Fundraising Made Easy!
Quick wins and easy solutions
Securing free resources
Effective use of grants
Howard Rose
Director of Funding & Publicity
Central Schools Trust
Copyright Howard Rose 2017
Copyright Howard Rose
Quick wins and easy solutions
Passive income streams get paid for doing what you're already doing
 Are you getting your FREE MONEY?
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Easyfundraising
Utility Warehouse
Coversure
Borrowclub
Tip - Look for companies that spend a lot of money on advertising, they
should be more open to promotions and working with a partner
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Securing free resources
Getting goods, services and manpower donated
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Search online for CSR
What goods or services do you need
Fundmatching
Know your local area
Tip – look in local papers or magazines for companies advertising or
expanding
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Securing free resources
Get goods, services and manpower donated
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Local sports grounds or clubs
Theatres
Places of interest
Specialist manufacturer
Hotels
 Tip - Utilise your Newsletter or Website to tell your good news stories
and showcase your supporters
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F1 case study
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Most businesses can support school
curriculum - this is not extra work!
 Donations could be tax deductible, so potentially it
won’t cost anything
 Most big companies have a CSR policy
 The positive publicity can be worth thousands
 Lastly it can be hugely enjoyable and rewarding for all
parties involved
 Tip – Join your local Chamber of Commerce, they will know what
companies want to work with schools
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Existing CSR supporters
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Severn Trent
Lloyds
Tesco
BCFC
Your local Mayor/MP
Coventry Blaze
Turkish Airlines
Holiday Inn
Midshire’s
FLR Flooring
Four Ashes Golf
Virgin Trains
 This list is just a small sample
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Jaguar Landrover
Natwest
Wasps
Frankie & Bennys
E-on
Virgin Trains
PM Group
Solihull College
Signarama
CMA Video
Prodrive
PM Group
RBS
John Lewis
CCFC
Birmingham Airport
Tysley Loco Works
Arup
Hogarth’s Hotel
Marriott Hotels
Wow Signals
Acclaimed
Monarch Airlines
FLR Flooring
Effective use of grants
Do you actively seek out government or lottery funding?
 The Top Four
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CIF
Awards for All
The Big Lottery Fund
Sport England
 Tip – Google Government funding for schools, it really is that simple!
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Effective use of grants
Finding grant monies
Funding-grants.com
Funding Central
FundEd database
Airport Trust
Idoxgroup.com
Foyle Foundation
Sainsbury’s
Evison Trust
Tip - Do your research before applying. Subscribe to a professional
fundraising magazine like FundEd, it will be the best £90 you ever spend!
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Effective use of grants
‘Piggyback’ and bring in revenue
 Will your Grant cover your need?
 Does the maximum we can apply cover our need
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Salix
PTA
Other Charities
Your existing Partners
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Crowdfunding
Parent Donations
Local Businesses
Second Grant
Effective use of grants
 Prices Change
 When monies come through, is your quote still the
best
 Negotiate on fees
 Could one of your partners help
 Tip – Remember most funders do not want money back so every £1 you
save is an extra £1 you can spend!
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Plan for success
Expose yourself to the risk of gaining sponsorship & support
 Keep an open mind.
 Some people have never thought about Sponsorship or supporting
a school, talk about it openly, make it sound fun and exciting,
believe passionately in your cause.
 Know what it is you want.
 If you get an offer of sponsorship or support be prepared, describe
your needs rather than having to make them up on the spot and
give examples of what impact their support will have.
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Plan for success
Expose yourself to the risk of gaining sponsorship & support
 Try and match a business to a need
 Sounds obvious but so many people concentrate on the numbers. Try to
match a need or project to that business, research them and see if there is
anything on their website, ask if they are involved with anything else. Try
using ‘TED’.
 Have a variety of different opportunities to offer – it’s harder to say no
 Have a number of projects in mind from say £500 to £25,000, if they are
interested you want them to say yes. If you only have one option and the
figures don’t fit it will be a No!
Copyright Howard Rose
Plan for success
Expose yourself to the risk of gaining sponsorship & support
 Not everyone says yes, but then again not everyone says no!
 A no can simply be a not now, remember it’s a numbers game. Be polite
ask to stay in touch and move on to the next
 Sponsorship can come in many forms, not just money. Time and
expertise can cost thousands
 Free educational trips or visits into school by a business can be of huge
value and have a big impact on pupils
Copyright Howard Rose
Plan for success
Expose yourself to the risk of gaining sponsorship & support
 Start small and build
 If you get a Sponsor, build a relationship, tell them this is what you want,
if you take the money and just say thank you it’s very difficult to go back
in 12months.
 W.I.F.M works both ways, try to identify what a business wants before
you ask for what you want
 ‘What’s in it for Me?’ tell any potential sponsor what you can do for them
first, publicity, feature in Newsletter, leaflets in bookbags, Fairs etc. Sell
yourself, try to use FAB!
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