PRE-DAY
Time
14:00
14:00
Session
Advanced Techniques to Better Address Client Impact & Convert More Business
Advanced Techniques to Better Address Client Impact & Convert More Business
Speaker (LinkedIn Profile)
Brent Hodgins
Jerry May
Twitter Handle
Speaker (LinkedIn Profile)
Brent Hodgins
Anthony Martinez
Steve Jett
Stephanie Retcho
Amy Bernstein
Bob Bejan
Twitter Handle
Role
Managing Partner
Client Services Director
Organization
Mirren Sales Training
Mirren Sales Training
Twitter Handle
@MirrenBizDev
Organization
Mirren Sales Training
Coca-Cola
Lexus/Toyota
KAYAK.com
Harvard Business Review
Microsoft
Twitter Handle
@MirrenBizDev
@cocacolaco
@lexus
@kayak
@harvardbiz
@microsoft
PILLAR ONE: SELL MORE TO CLIENTS
Time
8:30
10:00
10:00
10:00
10:00
11:15
Session
The Three Client Trends Defining Media Selection: Make or Break Your Next 18 Months
Harvard Business Review Client Panel: The Business Opportunities for Media Ad Sales
Harvard Business Review Client Panel: The Business Opportunities for Media Ad Sales
Harvard Business Review Client Panel: The Business Opportunities for Media Ad Sales
Harvard Business Review Client Panel: The Business Opportunities for Media Ad Sales
Working Around the Agency: Securing More Business Directly from the Client
Role
Managing Partner
@amartinez08
Communications Planning & Content Marketing Strategist
National Marketing
@ZoofRetcho
Senior Vice President, Marketing
@asbernstein2185 Editor
General Manager for Global Communications Strategy
PILLAR TWO: SELL MORE TO AGENCIES
Time
13:15
14:30
14:30
14:30
14:30
14:30
14:30
15:45
15:45
15:45
15:45
15:45
16:45
16:45
16:45
16:45
Session
Getting More Business From Your Accounts: Using Insights to Open Doors
Create More Effective Written Proposals
Panel Discussion: Getting On Our Radar, Getting In the Door
Panel Discussion: Getting On Our Radar, Getting In the Door
Panel Discussion: Getting On Our Radar, Getting In the Door
Panel Discussion: Getting On Our Radar, Getting In the Door
Panel Discussion: Getting On Our Radar, Getting In the Door
Panel Discussion: What Our Clients Want from Media Ad Sales
Panel Discussion: What Our Clients Want from Media Ad Sales
Panel Discussion: What Our Clients Want from Media Ad Sales
Panel Discussion: What Our Clients Want from Media Ad Sales
Panel Discussion: What Our Clients Want from Media Ad Sales
The Live Pitch Competition: Ad Sales Teams Pitch the Media Agencies
The Live Pitch Competition: Ad Sales Teams Pitch the Media Agencies
The Live Pitch Competition: Ad Sales Teams Pitch the Media Agencies
The Live Pitch Competition: Ad Sales Teams Pitch the Media Agencies
Speaker (LinkedIn Profile)
Brent Hodgins
Lisa Colantuono
Sean Tate
Greg James
Aniko Keresztes
Brad Bernard
Tim Scholler
Joe Maglio
Seth Kelly
Justin Claassen
Molly Sugarman
James Reynolds
Jonathan Vu
Daniel Jeydel
Ali Plonchak
Nelson Pinero
Twitter Handle
Speaker (LinkedIn Profile)
Erik Geisler
Arben Perkolaj
Geoffrey Colon
Patrick McKenna
Eric Alt
Tamara Nolte
Kate James
Baba Shetty
Bill Kelly
Mitchell Caplan
Adam Gaynor
Bob Bejan
Twitter Handle
Speaker (LinkedIn Profile)
Steve Sobel
Jerry May
Dave Currie
Brent Hodgins
Twitter Handle
@AARLisa
@sethkelly
@jpcloud
@mosugs
@jonathanvu
Role
Managing Partner
Co-president
Planning Director
Chief Strategy and Development Officer
Director
Vice President, Digital Strategy and Innovation
Managing Director, Communications Planning
Managing Director, Communications Planning
Creative Director, Native Content
Group Account Director
Vice President, Managing Director at Treehouse
Partner, Senior Digital Director, Performance Marketing
Executive Director of Strategy
Associate Director
Managing Director, Digital Strategy & Integration
Senior Digital Director, Partner
Organization
Mirren Sales Training
AAR Partners
Omnicom Media Group
Havas Media
Starcom
Harmelin Media
Mindshare
Havas Media
IPG Mediabrands / Society
MediaCom
Horizon Media
MEC
IPG Mediabrands / Society
Neo@Ogilvy
Crossmedia
GroupM
Twitter Handle
@MirrenBizDev
@aarpartners
@omnicom
@havasgroup
@starcom_usa
@harmelinmedia
@mindshare
@havasgroup
@ipgmediabrands
@mediacomUS
@horizonmediainc
@mec
@ipgmediabrands
@neo_ogilvy
@crossmediany
@groupmworldwide
Role
Director, US Agency Team
Media & Entertainment
Senior Product Marketing Manager, Emerging Media
CEO
Editor
Performer/Instructor
Performer/Instructor
CEO
Business Development Director, Professional Services Americas Region
Global Chief Marketing Officer
Vice President, Media Sales and Analytics
General Manager for Global Communications Strategy
Organization
Facebook
Twitter
Microsoft
Strike Social
Fast Company
The Second City
The Second City
Invisible Science
The Economist Group
IBT Media
DISH Media Sales
Microsoft
Twitter Handle
@facebook
@twitter
@microsoft
@strikesocial
@fastcompany
@secondcityworks
@secondcityworks
@invscience
@econamericas
@ibtmedia
@dishmediasales
@microsoft
Role
Global Lead and Director of Media Industry Solutions
Client Services Director
President
Managing Partner
Organization
Salesforce
Mirren Sales Training
Winmo
Mirren Sales Training
Twitter Handle
@salesforce
PILLAR THREE: MEDIA INNOVATION
Time
8:30
8:30
8:30
8:30
8:30
10:00
10:00
11:15
11:15
11:15
11:15
11:15
Session
Innovation in Advertising: A Discussion with Tech Innovators
Innovation in Advertising: A Discussion with Tech Innovators
Innovation in Advertising: A Discussion with Tech Innovators
Innovation in Advertising: A Discussion with Tech Innovators
Innovation in Advertising: A Discussion with Tech Innovators
Unleashing Your Sales Potential Through Improvisation
Unleashing Your Sales Potential Through Improvisation
Selling the Next Generation of Media
Media Ad Sales Panel: The Trends Ahead
Media Ad Sales Panel: The Trends Ahead
Media Ad Sales Panel: The Trends Ahead
Media Ad Sales Panel: The Trends Ahead
@djgeoffe
@vpatmck
@eric_alt
@babashetty
@mcaplanNY
@asgaynor01
PILLAR FOUR: SELLING TOOLS
Time
13:15
13:15
14:30
15:30
Session
Salesforce: An In-depth Look at Mastering this Key Sales Tool
Your Brainstorming Tool Kit: Bigger Pitch Ideas On Tight Timelines
Media Ad Sales: The New Selling Tools
Mastering Media Ad Sales: The Three Conversion Mechanisms You Must Now Master
@NewBizDingo
@winmo
@MirrenBizDev