TOURISM DEVELOPMENT POTENTIAL OF
GREATER FRANCISTOWN
(OPPORTUNITIES AND STRATEGIES)
Zibanani Hubona
20th August 2014
PRESENTATION STRUCTURE
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• ESTABLISHMENT OF BTO
• OVERVIEW OF BTO MANDATE
• BTO OFFICES AREA COVERAGE
• INVESTMENT OPPORTUNITIES IN AND AROUND
FRANCISTOWN
• CHALLENGES
ESTABLISHMENT OF BOTSWANA
TOURISM ORGANISATION
 Established by Act of Parliament of 2004 as
Botswana Tourism Board
 Act repealed and replaced in May in 2009 by the
Botswana Tourism Organisation Act 2009
 Operations commenced in 2006
 Current staff complement is 92 out of an approved
complement of 104
 7 Satellite Offices, 5 Tourist Information Offices and
3 Overseas Offices (UK & Ireland, USA, Germany Austria, Switzerland, France and Italy)
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BTO OFFICE COVERAGE
Maun
Kasane
Airport
Info
Selebi
Phikwe
Kasane
BTO
HEADQUARTERS
GABORONE
Gabs
Mall
Info
Tsabong
BTO Office
Ongoing &
Planned
Projects
Letlhakane
Info
Palapye
Ghanzi
F/town
Kang
Info
Maun
Airport
Info
OVERVIEW OF BTO MANDATE
 Marketing and Positioning Botswana as a premier
tourist destination
 Investment Promotion, Product and Geographic
Diversification in the Tourism sector
 Grading, Classification and Certification of tourism
facilities
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INVESTMENT OPPORTUNITIES
AROUND FRANCISTOWN
1. Dams Opportunities
 Shashe
 Ntimbale
 Dikgatlhong
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OTHER ATTRACTIONS THAT CAN
BE DEVELOPED
1. Francistown Educational Park,
Farms 84, Farm 77
2. Nyangabwe Hill
3. Tachila Game Reserve
4. Development of Tourism
Circuits
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Other Cultural and Sporting
Tourism (e.g. Northern
Letlhafula, Domboshaba)
6.
MICE Tourism
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CHALLENGES
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Funding for infrastructure development
Stakeholder concerted effort
Creativity in Product Development
Private Sector Investment for JVPs to
fully commercialize some projects
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THANK YOU!!!
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