Pre – Lesson
TPC Pre – Lesson Instruction
Lesson Program & Package Ideas
Complimentary Club Fittings
- Series of Lessons Offerings
- Specialized Clinics
- Instruction/Lesson Club with Supervised Practice
- Player Development Programs
-
-
Get Golf Ready
Ladies Golf Month
Free Lesson Month
Other PGA of America Programs
Daily Fee / Tour Academy
Private Facilities
Clubhouse Fliers
 E-mail Blasts
 Website Updates
 Groupon
 Sandwich Boards
 Video Capture during
Outings


Premier Night Promotion
 Cart Signs
 Clubhouse Fliers
 New Member Packets
 Website Updates
 Email Blasts
 Play w/ the Pro
 Play Golf America
 Sandwich Boards
Promotional Opportunities
Promotion and promotional materials are vital to all parts of the golfing public.
It is just as important to attract new golfers to your facility as it is to seek
active players for your lesson programs. Versatility in lesson programs is the
hallmark to successful teachers and facilities. Beginning players may be more
inclined to group programs while experienced players tend to be interested in
private instruction or technology offerings. Below is a list of preferences…
Beginner
-Clinics
-Group Activities
-Get Golf Ready
-Informal
-Couple Events
Core Golfer
-Formal
-Technology
-Video
-Launch Monitor
-Personal Instruction
-On Course
Instruction
TPC Golf Lesson
Student Information
Name:
Home Club:
Phone #:
e-mail:
How long have you played golf?
How many rounds of golf do you play annually?
Current Handicap Index
How many lessons have you had in the past year?
Physical Ability/Flexability/Limitations
Notes:
Driver Distance
8 Iron Distance
SW Distance
Ball Flight/Trajectory
Fade
Slice
Draw
Hook
Playing Information
Average Score
Average Number of Fairways Hit in a Round
Average Number of GIR
Putting - Average Number of Putts per Round
Student's Goals
High
Mid
Low
Once a lesson has been
booked with a student, it is
important to immediately
develop dialogue and begin
interaction. An
introductory e-mail to the
student is a great way to
introduce yourself to the
student. Sending along a
questionnaire form, like the
one shown, will help you
understand the students
abilities. This information
will allow both of you to
establish goals during the
lesson.
After promoting your player development and instructional
programs, your must then be aware of and prepared for the booking
process. Each staff member should be trained on the following
when booking a lesson reservation for a student…


Proper TPC phone
etiquette when
answering phone
Data capture for first
time students
 Contact info
 Full name


Repeat back to student
exact day, date & time of
booked lesson
Finish phone call by
upselling the opportunity
to play golf or be fit for
equipment
Provide for the Student
Retrieve from the Student
Directions to the facility
 Confirmed day and time
 Name of instructor
 Where to meet?


Special needs
 F&B, rental clubs, left or right
handed

Upselling of facility
 Clubfitting
 Membership
 Green fees
 Food and beverage
 Additional Instruction

Golf Digest Information
The 24 hour confirmation notification should gather the necessary
information for an instructor to develop initial ideas for a lesson while
providing the student that the lesson will be appropriate and successful.
The above information should be captured during this time.
Arrival at Facility:
Agenda for Student Arrival
1.
Student arrives at bag drop
with clubs
2.
Outside Services direct
student to Golf Shop for
Check-In
3.
Outside Services transports
clubs to Teaching Area that is
previously set up with teaching
equipment and aids
4.
Golf Shop introduces teacher
and student while upselling a
possible golf round after the
lesson or equipment needed
QUESTION #1
You are approached by a new member who is interested in golf. She is in her 40’s,
new to the area, and has only been on the course when riding around with her
husband. Which lesson style would be best for her?
A.
B.
C.
D.
Individual Lessons
Junior Golf Camp
Get Golf Ready for Women
Playing Lessons with the Pro
QUESTION #2
James is a new member at your facility. He is in his early 20’s and played golf
competitively in High School. His work schedule has allowed him to start playing
golf more often again, and he is looking to enter local amateur events. Which
lesson program would benefit James the most?
A.
B.
C.
D.
Get Golf Ready for Men
Individual, Private Lessons
Group Clinics Focusing on a Specific Skill
None of the Above
QUESTION #3
Which of the following promotional methods would benefit you at a daily fee
AND a private facility?
A.
B.
C.
D.
E-mail blasts
Billboard advertising on the interstate
New Member packets
All of the Above
QUESTION #4
A core golfer who plays 3 times a week and competes in each club event would
benefit from which of the following lesson programs?
A.
B.
C.
D.
Get Golf Ready & Group Clinics
Private Lessons & On-Course Instruction
Golf Camp & Couples Clinics
Informal, Private 15 Minute Tune Up Lessons
QUESTION #5
When scheduling an initial golf lesson over the phone, the staff member handling
the call should capture what information regarding the student?
A.
B.
C.
D.
Full Name, Contact Information, Date & Time of Lesson
Birthday, Full Name, Left or Right Handed
Type of Clubs Used, Average Score, Favorite Golfer
Date & Time of Lesson, First Name, Swing Thoughts
QUESTION #6
Upselling different aspects of the club to a student can lead to more business for
everyone. Which of the following is a feature that could be promoted to a
student by the staff, possibly leading to future business?
A.
B.
C.
D.
Complimentary Club Fitting
Round of Golf After the Lesson
Membership Information
All of the Above