2017
April 16 – 20
Spring Market
Oct. 14 – 18
Fall Market
Directory Listing Form for Market Publications (form 1) ....................... Feb. 10 ................... July 21
Preview Product Photo Editorial (form 2) ................................................ Feb. 3 ..................... July 7
Preview Advertising (form 2) .................................................................... Feb. 3 ..................... July 7
Market Resource Guide Advertising (form 3).......................................... Feb. 17.................... Aug. 18
Market Resource Guide Logo / Product Focus (form 3).......................... Feb. 17.................... Aug. 18
Pocket Guide Advertising (form 3)............................................................ March 17................ Sept. 8
Media Kit
Craft Associates
Market Dates Forms / Deadlines
Separate forms for Spring and
Fall Markets (forms 1, 2 and 3)
and production specifications
(pages 1 and 2) are included for
all Market publications in the
media kit package.
Additional forms are available at
imchighpointmarket.com. Under
Exhibitors, select Sponsorship
& Advertising then click on
Download a Media Kit. You may
also request additional forms
from your Account Executive.
2017
April 22 – 26, 2017
Spring Market Deadlines:
Preview Product Photos: 2/3
Preview Ads: 2/3
MRG Directory Listing/Ads/
Product Focus/Logos: 2/17
Pocktet Guide Ads: 3/17
Fall Market Dates:
October 14 – 18, 2017
Fall Market Deadlines:
Think about it: over 45,000 buyers, thousands
of interior designers and media professionals
from around the globe — it’s the most serious
concentration of buying power in the industry.
While the industry has become global and difficult
to reach through other means, High Point Market
publications remain the most efficient, costeffective advertising solution.
The Entire Market In Your Hands
• Comprehensive exhibitor listings
The official Market Resource Guide connects
motivated buyers and sellers quickly and efficiently.
• Product Focus offers a glimpse of what
you’ll see at Market
The MRG is one of the most-used publications,
and one that provides long-lasting value to
advertisers, serving as a comprehensive product
buyers’ guide long after Market is over.
• Premier distribution
• Comprehensive floor plans
• Complete schedule of educational
and social events
• Key Market information, New & Noteworthy
and Trends editorial
Your customers are there.
Make sure you are.
No other vehicles are as effective at reaching
these key influentials. Before, during and after
Market, the people you most want to reach are
reaching for the Previews, the Market Resource
Guide and the Pocket Guide. Make sure you’re
seen. And enjoy the same proven, consistent
results achieved by hundreds of successful
exhibitors, Market after Market.
This Large, Influential and
Global Audience Gathers in Just
One Place — in the Pages of the
High Point Market Publications.
THE HIGH POINT MARKET PREVIEWS
THE POCKET GUIDE
Tell The World About Your Products
Pocket Guide: Goes Where Buyers Go
The Previews showcase your products and company
message. With over 25,000 copies mailed six weeks
before Market to top buyers, retailers and designers,
the Previews are a proven medium to generate
awareness and drive traffic to your showroom. Buyers
use the Previews to see what’s new, what’s hot and
plan their showroom visits during Market.
Your message reaches this key audience prior to
Market giving you the best platform to be in front
of buyers as they plan their Market.
The Previews offer you tremendous value with the
largest mailing to registered buyers in the industry.
No other magazine offers this reach.
Show off new introductions, enticing buyers to
visit your showroom.
The official Pocket Guide is a highly popular and
easy-to-use tool in a pocket-sized format. Buyers
keep the Pocket Guide handy and use it to navigate
the show. Key components of the
Pocket Guide include:
• Alphabetical listings of exhibitors
• Educational and social events
The Previews deliver for advertisers before, during and after Market.
• Premier distribution
PUBLICATION CONTACTS
Renae Brown, Director of Advertising & Strategy ............. 336.888.3759 .............. [email protected]
❶
Vanessa Gentile, Sr. Account Executive ........................... 336.821.1528 ............... [email protected]
Bill Utley, Account Executive ............................................336.888.3782 .............. [email protected]
❷
Trey Shalley, Account Executive ....................................... 336.822.0433 .............. [email protected]
Diane Rice, Account Executive .........................................336.888.3703 .............. [email protected]
Ansley Spencer, Production Manager................................ 336.888.3751............... [email protected]
Mary Dusek, Advertising Production Specialist.................. 336.888.3746............... [email protected]
❶ Useful Market Information, New & Noteworthy and
Trends editorial, and a full listing of exhibitors and lines
❷ Full- or Half-Page ad sizes
➌ Product Photo Sections — including your own product
photography and content
➌
The High Point Market Preview e-editions
are on highpointmarket.org and
imchighpointmarket.com for exposure
before, during and after each Market.
Pam B. Williams, Advertising Production Specialist............ 336.821.1522................ [email protected]
2017
Marilyn Fowells, Administrative Assistant........................... 336.888.3735............... [email protected]
CONTACT YOUR
ACCOUNT EXECUTIVE
TO RESERVE YOUR
SPACE TODAY!
— Carrie Winkler, Pheromone, Studio Manager
Preview Product Photos: 7/7
Preview Ads: 7/7
MRG Directory Listing/Ads/
Product Focus/Logos: 8/18
Pocktet Guide Ads: 9/8
The High Point Market is the
largest home furnishings industry
trade show in the world. Serious
retail home furnishings buyers,
interior designers and media from
all points of the globe visit and
monitor the Market for one simple
reason: it’s the center of the home
furnishings universe.
THE MARKET RESOURCE GUIDE (MRG)
We are absolutely committed to advertising in your publications because we always have such positive
response. Every Market we have new buyers come to our showroom saying ‘I saw your ad in the Previews
and had to come and see your product.’ These are buyers not familiar with our brand until they see our ad
for the first time. In a Market this size you have to grab the buyer’s attention if you want them to search
you out and there is no better way than having a visual image of your product in the Previews.”
Spring Market Dates:
CLAIM YOUR SHARE OF
BILLIONS IN BUYING POWER
2017
Media Kit
Find us everywhere at
www.highpointmarket.org
#hpmkt
Currey & Company
THE HIGH POINT MARKET PUBLICATIONS
Directory Listing Form:
Fall 2017
The High Point Market Previews | Market Resource Guide | Pocket Guide
Listing Deadline: July 21, 2017
Please complete the following information for your listing. Please return this form by
FAX to 336.888.3744 or scan and email directly to your Account Executive. If you have any
questions, please contact your Account Executive.
Company Name: _____________________________________________________________________________________________________________
Showroom Address: _________________________________________________________________________________________________________
Single Line Product Description, 40 characters or less, including spaces (Example: Casegoods, All Styles; Decorative Accessories)
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
Corporate Address: __________________________________________________________________________________________________________
City: ________________________________________________ State: ______ Zip: _______________ Country: _____________________________
Corporate Phone: _ ____________________________________________ Corporate F ax: _______________________________________________
Corporate Toll-Free Phone: _ ____________________________________ High Point Phone:_____________________________________________
Corporate E-mail: _ _____________________________________________ Website: ____________________________________________________
Marketing Contact & E-mail: __________________________________________________________________________________________________
Corporate Management to be listed in the Market Resource Guide (Limited to 4 names)
Name: _______________________________________________________________ Title: ___________________________________________________
Name: _______________________________________________________________ Title: ___________________________________________________
Name: _______________________________________________________________ Title: ___________________________________________________
Name: _______________________________________________________________ Title: ___________________________________________________
Submitted by: ______________________________________________________________________________ Date: ____________________________
Make your company stand out. Add a logo to your MRG Directory listing.
See Form 3 for details.
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
form 1.
Fall 2017
THE HIGH POINT MARKET PUBLICATIONS
Preview Confirmation Form
form 2.
Please complete the following information:
Advertiser Name: ______________________________________________________________ Showroom Location: _______________________
Billing Information: _____ Agency
_____ Advertiser
Authorized Contact Name: ___________________________________________________ Title: _________________________________________
Billing Address: _________________________________________________________ City: __________________ State: ______ Zip: __________
Phone: _____________________ Fax: ____________________ E-mail: ___________________________ Website: __________________________
Preview Product Photo Editorial
Deadline: July 7, 2017
______ Color, $395 each
Categories for the Furniture and Accessory Previews are shown below. When uploading your files you will be prompted to select
one category per product photo. Only two product photo are allowed per category. Once your image is uploaded you will be
asked to provide the product description (30 words or less.)
Furniture Preview Categories
Accessory Preview Categories
Antiques / Reproductions
Made in America
Accent Furniture
Rugs & Softgoods
Contemporary
Outdoor / Casual
Decorative Accessories
Wall Décor
Furniture-General
Rugs & Textiles
Lamp & Lighting
Juvenile
Upholstered Furniture
Deadline: July 7, 2017
Preview Advertising
Full Page
____ $3,295
Repeat my ad from:
Full Page Special Position
____ $3,495
____ Spring 2017
2-Page Spread
____ $5,295
____ Fall 2016
____ Furniture Preview ____ MRG
The Designer Preview
____ Accessory Preview ____ Pocket Guide
is a publication focusing
exclusively on information
important to interior designers.
The magazine is mailed
together with the Furniture &
Accessory Previews to buyers
attending High Point Market.
Contact your Account Executive for special placement, spread ad, and package pricing and discounts.
All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates.
Materials submitted will be discarded after one year.
Total Cost $_______________________________
Signature: ________________________________________________________________________________________ Date: ___________________
(I agree to Standard Terms & Conditions)
Terms & Conditions:
Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts.
Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be
charged for materials received after the materials deadline. Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in
no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with
the error for the particular listing or advertising in which the omission or error occurred, whichever is less.
High Point Market Publications Contacts:
Renae Brown, Director of Advertising & Strategy ...................... 336.888.3759 ................ [email protected]
Vanessa Gentile, Sr. Account Executive ...................................... 336.821.1528 ................ [email protected]
Bill Utley, Account Executive ....................................................... 336.888.3782 ............... [email protected]
Trey Shalley, Account Executive .................................................. 336.822.0433 ................ [email protected]
Diane Rice, Account Executive ..................................................... 336.888.3703 ................ [email protected]
Ansley Spencer, Production Manager.......................................... 336.888.3751................. [email protected]
Mary Dusek, Advertising Production Specialist........................... 336.888.3746................. [email protected]
Pam B. Williams, Advertising Production Specialist.................... 336.821.1522................. [email protected]
Marilyn Fowells, Administrative Assistant................................... 336.888.3735................. [email protected]
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
• Advertising opportunities
available to pre-qualified
“Designer-Friendly” mediumhigh to high-end exhibitors.
• First time advertisers receive
an additional FREE editorial
written by our editors.
• After initial participation,
advertisers will receive a
discount on second page.
• Manufacturers that qualify
and currently advertise in
other High Point Market official
publications will receive
additional discounts.
Contact your Account Executive
for additional information.
THE HIGH POINT MARKET PUBLICATIONS
Fall 2017
MRG/Pocket Guide Confirmation Form form 3.
Please complete the following information:
Advertiser Name: ______________________________________________________________ Showroom Location: _______________________
Billing Information: _____ Agency
_____ Advertiser
Authorized Contact Name: ___________________________________________________ Title: _________________________________________
Billing Address: _________________________________________________________ City: __________________ State: ______ Zip: __________
Phone: _____________________ Fax: ____________________ E-mail: ___________________________ Website: __________________________
Market Resource Guide (MRG)
Advertising Deadline: August 18, 2017
Full Page
____ $3,295
Repeat my ad from:
2-Page Spread
____ $5,295
____ Spring 2017
____ Fall 2016
____ Furniture Preview ____ MRG
____ Accessory Preview
____ Pocket Guide
Logo with Listing (Color) ____ $395
Product Focus
____ $395
The Pocket Guide
Full Page
____ $3,695
NOTE: Limited advertising space available. Contact your
Account Executive to make sure space is available.
Frequency discounts apply.
Advertising Deadline: September 8, 2017
Repeat my ad from:
____ Spring 2017
____ Fall 2016
____ Furniture Preview ____ MRG
____ Accessory Preview
____ Pocket Guide
Contact your Account Executive for special placement, spread ad, and package pricing and discounts.
All advertising is subject to HPMA and IMC approval. No cash discounts. No cancellations accepted after closing dates.
Materials submitted will be discarded after one year.
Total Cost $_______________________________
Signature: ________________________________________________________________________________________ Date: ___________________
(I agree to Standard Terms & Conditions)
Terms & Conditions:
Signing this agreement indicates a firm space commitment in accordance with the corresponding rate card. This agreement may be executed in counterparts.
Cancellations are nonrefundable. All rates are net. Payment by credit card is available. No agency or cash discounts are offered or permitted. A $500 late fee will be
charged for materials received after the materials deadline. Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in
no event exceed the amount of charges for this agreement; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with
the error for the particular listing or advertising in which the omission or error occurred, whichever is less.
High Point Market Publications Contacts:
Renae Brown, Director of Advertising & Strategy ..................... 336.888.3759 ............... [email protected]
Vanessa Gentile, Sr. Account Executive ...................................... 336.821.1528 ................ [email protected]
Bill Utley, Account Executive ....................................................... 336.888.3782 ............... [email protected]
Trey Shalley, Account Executive ................................................. 336.822.0433 ............... [email protected]
Diane Rice, Account Executive .................................................... 336.888.3703 ............... [email protected]
Ansley Spencer, Production Manager.......................................... 336.888.3751................. [email protected]
Mary Dusek, Advertising Production Specialist........................... 336.888.3746................. [email protected]
Pam B. Williams, Advertising Production Specialist.................... 336.821.1522................. [email protected]
Marilyn Fowells, Administrative Assistant................................... 336.888.3735................. [email protected]
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
THE HIGH POINT MARKET PUBLICATIONS
Digital Production Specifications:
The High Point Market Previews | Market Resource Guide | Pocket Guide
page 1.
Document setup for Ads
Preview Product Photo Submissions
• Set the document page size to the actual trim size of
the ad with bleeds extending 1/8” (.125”) beyond the trim
on all sides.
• Photos must be 300 dpi and a minimum of 5” high
or wide as separate .tif, .jpg or .pdf files. Type your
30 word (or less) description into the box provided.
• All colors must be CMYK (except black text); no PMS/
Pantone colors. No embedded profiles or ICC tagged
images should be included.
• NO text and/or logos are allowed inside photos.
• Text 12 points or smaller should be black only.
• Reversed text must be a minimum of 10 points.
• Logos must be 600 dpi at actual size and a
maximum of 2.5625” wide or 0.6875” high, submitted
as a .tif, .jpg or .pdf file.
• All images must be 300 dpi at actual size. Line art
and rasterized type must be at least 600 dpi.
Submitting digital files
Materials required for Ads
• PDF/X-1a files are required. NO other file formats
will be accepted.
• Fonts must be outlined or embedded.
• Include crop marks with .125” offset selected
and .125” bleed on all sides.
• Output Settings: select “convert to destination” selecting
the destination as “Generic CMYK Profile” when exporting
options are available.
• Only one ad/page per PDF document. Submit spreads
as two single-page files, including bleed on all sides on
each page, and indicating right-hand page [RHP] and
left-hand page [LHP] in the name of the file.
Important notes
• Please follow the print specifications and double check
spelling and showroom location for accuracy.
If a replacement file is required, you may incur
additional charges.
MRG Logo Submissions
• Go to www.imchighpointmarket.com. Under Exhibitors
select Sponsorship & Advertising and then click on upload
a file to submit your file. Please follow the print
specifications and double check spelling and showroom
location for accuracy. If a replacement file is required,
you may incur additional charges.
Failure to follow these guidelines may require additional time and
cost and/or sacrifice reproduction predictability.
The publisher is not responsible for the final reproduction quality
of provided materials that do not meet the specifications of the
publication. Although every effort is made to preserve advertising
materials in their original condition, publisher is not responsible
for lost or damaged advertising materials after publication.
Examples are from Adobe InDesign pdf export dialog box.
• IMC uses Virtual Proofing technology for all print
publications. Proofs are no longer required but if you opt
to send one, provide a SWOP approved proof. No
other types of proofs accepted. Mail to: HPM Production
Manager, 209 South Main St., High Point, NC 27260
• All advertising is subject to HPMA and IMC approval.
Design Services:
• All signed agreements are firm.
Cancellations are nonrefundable.
Our in-house advertising agency can help you with your
production needs. Costs vary depending on the complexity,
size and materials provided. Costs will be billed with your
ad insertion invoice. Contact Ansley Spencer, Production
Manager, with any questions: 336.888.3751,
[email protected]
• Additional charges will apply for any necessary
alterations to files.
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260
THE HIGH POINT MARKET PUBLICATIONS
Digital Production Specifications:
page 2.
Ad Sizes: The High Point Market Previews
Preview Product Photo
Submissions
Upload your photo and 30 word (or less)
description at www.imchighpointmarket.com.
Under Exhibitors, select Sponsorship &
Advertising and click on upload a file.
Photos must be 300 dpi and a minimum
of 5” high or wide as a tif, jpg or pdf file.
Type your text into the box provided.
Only two product photos per category
are accepted.
No text and/or logos are
allowed inside photos.
Full Page
Non-Bleed
Full Page
Bleed
Half Page
7” x 10”
Trim:
8-1/4” x 10-7/8”
Bleed:
8-1/2” x 11-1/8”
Safety/Content:
7-1/4” x 9-7/8”
Non-Bleed Only:
7” x 5”
Ad Sizes: The Market Resource Guide (MRG)
MRG Logo and
Product Focus Submissions
Upload your .pdf, .tif, or .jpg
format logo or photo file at
www.imchighpointmarket.com. Under
Exhibitors, select Sponsorship &
Advertising and click on upload a file.
Full Page Spread
Submit spread ads as individual
single page files, including bleed
through center on each, and
indicating right-hand page [RHP] and
left-hand page [LHP] in the name of
the file.
Ad Sizes: The Pocket Guide
Full Page
Non-Bleed
Full Page
Non-Bleed
5-3/8” x 7-3/8”
4” x 7-7/8”
Logos must be 600 dpi at actual size and a
maximun of 2.5625” wide or 0.6875” high.
Photos must be 300 dpi, a minimum
of 5” high or wide as a tif, jpg or pdf file.
No text and/or logos are allowed
inside photos.
Full Page
Bleed
Trim:
6-1/4” x 8-1/4”
Bleed:
6-1/2” x 8-1/2”
Safety/Content:
5-1/4” x 7-1/4”
Full Page Spread
Submit spread ads as individual
single page files, including bleed
through center on each, and
indicating right-hand page [RHP]
and left-hand page [LHP] in the
name of the file.
Full Page
Bleed
Trim:
4-1/2” x 8-1/2”
Bleed:
4-3/4” x 8-3/4”
Safety/Content:
3-3/4” x 7-3/4”
Full Page Spread
Submit spread ads as
individual single page files,
including bleed through
center on each, and
indicating right-hand page
[RHP] and left-hand page
[LHP] in the name of the file.
www.imchighpointmarket.com | FAX: 336.888.3744 | Phone: 336.888.3700 | IHFC, 209 S. Main St., High Point, NC 27260