Internet Marketing
Search and Social Media Marketing
Case Study – Final
Jeff Hume
Free Rein
Hadleigh Enterprise Park
Crockatt Road
Hadleigh
Ipswich
IP7 6RJ
01473 810002
[email protected]
Search and Social Media Marketing
February 2013
London Lions Basketball – Social Media
The London Lions are the capitals only professional basketball team, playing in the British Basketball League
(BBL). Originally the MK Lions based in Milton Keynes, the London Lions were born in 2012 playing
temporarily out of Crystal Palace National Sports Centre.
In 2013 the London Lion will more to their fulltime home at the Copperbox stadium at the Queen Elizabeth
Olympic Park as part of the London 2012 - Olympic Legacy programme.
www.facebook.com/LondonLions
The London Lions Sports Foundation is committed to delivering basketball programmes to the community
with a strong emphasis on schools, youth clubs and special needs groups.
In 2007 the Lions were the first professional basketball club in the UK to receive their England Basketball
Clubmark Award which was consequently renewed in 2011. Clubmark recognises those clubs which
encourage young people to take-up sport, improve their talents and take on leadership roles.
Free Rein through its One Forty Digital brand sponsors the London Lions and run their social media activities
to support the fans, sports academy and community activities. The social media activities uses sports
volunteers to provide live coverage of all home game, giving you details of all the action as it happens live via
Twitter.
This estimate is valid for three months from the date of issue
Additions to the scope of the project/estimate may incur additional charges
All costs are quoted net of VAT and any out of pocket expenses
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Free Rein Limited - Reg no. 05236270
Reg Off. 7 Hadleigh Enterprise Park
Crockatt Road, Hadleigh, Ipswich, IP7 6RJ