Venue and Business Tourism
Award
Headline Sponsor
Category Sponsor
www.hoseasons.co.uk
www.christie.com
Venue and Business Tourism Award
This award is open to any organisation that excels in the wedding and business tourism sector eg
exhibition centres, hotels, conference, wedding and banqueting venues, convention bureaux and
destination organisations.
Finalists will be chosen based on this form and judges will also look at your website (on desktop, mobile
and tablet), use of social media, what customers are saying about you and how you respond on review
sites. If there is any other information (not available online) that you would like to include, to illustrate
points made in your entry, please email one pdf document no larger than 5mb. If more than one
document is sent or it is larger than 5mb it can not be sent on to the judges.
Please provide complete answers to all the questions; if you leave them blank you will not receive a score
for that question. At the end of each question please include weblinks, if you have them, to support your
answer; note these are not included in the word count.
Please give details of the person we should contact with regard to this entry. The email given
here will be the email address we will use for all future correspondence.
Contact Name:
Business name (that may be used in future publicity):
Address:
County:
Postcode:
Telephone number:
Email:
Twitter:
Website:
Details of any other websites you would like us to look at regarding your entry:
When is your property closed?
How long you have been operating as a business?
How many staff do you employ (full and part time, including yourselves)?
1. Please list any awards won and accreditations and accolades achieved in the last two
years, including title, organising body, level and dates achieved eg TripAdvisor
certificates, GTBS, AA, VisitCornwall, VisitEngland etc.
TYPE ANSWER HERE
2. What makes your business unique and why should you win this award? (max 400
words)
TYPE ANSWER HERE
Checklist
□ What makes you different from everyone else and the best in your sector?
□ Show how you excel at dealing with all types of business events eg from conferences
to 1:1 meetings.
3. Please describe the full range of products/services/experience on offer for business
visitors eg business centre, meeting rooms, office facilities in bedrooms etc (max 300
words).
TYPE ANSWER HERE
4. How do you ensure that your food and drink are of the highest quality and
what makes your food/drink special (max 300 words)?
TYPE ANSWER HERE
Checklist
□ Are your ingredients locally sourced and how do you promote this?
□ How do you ensure the highest quality food/drink is served?
□ Is your food special because of:
□ The creative menu choices?
□ The way it is prepared and presented?
□ Your customer service?
□ Something else?
5. With regard to your customer service what do you specifically do to ensure your
business visitors have a memorable time when they are with you? (max 300 words)
TYPE ANSWER HERE
Checklist
□ Detail how you exceed your visitors’ expectations?
□ How do you gather feedback?
□ Dedicated staffing eg do you have an on duty business coordinator out of 9 to 5
hours.
□ Do staff have an understanding of the business needs eg different types of events
etc?
□ Examples of how you handle enquiries and bookings, welcome customers, handle
the event/conference including service at meal times
□ Health and safety and complaints policies/procedures.
6. What improvements and/or developments have you made to your business to
improve your customers’ experience within the last 2 years? (max 300 words)
TYPE ANSWER HERE
Checklist
□ This could include facilities, new experiences etc
□ Was it a result of customer feedback?
□ What has been the impact eg % increase in positive feedback, sales etc.
7. What innovative marketing have you done to attract new and repeat business and
what was the result eg increased bookings etc? (max 300 words)
TYPE ANSWER HERE
Checklist
□ Details of any packages you offer or marketing partnerships with other businesses
□ Examples of innovative promotional campaigns
□ Upgrades to your website/online booking
□ Innovative use of social media
□ Include links to online marketing activities and PR.
8. Have you (and your staff if appropriate) undertaken any training which has resulted in
improved customer service? (max 300 words)
TYPE ANSWER HERE
Checklist
□ This could include courses, workshops, conferences, networking events, staff briefing
etc
□ Give details of any customer service awards, accreditation you have received.
9. What steps have you taken to be more sustainable eg reducing your environmental
impact, supporting your local economy/community and how has this benefited your
business (max 300 words).
TYPE ANSWER HERE
Checklist
□ Do you use local staff/suppliers/services/products eg food and drink etc?
□ What have you done regarding re-using, recycling, reducing energy use, waste, water
etc, using eco friendly/fair-trade/energy efficient products etc?
□ Do you encourage your staff/visitors to get involved eg feedback, suggestion box, using
public transport, reuse towels etc?
□ How do you promote your actions to guests/staff?
□ How do you work with the local community and charities and how do you promote
other local businesses?
10. What facilities and services do you offer to ensure that your business is inclusive and
accessible to all eg young, old, those with pushchairs, wheelchairs, assistance dogs,
learning difficulties or temporary health conditions etc? (max 300 words)
TYPE ANSWER HERE
Checklist
□ Details of any specific training undertaken eg Welcome All
□ In what alternative formats can you provide information about your business?
□ How do you promote the accessibility of your establishment? Is there a link from your
home page to information eg to an access statement with images?
□ Does your website have information on accessibility via road and public transport
(downloadable maps), wifi, mobile signal etc
□ Don’t forget anything you do with regard to sensory, auditory, dietary and allergen
requirements.
What to do now
□ Please return your entry as a Word document along with any supporting evidence (max one
attachment of 5mb) by email to [email protected] before the closing date
given on the website.
□ Future communications will be from Services for Tourism Ltd, who manage the Cornwall
Tourism Awards. Their email address is: [email protected]. Please add this
address to your address book, to avoid communications being treated as Spam/Junk; if you
do not add this address and are awaiting news please ensure you check your Spam/Junk
folders to see if news is being filtered out.
□ The initial judging will be based on the information provided within the application form
along with websites, review sites such as TripAdvisor and other external sources. Three to
five businesses will normally be short listed in the first stage of judging for each category.
All entrants will receive feedback. Short listed businesses will be visited (mystery shopped
where possible). In general we will try to visit or mystery shop as many businesses as we
can. Should you be nominated in the national VisitEngland awards a further visit for up to 2
guests may take place.
All entry forms are copyright Services for Tourism Ltd 2016.