge
bank? You may have skills within the
general membership that would be
useful to the club. Are your
participation figures representative of
your local population? Do you want
to increase the amount of members
from under-represented groups such
low income, BEM, disability? Is there
funding from local pots to help you do
this?
Continues…
6
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
3.0 Policy Development
No
SUB
HEADING
Legal
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., Does the club have a minimum
public liability insurance that reaches
EHB’s minimum criteria? Do you
coaches require their own insurance
cover? Do you have members with a
legal background that could support
in this area?
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
Admin
e.g., Before creating your own
policies does EHB have a policy the
club can adopt? Do you have
members with an administration
background who can support this
area? How do you record member
data? How do you communicate
medical information?
e.g., Has the club adopted the EHB
Equality Policy? What is the club
policy on sending committee
members on equity training? Do you
have targets for this?
e.g., Has the club adopted all the
appropriate policies from EHB
regarding ‘Proud to Protect’
Safeguarding and Protecting, CRB
checking, etc? Have the policies been
implemented and if not, how will they
be? Do all coaches, players, parents
etc aware of reporting procedures?
Are there targets for training each
Equality
Welfare
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
7
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
CRB
Ethics
Health and
Safety
year for new welfare officers,
managers, coaches, etc? Have you
got the correct consent from players
and/or parents? How will the club
communicate Welfare information to
members? Do they know where to
find the policies?
e.g., Has the club registered with
EHB’s CRB checking service? Has the
club identified individuals working
with young people? What plans do
you have in place to CRB check
through EHB those who require it?
e.g., Has the club adopted the EHB
‘Respect’ Code of Ethics and
Behaviour? How will you
communicate this with coaches,
umpires, players etc in the club?
e.g., Has the club got emergency
procedures? Do you have a copy of
the emergency procedures of your
venue? Do you have enough 1st Aiders
in the club? Have you got targets to
train further 1st Aiders? How often
and when will you carry out Risk
Assessments?
Continues…/
8
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
4.0 Facility & Equipment Development
No
SUB
HEADING
Pitch
Club House
Floodlighting
Coaching
and Playing
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., Is there a sinking fund in place
for the replacement of the current
pitch? Are there funding
opportunities for a new or
replacement pitch inside or outside
the club? Do you have enough pitch
time for training and matches? Are
you’re playing ambitions going to be
held back by facility development
(indoor and outdoor)? Do you need
dugouts or do they need upgrading?
e.g., Do you have appropriate
changing for male, female and
juniors? Do you want to improve the
facilities within a club house (e.g. a
kitchen, bar, seating areas, making it
child friendly, conference facilities,
etc)? Do you want a club house? Can
you form a link with a local sports
club to become a multi sports club?
Do you need to acquire land or apply
for planning permission?
e.g., Does your floodlighting meet the
appropriate guidelines set out by EHB
for the level of hockey you are
aspiring to? Do you need to plan a
programme of repair and
replacement? Do you want to apply
for funding for an upgrade?
e.g., Do you have enough GK kits for
your needs? Are there funding pots
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
9
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
Kit
locally you can apply for to buy new
kit, balls, cones, etc? Could you apply
to Barclays Spaces for Sport or
something similar? Could this be
linked to sponsorship?
Continues…/
10
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
5.0 Finance Development
No
SUB
HEADING
Day to Day
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., Are subscriptions and match day
fees efficiently collected? Do you
want to create a finance team to
assist the treasurer? Is there scope to
move to electronic payment? Is
money collected handled and banked
in the most efficient way to gain the
most amount of interest possible?
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
Fundraising
&
Sponsorship
e.g., Do you have set areas that
funding is needed to develop, such as
pitch replacement funds? Do you
want to attract sponsors for each
team, match day balls, banners, etc?
Do you want to develop a list of
official suppliers to provide their
products at a reduced rate?
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
Continues…/
11
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
6.0 Developing the Club PR & Communication
No
SUB
HEADING
Players
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., Could you develop an online
forum? Do you want to develop a
newsletter? Could communication of
selection, club policies and reporting
procedure be improved?
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
Parents
e.g., Do you send letters to parents
about what is going on at the club?
Do you actively ask them for help?
Are there other ways could
communicate more effectively?
e.g., How do you keep in touch with
them? Can this be improved? Do
those that are occasional players or
ex players who are just social
members keep in contact with the
club?
e.g., Do you have a press officer?
Could you improve links to local
media? How easy is it to access your
website if you are not a member?
Are there non-member areas to
encourage the public to view your
site? Are there other areas of the
community where you can build
awareness e.g. sport/youth centres,
schools, etc?
Members
Public
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
Continues…/
12
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
7.0 Developing the Social Aspect
No
SUB
HEADING
Building a
Family
Environment
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., Do you have family days were
young people and parents are
encouraged to attend and try out?
Are the facilities you use child
friendly? Could you set up a crèche
for players with children to allow the
adults to play?
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
Improve
Relations
Between
Teams and
Sections
e.g., Do you plan specific social
events at the beginning of the year to
ensure that the club is fully
integrated? Do you want to set up a
social committee/group whose
responsibility is to organise events
and fundraisers?
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
Continues…/
13
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
8.0 Developing Links
No
SUB
HEADING
CSP & LAs
OBJECTIVES
WHEN
WHO
BUSINESS PLAN
MARKETING PLAN
e.g., Could the club be more active
within the local CSN or SPAA? Are
there links to the specific club support
officers at the CSP which may include
coaching, volunteering, etc?
Date when
the objective
will be
completed
Who in the
club will
take the lead
What will the costs
be for this
objective?
How will you raise
awareness of the
objective? How will
you let the club
know about it?
Where/ how will
you find new
people to be
involved?
Single
System
pathways
e.g., Could the club improve links with
the SS structures? Are players/
coaches/umpires regularly sent for
assessment and development? Are
coaches and umpires put forward for
development at a higher level than
the club? Do you have facilities that
could be used?
e.g., Which SSP or SSPs will the club
look to formalise links with? How
involved will that link be in terms of
coaching support, teacher training,
facility sharing, number of schools
worked with, etc? Will the club be
running sessions with the schools?
How will the club plan to use any
funding that comes as a benefit of
that link?
e.g., Are there local colleges and/or
universities that the club can link
with? If a link already exists, can this
be reviewed and extended? Could
CSL
FE and HE
Links
ACHIEVEMENT
INDICATORS
How will the
club know the
objective has
been met
REVIEW
DATE
Date when
the objective
will be
reviewed
(must be
completed)
14
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
England
Hockey
Board,
Regional and
Counties
Associations
you use student placements for
physio, nutrition, coaching, umpiring,
sport science, etc?
e.g., Do you have a facility that could
be used for coaching and umpiring
courses? Is your club as active as it
could be in the local Hockey
Development Group? Does your club
want to become more involved with
county and regional associations?
Could you host meetings, etc? Do you
want your facility to be used for
national competitions or
internationals? Do you want to have
representatives on EHB committees
and working groups?
Continues…/
15
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
9.0
No
SUB
HEADING
OBJECTIVES
WHEN
WHO
RESOURCE
ACHIEVEMENT
INDICATORS
REVIEW
SUB
HEADING
OBJECTIVES
WHEN
WHO
RESOURCE
ACHIEVEMENT
INDICATORS
REVIEW
10.0
No
Continues…/
16
A.N.Other HC Development Strategy & Recruitment Plan 20?? – 20??
GLOSSARY
BEM
Black & Ethnic Minority
CSP
County Sport Partnership
CSL
CSN
Club School Link
Community Sport Network (the name for SPAAs in the majority of the
country)
EHB
England Hockey Board
FE
Further Education
HE
Higher Education
SPAA
Sport & Physical Activity Alliance (the name for CSNs in the North West)
SS
Single System
SSP
School Sport Partnership
17