Creating fun, interaction and engagement for a great customer experience
Simple, easy to understand
games presented as part of
the London 2012 festival and
Olympic Games
 Aimed to ‘bring the spirit of
competition and fun to nonsuperhumans like us. We bet
that if everyone stopped to
play even for just a few
minutes everyday the world
would undoubtedly be a
better place. 99 Tiny Games
serves as a reminder to
everyone to always be
playful, no matter where
you are.’

Source: hideandseek.net/projects/99-tinygames/

Pianos are placed around
cities inviting the public
to play

Results:
 Increasing community
engagement
 Wide spread media
attention

Source:
http://www.brainpickings.org/index.php/2009/11/04/lu
ke-jerram-play-me-im-yours/
Idea: ‘We’d find crosswalk
with alot of people and
wait for the light to turn
green. A referee would
then run onto the street,
blow his whistle, and a
pop-up soccer match
would commence.’
 Result:‘People were
cheering at us and laughing
out loud.’

To bring people together and ensure continued
use of space, a community painted a game board
for children
 Result: The intervention allowed architects,
sociologists and artists to engage with
the neighborhood in a spirit of collaborative play,
sparking use of the plaza in surprising ways.

Source:
http://www.thepolisblog.org/2012/10/revivingplaza-through-collaborative.html

Several journals where laid out over the city as a
Places SA project to answer this and other questions:
What does Adelaide mean to us as residents or visitors
when we think about our connection or perhaps even
disconnection with this city?
Source: http://annaliserees.blogspot.com.au/
George Bernard Shaw once said : ‘We don’t stop
playing because we grow old, we grow old because
we stop playing.’
 Public spaces allow us to connect as humans. In a
world of online, it’s the public areas in our retail
precincts that are an advantage. Find ways to
encourage people to interact together is key to
keeping shopping strips alive.
 Having walking areas (or public spaces), free from
traffic, has been shown to increase the economic
viablity of an area eg. Closing Madero Street in Mexico
City to vehicles resulted in a four-fold increase in
footfall and a five-fold increase in spending

Identify the needs and cultural assets of your place
Do a simple needs assessment,
we can help
Agree on an activity that:
 Includes public participation
Draws crowds
Thinks big in terms of generating an impact!
Use this ppt for inspiration,
search the web or try sites like:
http://www.thefuntheory.com/
Promote your activity widely, draw a crowd
Media, flyers, online,
invitations, etc
Play away!
And record what you’ve done
to build on the experience for
next time
Let’s get playing!