BLACK CHAMBER OF COMMERCE OF LAKE COUNTY
SMALL BUSINESS TRAINING ACADEMY
Weekly Activities and Assignments
Week 1
Tuesday, April 8, 2014
Free Tools Business Owners Should Know About
Instructor: Billy R. Williams, PHD
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Orientation, Overview and Expectations
Introduction of Instructors
Free Tools For Your Business
○ Links to websites for business tools
○ Social Networking Sites
Week 2
Tuesday, April 15, 2014
Demographics Collection
Instructor: Yvonne Smith-Canegan, PHD
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Demographics Collection
o Consumer Behavior
o Marketing Research
o Market Segment
o Workforce Planning
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Review of Business Plan: Vision, Mission, Goals,
& Objectives, Structure of Organization
Discussion of Business Plan Topics
Building a good team
Leadership and Diversity
Hiring, training, and maintain a staff
Review of Business Plan: Marketing Overview
(Product Definition, Promotional Mix,
Competition, SWOT)
Why businesses fail and why they succeed
Review of Business Plan: Marketing Strategy &
Development, Personal Selling
Developing the marketing plan that includes
o Products/Services
o Pricing strategy
o Place/Distribution strategies
o Promotions/Advertising strategies
Review of Business Plan: Generally Accepted
Accounting Principles
Review and understanding of financial
statements
Discussion of tax forms, what and how to file
Week 3
Tuesday, April 22, 2014
Hiring & Training
Instructor: Arthur Jones, M.Ed PMP
Week 4
Tuesday, April 29, 2014
Business Organization \ Business Plan
Instructor: Sharon Allen, MBA
Week 5
Tuesday, May 6, 2014
Sales & Marketing
Instructor: Sharon Allen, MBA
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Week 6
Tuesday, May 13, 2014
Business Accounting
Instructor: Harral Allen, MBA
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Week 7
Tuesday, May 20, 2014
Profitability
Instructor: Harral Allen, MBA
Week 8
Tuesday, May 27, 2014
Growth & Development
Instructor: Arthur Jones, M.Ed PMP
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Week 9
Tuesday, June 3, 2014
Bonding and Insurance
Instructor: Nelson Tate
Discussion of Business Plan: Profitability
environment
Setting prices, considering costs, establishing the
‘right’ price in the marketplace
Review of Business Plan: Final Review
Developing growth strategies (personally and
professionally
Business Process: Checks & Balances
Review of Business Plan: Augmented
Considerations: Establishing Credibility with
property documents and certifications
● Understanding Bonding and Insurance, What’s the
difference?