Canadians see Blue Jays World Series Victory as
Most Likely Outcome for Surging Team
One in Four (22%) are Die-Hard Fans (12%) or on the Bandwagon (10%);
Average Fan Would Pay $249 to be in a Seat for Game 7 of the World Series
Public Release Date: Tuesday, September 29, 2015, 4:00 pm EDT
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Washington  New York  Los Angeles  Austin  Chicago  St. Louis  Cincinnati
Minneapolis  Seattle  San Francisco  Vancouver  Calgary  Winnipeg  Toronto
Guelph  Ottawa  Montreal  St. John
Canadians see Blue Jays World Series Victory as
Most Likely Outcome for Surging Team
One in Four (22%) are Die-Hard Fans (12%) or on the Bandwagon (10%);
Average Fan Would Pay $249 to be in a Seat for Game 7 of the World Series
Toronto, ON – With the Toronto Blue Jays on the verge of clinching the American League
Eastern Division Title for the first time since 1993, a new Ipsos poll conducted on behalf of
Global News reveals that Canadians believe that a World Series victory is the most likely
outcome for the surging team.
One half (48%) of Canadians say they have no idea how far the Jays will make it this year,
mirroring the 53% who say they’re not baseball fans. But when looking at Canadians who
have an opinion, 45% think they’ll win the World Series (up from 14% who thought the same
just after the trade deadline), while 23% think the Jays will win the American League
Pennant, but lose in the World Series (up from 18%). Others believe they’ll be eliminated in
the American League Championship (9%, down from 13%), or in the Division Series (11%,
down from 20%). Six percent (6%) believe the Jays will lose in the wildcard playoff (down
from 17%) – while not mathematically impossible, it’s highly improbable that they would
even appear in the wildcard game given their trajectory to clinch the division. Six percent
(6%) believe the Jays won’t make the postseason this year (down from 18%), which is
mathematically impossible having clinched a berth this past weekend while the poll was in
field.
© Ipsos
-1Washington  New York  Los Angeles  Austin  Chicago  St. Louis  Cincinnati
Minneapolis  Seattle  San Francisco  Vancouver  Calgary  Winnipeg  Toronto
 Guelph  Ottawa  Montreal  St. John
The poll also gauged the extent to which Canadians would describe themselves as a Blue Jays
fan. A slim majority (53%) of Canadians says they are not a fan of baseball at all (although
there may be some converts in the coming month!). One in ten (12%) Canadians claim that
they’re ‘a die-hard Blue Jays fan – win or lose’. One in ten (10%) admit that ‘given the success
of the Blue Jays this year, I’m on the bandwagon’. Two in ten (21%) say they’ll ‘watch a Jays
game now and then’ but that they’re a casual fan at most. Four percent (4%) of Canadians say
they’re a fan of another baseball team, not the Blue Jays.
Postseason tickets have been hard to come by at the Rogers Centre, with demand easily
surpassing supply as tickets have been selling out in short order. Jays fans and bandwagon
riders were asked what they’d hypothetically be willing to pay per ticket to be in attendance
at the Rogers Centre for some key postseason games:

For the wildcard playoff (which is looking increasingly unlikely for the Blue Jays), fans
willing to pay would spend an average of $101 to be in attendance.

For game 5 (final game) of the Division Series, Blue Jays fans willing to pay would
spend an average of $124 to be in attendance.

For game 7 (final game) of the American League Championship Series, Blue Jays fans
willing to pay would spend an average of $168 to be in attendance.

For game 7 (final game) of the World Series, Blue Jays fans willing to pay would spend
an average of $249 to be in attendance. In fact, 15% of fans would be willing to spend
more than $400 to be at the game!
© Ipsos
-2Washington  New York  Los Angeles  Austin  Chicago  St. Louis  Cincinnati
Minneapolis  Seattle  San Francisco  Vancouver  Calgary  Winnipeg  Toronto
 Guelph  Ottawa  Montreal  St. John
What do Blue Jays Fans Look Like?
Aside from being draped in Blue and making a lot of noise, Blue Jays fans are found across
the country. However, the poll showed that some Canadians are more likely than others to be
a die-hard fan:

Those from Atlantic Canada (20%) and Ontario (19%) are most likely to call
themselves die-hard fans, followed by those in Saskatchewan and Manitoba (12%),
British Columbia (10%), Alberta (10%) and Quebec (3%).

Two in ten (17%) men in Canada are die-hard fans, while 8% of women describe
themselves this way.

The Jays transcend generation: those aged 18 to 34 (12%) are just as likely as those
aged 35 to 54 (12%) and 55+ (13%) to be a die-hard Blue Jays Fan.

Interestingly, equal proportions of NDP (16%), Liberal (15%) and Conservatives (15%)
voters are die-hard Blue Jays fans, suggesting that even though political lines are being
drawn ahead of the General Election, they have no place in the ballpark!
These are some of the findings of an Ipsos poll conducted between September 25 to 28, 2015 on behalf
of Global News. For this survey, a sample of 1,364 adults from Ipsos' Canadian online panel was
interviewed online. Weighting was then employed to balance demographics to ensure that the sample's
composition reflects that of the adult population according to Census data and to provide results
intended to approximate the sample universe. The precision of Ipsos online polls is measured using a
credibility interval. In this case, the poll is accurate to within +/ - 3.0 percentage points, 19 times out
of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the
© Ipsos
-3Washington  New York  Los Angeles  Austin  Chicago  St. Louis  Cincinnati
Minneapolis  Seattle  San Francisco  Vancouver  Calgary  Winnipeg  Toronto
 Guelph  Ottawa  Montreal  St. John
population. All sample surveys and polls may be subject to other sources of error, including, but not
limited to coverage error, and measurement error.
-30For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Public Affairs
(416) 572-4474
For full tabular results, please visit our website at www.ipsos-na.com. News Releases are
available at: http://www.ipsos-na.com/news-polls/
© Ipsos
-4Washington  New York  Los Angeles  Austin  Chicago  St. Louis  Cincinnati
Minneapolis  Seattle  San Francisco  Vancouver  Calgary  Winnipeg  Toronto
 Guelph  Ottawa  Montreal  St. John