Mobile: (703) 732 4238
Home: (972) 746 2003
Srinivasa Kolli
[email protected]
http://www.srinikolli.com
Summary
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Dynamic and Creative Web and Mobile Designer with over 15 years of extensive experience with large
corporate clients like American Airlines, Verizon, General Electric, Intel Corporations, USAA and
Volkswagen.
Extensive knowledge in User Experience Design, User Interaction Design, Information Architecture,
website layouts, color theory, typography, responsive design, website schematics, wire-framing, and
rapid prototyping using HTML5, CSS3, Axure, Photoshop etc.
Expert in Web Authoring, Image Editing, User Personas, Interaction design, User stories/scenarios, task
flows, Style guide and Pattern library.
Mobile UI development for devices such as iPhone, iPad, Android, BlackBerry and Windows phone.
Experience in design and development services to Intranet and Internet web sites for
Telecommunication, Manufacturing, Corporate, Automobile, Marketing and Financial Industries.
Knowledge of Accessibility and usability.
Productive and Effective leadership skills and ready to accept project ownership responsibility.
Effective communication skills with users, clients, and multidisciplinary teams.
Able to adapt skillsets depending on the role in Agile, Waterfall or mixed environments.
Skills
Operating System
Visual Design
IDE
Scripts
Content Management
Browsers
Mobile devices
Windows 7, MAC OS-X
Photoshop CC 2015, Axure, XMind
Dreamweaver CC, UltraEdit, Eclipse, MS Expression Web
HTML4/5, CSS 2/3, JQuery, JavaScript, Freemarker
Liferay 6, Visual SourceSafe, GIT Hub, Team Site 5.5
All versions of IE, Firefox, Safari, Google Chrome web and mobile browsers
IOS, Android, Blackberry, Windows
Education
B. S. in Mechanical Engineering from Karnataka University, Dharwad-India.
Experience
RMG Networks Inc, Dallas, TX
American Airlines, Fort Worth, TX
Reflect systems Inc. Dallas, TX
USAA, San Antonio, TX
Verizon Communications, Irving, TX
USAA, San Antonio, TX
Volkswagen of America/ Proxicom, Inc. Reston, VA
General Electric Company (Corporate), Shelton, CT
Maritime Exchange, Philadelphia, PA
Intel Corporation, Rio Rancho, NM
09/13 to present
06/12 to 09/13
07/11 to 05/12
09/09 to 07/11
04/08 to 09/09
05/07 to 03/08
11/04 to 04/07
04/02 to 11/04
03/01 to 03/02
02/00 to 02/01
RMG Networks Inc.
Joined RMG Networks to provide UX/UI services to core engineering team to plan for upcoming cloud based
digital solution along with supporting existing web, desktop and mobile applications.
Role: Sr. UI Developer / UX Lead
Duration: September’13 to present
Responsibilities:
 Planning for future cloud based solutions and summarizing the requirements
 Drafting the requirements on flow chart and mind map to visualize the initial draft.
 Providing Wireframes and reviewing with stakeholders (product owner and project manager)
 Developing graphics, flat comps, and color pallets and rapid prototyping HTML/CSS templates.
 Creating and managing initial Digital Signage templates.
 Researching web based solutions for the Digital signage.
 Documenting user flow and conducting usability evaluations.
 Managing onsite and offshore UI developers by distributing tasks along with deadlines.
 Creating web brand guidelines and patterns library.
Environment: Dreamweaver, Photoshop, HTML4/5, CSS 2/3, JQuery, Eclipse, MAC OSX, Windows 7, Axure,
XMind, LifeRay 6 GA5
American Airlines
Started working for American Airlines as Sr. Front End Developer in June 2012 as a part of AA.com User
Experience team. Started to work directly on JSP Environment and taking care of UI development task for
different teams within AA.Com. Also supported team with User Experience trends and standards.
Communicating with global leads to fill in the gaps. Recent projects included redesigning “Web Boarding Pass ”
and “News and Offers”.
Role: Sr. UI Developer
Duration: June’12 to September’13
Responsibilities:
 Attending daily standup and iteration/scrum meetings to collect UI development work required.
 Editing new or existing JSP pages with for new content and functionality needed with HTML/CSS and
JavaScript changes.
 Removing legacy code and replacing with XHTML standards.
 Testing application on different browsers for MAC and PC.
 Sending requests to Design team for new images and publishing team to deploy on centralized
location.
 Working with developers to fix UI issues open while developing the backend code.
 Following new brand guidelines and implementing on new or redesigned page.
 Communicating with Global UX leads about the industry standards and setting up design patterns.
 Managing work balance and tracking in agile environment using Rally Application
Environment: Adobe Creative Suite 6 (Dreamweaver, Photoshop, Illustrator), HTML4/5, CSS 2/3, SCSS,
AccuRev 5.3, Eclipse Helios, VM Ware with Windows 7, MAC OSX Lion (10.7.4)
Reflect Systems Inc.
Started working for Reflect systems as UX Designer contract and joined as full time employee to serve the
position of Sr. User Experience Architect. Was involved as Product leader for online news and Social media
aggregator. Currently leading a team to develop a low cost digital signage solution with web interface.
Role: Sr. User Experience Architect and Product Leader
Duration: July’11 to May’12
Responsibilities:
 Gathering requirements from sponsors.
 Suggesting high-level solution for business needs.
 Building the product development team including developers, testers and support.
 Developing User interfaces using Mockups and HTML/CSS/SCSS/JS templates.
 Managing periodical targets and leading team to successful completion of milestones defined.
 Providing solutions for developers regarding User Experience and usability issues.
 Developing Mobile compatible Style Sheets and HTML5 templates.
 Reviewing test cases developed by QA team.
 Testing application segments for functionality and usability.
 Coordinating between management and development team for any changes in the path.
 Delivering the product and reviewing the product acceptance by users.
 Search Engine Optimization code inclusions.
 Following the web trends and tracking user flow demographically using Google Analytics.
 Creating and Managing Ads served by AdSense on the site.
 Suggesting UX solutions for other project within the organization.
Environment: Adobe Creative Suite 5.5 (Dreamweaver, Photoshop, Illustrator), HTML4/5, CSS 2/3, SCSS,
Mobile Devices emulators, Mockingbird, Pivotal Tracker, Google Analytics, AdSense
United Services Automobile Association (USAA)
Re-joined USAA as Mobile UI designer in Sept 2009 and was assigned to create and support user interfaces for
web view of the mobile pages on different devices.
Role: Mobile UI Designer
Duration: Sept’09 to July’11
Responsibilities:
 Gathering requirements for mobile projects and planning for future development.
 Creating Photoshop templates to review with management and team.
 Preparing prototype screens for usability test by end users.
 Creating HTML template to be used by developers.
 Creating required CSS for different devices.
 Creating necessary optimized images or icons for mobile devices.
 Testing prototype HTML on actual devices and emulators and fixing all UI issues.
 Coordinating with development team for implementation of HTML templates and resolving all UI
issues for applications.
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Testing web content loaded through apps on different devices.
Having the ownership of mobile style sheets.
Managing, updating and reviewing all the mobile CSS change by different designers.
Working on pilot projects for future releases and look for the possibilities to make mobile pages look
even better and faster.
Environment: Dreamweaver CS3/CS4, (X)HTML, CSS 2/3, iPhone/iPad, Android, BlackBerry, Windows 7 Phone,
Photoshop CS4, Illustrator CS4, Devices emulators
Verizon Communications
Creative development team is a design services provider with VSO organization. Primary duties of this team is
to set UI standards, collect project requirements, create wireframes, create project specific templates using
HTML, CSS, JavaScript etc. Also team work with various clients to implement and troubleshoot the UI issues.
Role: UI Designer
Duration: April 2008 to Sept 2009
Responsibilities:
 Creating new UI templates to add new code components for future use in different clients
 Optimizing and updating these components as required.
 Collecting necessary project information from clients or design lead.
 Developing HTML templates using HTML/XHTML, CSS, JS etc.
 Creating graphics such as headers, icons, and backgrounds if necessary.
 Checking the pages/templates for browser compatibility and troubleshooting.
 Working with developers to implement the UI templates.
 Fixing UI issues in test/development environment either by directly viewing the rendered code or
working directly on the code.
 Helping other team members to resolve the UI issues they may have and teach new
designers/developers about UI development work if necessary.
Environment: Macromedia Dreamweaver CS3/CS4, HTML, DHTML, XHTML, CSS, JavaScript, Adobe Creative
Suite CS3, MS SharePoint, MS Visual SourceSafe
United Services Automobile Association (USAA)
Joined to the team working on an Application called Integrated Web BillPay. This was the application to
combine online set up, manage and apply payments. Major enhancement was made to combine USAA and
non-USAA bills can be paid at the same page. This application also provides the facility to manage the funding
accounts and set up and manage automatic payments and reminders.
Role: UI Designer/Developer
Duration: June’07 to Mar’09
Responsibilities:
 Communicate with Producer & Hub Managers and collect the information needed to include in the
site.
 Refer the design patterns and standards at Share-Point site and communicate Design team to include
the stylesheet changes required for the project.
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Developing the ASP/XHTML based prototype for the project.
Testing prototype in multiple environments and browsers.
Helping developers fixing UI issues.
Reviewing rendered JSP code for the standards and suggesting if any changes needed.
Developing stylesheet for third party applications used in the project.
Exploring the opportunity to fine-tune the UI designs and propose to include in the patterns library.
Helping other projects in the hub and support their UI development work if necessary.
Environment: Macromedia Dreamweaver 8, HTML, DHTML, XHTML, CSS, JavaScript, Adobe Photoshop
Volkswagen of America/ Proxicom, Inc. Reston, VA
Proxicom was the development partner for Volkswagen who takes care of their creative and informative web
presence. Project was started from the redesign phase of the site from its previous version. After redesign
took the responsibility of updating the bugs left in the site, regular site content update, adding new
functionalities and handling new intermediate projects.
Role: Web developer/Designer
Duration: November 2004 to May 2007
Responsibilities:
 For redesigning the site started understanding the requirements of client.
 Collected the comps, cut-sheets (dimensions) for creative team.
 Started developing pages based on the information.
 Unit testing for created pages for cross-browser functionality.
 De-bugging the site and add all QA suggestions requested by QA team.
 Updating the site content as requested by client.
 Taking the responsibility to support the other team members to make their pages / application cross
browser compatible and as per brand guidelines.
Environment: Macromedia Dreamweaver MX, HomeSite 5.5, HTML, DHTML, CSS-2, JavaScript, Ajax, XML,
XSLT, Adobe PhotoShop CS, Flash MX/2008, XML-Spy
General Electric Company
Role: Web Designer
Duration: April 2002 to November 2004
Responsibilities:
 Handling the Development Team Leader role and assigning client request to other development team
members.
 Communicating with clients all over the world about requests.
 Helping other team members in taking care of day-to-day site update request from different GE
business clients worldwide.
 Providing required optimized graphics for the site.
 Performed bug tracking and fixed solutions to most common User Interface layout problems and
browser compatibility issues.
 Crosschecking quality and standards of pages and graphics used for the site.
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Resolving all browser compatibility issues.
Helping in creating mockups and templates for forthcoming pages and functionalities.
Managing a day-to-day tasks using job-tracking system (Kintana) and keeping the same up to date.
Achieved well-accepted and appreciated sub-projects like GE.COM Interim Version, Portal Version, GE
Brand Guidelines (http://www.ge.com/brand) and applying Web Accessibility Initiative to GE.COM.
Worked in three versions of the site and help extensively in all redesign
Environment: Interwoven TeamSite 5.5, Macromedia HomeSite 5.0, UltraEdit-10a, HTML, CSS, JavaScript,
DHTML, XHTML, Adobe PhotoShop CS, Paint Shop Pro 7.0, Flash MX, Adobe Illustrator 10
Maritime Exchange
Started working on the User interfaces for application called Maritime-Online, which was Web Integration of
Online Ship tracking System. Previously it was based on legacy system as thick client application.
Role: Web Designer
Duration: March 2001 to March 2002
Responsibilities:
 Front End development of the site for the web integration of existing VB Application.
 Creating site templates, Style sheets using HTML ASP, CSS, and Web Graphics.
 Collected the information about the application and developed the plan of action.
 Creating a well-organized folder structure for the better maintenance of files.
 Creating prototype pages of the site, which include forms, Static and Dynamic Text, Reports etc.
 Transferring the ASP files developed by the backend developer to the templates and providing the
consistent look of the site.
Environment: MS-Front Page – 2000, HTML, CSS, JavaScript, DHTML, ASP 2.0, SQL 7.0, Paint Shop Pro 6.0,
Intel Corporation
Joined Intel Corporation’s e-Business Corporate Services team to help them with multiple intranet application
and promotional material.
Role: Graphic and Web Designer
Duration: February 2000 to February 2001
Responsibilities:
 Designing Requested Graphics for the site using Paint Shop Pro 6.0, Flash 5.0
 Collecting the information of Personalized Employees and Designing the Graphic Chart.
 Preparing Style Sheet (CSS) for the required pages as per Site Specification.
 Designing and updating the pages Like Feature of the week, Roadmap etc.
 Creating some internal marketing graphics for the Posters, Newsletter Headers, and PowerPoint
Presentation Templates etc.
Environment: Paint Shop Pro 6.0, MS-Front Page – 2000, HTML, CSS, DHTML, MS Photo Draw, Fireworks 3,
Flash 5.0, Windows NT 4.0 Workstation