MINUTES
Tuesday 17 February 2015 – 7:30am
Central Geelong Marketing Committee Meeting
100 Brougham Street, Geelong
Section A – Procedural Matters
1. Welcome / Apologies
Attendees:
Paul Whittaker (Chair)
Sandy Kelly-Burton
Mark Edmonds
Greg Aylmore
Craig Tapping
Joel Pallagothram
Kevin Robe
Kirsty Quick
Jamie Harcourt (Asst EO)
Jan Synot
Shaun Crosby
Beth King
Jodie Reyntjes (EO)
Louise Hammer (minutes)
Apologies: Kevin Robe
2. Declarations of Interests:
Nil
3. Acceptance of previous minutes
 Full Committee meeting held 16th December 2014. Moved: ME, Second: JS, all in favour.
Matters arising from previous minutes
 All matters actioned
4. Question time (Public Gallery)
 Nil
Section B – Reports
5. Finance Summary
 JR presented December & January finance summary
 Please direct any questions relating to the finance summary to JR or PW
6. Evaluations
Magic Meter Elf Evaluation
 JR presented Magic Meter Elf 2014 evaluation to Committee including recommendations
for 2015. Recommendations include: continue sponsorship engagement for elves,
increased parking meter contribution to cover 24 minutes; redesign of costume elements
as necessary due wear and tear.
Christmas in Central Geelong
 CGM’s Christmas in Central Geelong evaluation will form part of the overall Christmas
2014 evaluation report which will be presented to Council. A CGM activity specific report will
be presented to the CGM committee at the March 2015 committee meeting.
7. Trumpit – Request for Support
 Opportunity to support the launch of a new special offers app in Central Geelong in return
for promotion to CG businesses.
 Discussion by Committee on elements of the proposal which require additional information
including – impact on CGM’s smart phone app special offer feature; free offer to CG
businesses for period of time in return for promotion; new product with Geelong as launch
site. Further information would be required to address the concerns and issues before
CGM would consider supporting this or other such offers.
8. May Magic Update
 Confirmation of Renault by Rex Gorell Prestige and proof of purchase item - Rocklea
Road bar - by Darrell Lea in Malop St.
 Darrel Lea will be the weekday redemption point, with Darrell Lea staff to provide
redemption staff. CGM may offer support during busy times depending on demand.
 Prize draw – location and process discussed. 2014 saw the launch in Market Square and
major prize draw in Westfield. Craig Tapping – Westfield Centre Manager and Sandy Kelly
Burton – agreed to swap the launch and draw locations for 2015 and will advise their staff
accordingly.
 Change from daily winner with 1 in 30 chance to win major prize to 1 in 10 chance with
multiple winners per week into major draw.
 CGM staff will meet with media, prize and redemption locations to finalise details.
 Competition permit to be sought early March to finalise prize and entry mechanism details.
Action:
 JR to meet with Westfield and Market Square to discuss vehicle placement and launch/
prize draw details.
 SKB and CT to advise their marketing teams of decision regarding locations of launch and
major prize draw in 2015
 JR to meet with media partners to finalise partnerships
9. Executive Officer Report – as per meeting pack
Annual Activity Planning 2015-16
The Committee agreed to meet for an additional one hour at its March 17 meeting to
review activity plans for the 2015-16 financial year. The meeting will commence at 7.30am
and the activity planning element will commence at the conclusion of the full committee
meeting and will end no later than 10am.
Action:
LH to send meeting notification to committee members including the additional time
allocated to activity planning.
JR to provide documents for review for the activity planning session within the March
meeting pack.
Section C– Confidential Matters
Meeting to be closed to general public to discuss confidential matters of the current agenda.
10. Confidential matters
Nil
11. General Business
Beth King – Opportunity to work with new business Lombards for CGM promotions. JR
advised CGM staff have been in contact with Lombards manager and a schedule to support
this new business opportunity including social media and inclusion in newsletters and
networking events underway.
Mark Edmonds – Opportunity for free WIFI in Central Geelong should be expanded.
Availability of free WIFI on recent trip to New Zealand demonstrated benefits of this. JR
advised CGM currently working with place management unit on interface for upgraded free
WIFI in Central Geelong and further information will be provided to the Committee when
available.
Meeting closed – 8:43am
Next Meeting scheduled for Tuesday 17th March 2015
7:30am - CGM Offices, 100 Brougham Street, Geelong
Action List – February 2015
Action
Include Activities Planning in March
meeting
Send meeting notification to committee
members including the additional time
allocated to activity planning.
Provide documents for review for the
activity planning session within the March
meeting pack.
Meet with Westfield and Market Square to
discuss vehicle placement and launch/
prize draw details.
Advise their marketing teams of decision
regarding locations of launch and major
prize draw in 2015
Meet with media partners to finalise
partnerships
Who by
Date by
JR
17/03/2015
LH
10/02/2015
JR
11/02/2015
JR
17/03/2015
SKB & CT
17/03/2015
JR
17/03/2015
Complete