Oligopoly Theory (7) Multi-Stage Strategic Commitment Games Aim of this lecture (1) To understand the relationship between payoff function and reaction curve. (2) To understand the ideas of strategic commitments Oligopoly Theory 1 Outline of the 7th Lecture 7-1 Two-Stage Strategic Commitment Games 7-2 Strategic Cost-Reducing Investments 7-3 Strategic Deviation from Profit-Maximizing Behavior 7-4 Delegation Game 7-5 Debt Equity Ratio and Strategic Commitment Oligopoly Theory 2 Cournot Equilibrium the reaction curve of firm 1 Y2 the reaction curve of firm 2 Y2C 0 Y1C Oligopoly Theory Y1 3 Y2 Shift of the Reaction Curve the reaction curve of firm 1 (after) the reaction curve of firm 2 the reaction curve of firm 1 (before) Y2 C 0 Oligopoly Theory Y1 Y1 the shift reduces the rival's output →resulting in the increase of its profits 4 C Stories of the shifting reaction curve (1) Cost-Reducing Investments (2) Delegation, Reward Contracts (3) Divisions, Franchising (4) Financial Contract (5) Inventory→6th (two production period model) ,9th, and 11th lectures (6) Capacity Investment→9th lecture (7) long-Term Contract→9th lecture (8) Durability→13th lecture (9) Product Differentiation→8th lecture Oligopoly Theory 5 Cost-Reducing Investments Brander and Spencer (1983) Model Duopoly, homogeneous goods market First stage: Each firm i independently chooses Ii (R&D investment level), which affects its production costs. Second stage: After observing firms' production costs, firms face Cournot competition. Payoff: Π1 = P(Y1 + Y2)Y1 - c1(I1)Y1 - I1 Oligopoly Theory 6 backward induction Second Stage: Cournot Competition Y1C(I1,I2), Y2C(I2,I1) The output of the firm is increasing in its own investment level and is decreasing in the rival's. (Remember the discussions in 2nd and 4th lectures) First Stage: The first order condition for firm 1 is P'Y1(∂Y1C/∂I1 + ∂Y2C/∂I1) + P∂Y1C/∂I1 - c1'(I1)Y1 - c1 ∂Y1C/∂I1 -1 = 0 Oligopoly Theory 7 First stage At the first stage The first order condition is P'Y1(∂Y1C/∂I1 + ∂Y2C/∂I1)+P∂Y1C/∂I1 - c1'(I1)Y1 - C1 ∂Y1C/∂I1 -1=0 P‘Y1 + P - c1 =0 (from the second stage optimization, envelope theorem) ⇒ P'Y1∂Y2C/∂I1 - c1'(I1)Y1 - 1 = 0. Cost-Minimizing Level - c1'(I1)Y1 - 1 = 0 Investment level exceeds cost minimizing level under strategic substitutes~ strategic effect a decrease of its own marginal cost → a reduction of rival's production → an increase in the price → gain of the profit ⇒ strategic use of R&D. Oligopoly Theory 8 Shift of the Reaction Curve Y2 The reaction curve of firm 1 (after) The reaction curve of firm 2 Y2 C 0 Y1C Oligopoly Theory Y1 9 Shifts of the Reaction Curves the reaction curve of firm 1 (after) Y2 the reaction curve of firm 2 (after) Y2* 0 Y1* Oligopoly Theory Y1 the shifts reduce the profit of both firms ~ Prisoner's Dilemma 10 Welfare Implication The equilibrium investment level exceeds the profitmaximizing level. An increase in the investment improves consumer surplus. Is the equilibrium investment level excessive or insufficient from the viewpoint of social welfare? → Suppose that the demand is linear. Consider a symmetric equilibrium. Then the equilibrium investment level is equal to the second best investment level. ~ Brander and Spencer (1981) Oligopoly Theory 11 Welfare Implication ∂W/∂I1 = ∂Π1/∂I1 + ∂Π2/∂I1 + ∂CS/∂I1 ∂Π1/∂I1 must be zero. The investment level is excessive (insufficient) if - ∂Π2/∂I1 > (<) ∂CS/∂I1 →In the case of linear demand, they happen to be canceled out. Oligopoly Theory 12 Risk Linear demand, constant marginal cost, duopoly, homogeneous product market. Firm i chooses Δi independently and then two firms face Cournot competition. Oligopoly Theory 13 Risk The firms' marginal costs are (c-Δ1, c-Δ2) if both firms succeed in innovation. This takes place with probability q2 . The marginal costs are (c-Δ1, c) if only firm 1 succeeds in innovation. This takes place with probability q(1-q). They are (c, c-Δ2) if only firm 2 succeeds in innovation. This takes place with probability q(1-q). They are (c, c) if no firm succeeds in innovation. This takes place with probability (1-q)2. If q=1, this model is equal to that of Brander and Spencer mentioned above. Oligopoly Theory 14 Relationship between optimal and equilibrium investment levels under uncertainty If q=1, the equilibrium investment level is optimal. (Brander and Spencer, 1981) Question:Suppose that 0 < q < 1. The equilibrium investment level is (too large, optimal, too small) for social welfare. Oligopoly Theory 15 Expected profit of firm 1 q2Π1(c-Δ1,c-Δ2) + q(1 - q)Π1(c-Δ1,c) + q(1 - q)Π1 (c,c-Δ2) + (1 - q)2Π1(c,c) - I1(Δ1). The first order condition is q2∂Π1(c-Δ1,c-Δ2) /∂Δ1 + q(1 - q)∂Π1(c-Δ1,c)/∂Δ1 = ∂I1(Δ1)/∂Δ1. Expected welfare is q2W(c-Δ1,c-Δ2) + q(1 - q)W(c-Δ1, c) + q(1 - q)W (c,c-Δ2)+(1 - q)2W (c,c) - I1(Δ1) - I2(Δ2). The first order condition is q2∂W(c-Δ1,c-Δ2)/∂Δ1 + q(1 - q)∂W(c-Δ1,c)/∂Δ1 = ∂I1(Δ1)/∂Δ1. 16 Oligopoly Theory Welfare-improving production substitution the reaction curve of firm 1 (after) Y2 the reaction curve of firm 2 the reaction curve of firm 1 (before) 0 Oligopoly Theory Y1 17 Welfare-reducing production substitution the reaction curve of firm 1 Y2 the reaction curve of firm 2 (before) the reaction curve of firm 2 (after) 0 Oligopoly Theory Y1 18 Another type of uncertainty Linear demand. constant marginal cost, symmetric duopoly, homogeneous product market. Firm i chooses qi independently and then two firms face Cournot competition, where qi is probability of success of firm i's innovation. Firm i's investment cost is I(qi). I’ > 0 and I’’ > 0. Let q1E = q2E = qE be the equilibrium probability of success at the symmetric equilibrium. Let q1s = q2s = qs be the second best probability of success. Oligopoly Theory 19 Uncertainty The firms' marginal costs are (c-Δ,c-Δ) if both firms succeed in innovation. This takes place with probability q1q2. The marginal costs are (c-Δ,c) if only firm 1 succeeds in innovation. This takes place with probability q1(1 q2). They are (c,c-Δ) if only firm 2 succeeds in innovation. This takes place with probability q2(1 - q1). They are (c, c) if no firm succeeds in innovation. This takes place with probability (1 - q1)(1 - q2). Oligopoly Theory 20 Another type of uncertainty qE > qs if and only if qE > 1/2. →Risky projects should be subsidized. Intuition When firm 2 fails, the change from failure to success of the firm 1's project induces welfare-improving production substitution. →the incentive for increasing q1 is insufficient. Matsumura (2003) and Kitahara and Matsumura (2006) Oligopoly Theory 21 Question: Suppose that firm 2's objective is convex combination of sales and profits. Y2 0 Oligopoly Theory the reaction curve of the profit maximizer Y1 22 managerial incentive Deviation from the profit-maximizing behavior ~ a more aggressive behavior than the profitmaximizing behavior →resulting in a decrease of the rival's output, yielding an increase of its profit, through strategic interaction Delegation Game (Fershtman and Judd (1987)) The owners have incentives for offering a strategic reward contract (hiring an agent (management) who does not maximize the payoff of the principal). Oligopoly Theory 23 managerial incentive The game runs as follows. In the first stage, the owner of firm i (i = 1,2) independently offers the reward contract (chooses αi ) Ui(αiPYi + (1 - αi)Πi) where αi ∈[0,1] and Ui is increasing. In the second stage the management of firm i chooses Yi so as to maximize αiPYi + (1 - αi)Πi. In equilibrium owners chose positive α. Oligopoly Theory 24 If both firms deviate from the profit-maximizing behavior, then Y2 0 Oligopoly Theory competition is accelerated and the resulting profits become smaller. Y1 25 Delegation and Cooperation Is it possible to use managerial incentive for increasing the profits of firms?~Fershtman et al (1991) Using managerial incentive contract for maintaining the collusive behavior. The required conditions for the contract (1) When the rival has an incentive to cooperate, the contract must offer an incentive for collusion, too. (2) When the rival firm does not have an incentive to cooperate, the contract must not offer an incentive for collusion. ~The same structure as Repeated Game discussed in 11th lecture. Oligopoly Theory 26 Delegation and Cooperation Let ΠM be the monopoly profit. The following simple reward contract can yield collusion. The management obtains bonus if its profit is ΠM/2. An increase of its profit from ΠM/2 does not increase the reward. If its profit is smaller than ΠM/2, the reward is proportional to its profit. Oligopoly Theory 27 Delegation and Cooperation If the rival offers the same contract, the management has an incentive for choosing collusive output, resulting profit is ΠM/2. (a deviation can increase the profit but it does not increase the reward) If the rival does not offer the same contract, the management lose an incentive for choosing collusive output, resulting profit is non-cooperative one (because the management knows that it cannot obtain the profit ΠM/2). Oligopoly Theory 28 Properties of Cooperation through Strategic Delegation Multiple Equilibria ~ Common Property of Repeated Game. If the rival offers the same contract, the management has an incentive for choosing collusive output, resulting profit is ΠM/2. (a deviation can increase the profit but it does not increase the reward) If the rival does not offer the same contract, the management lose an incentive for choosing collusive output, resulting profit is non-cooperative one (because the management knows that it cannot obtain the profit ΠM/2). 29 Oligopoly Theory A Problem of Cooperation through Strategic Contract It is difficult to commit the reward contract. ・After offering the reward contract and making it public, the owners have incentives for recontracting and offering alternative reward contract making the management be profit-maximizer secretly. →It is difficult to commit that they never make secret recontracting. Oligopoly Theory 30 Divisions Firm 1 competes against Firm 2 in Cournot fashion. ⇒ Firm 1→Firm 1-1, Firm 1-2 Firm 1-1 maximizes its own profit PY11 - c1Y11 Firm 1-2 maximizes its own profit PY12 - c1Y12 Firm 2 maximizes its own profit PY2 - c2Y2 Y11 + Y12 > Y1 ~ Division of the firm makes the firm more aggressive → reduction of the rival's output → increase of its own profit. We can easily guess this result from `merger paradox'. Oligopoly Theory 31 Merger Paradox Firm 1, firm 2, and firm 3 face Cournot competition. ⇒Firm 1 and firm 2 merge → Firm 1' and Firm 3 face Cournot competition. This merger usually increases the profit of firm 3 but not firms 1 and 2 as long as the cost condition remains unchanged since the merger increases the rival's output. Oligopoly Theory 32 Divisions If a firm can be divided into n firms without division costs and the firm can choose n, then each firm chooses n as large as it can, resulting in a perfect competition (Baye et al (1996)). ~Fourth foundation of perfect competition in this lecture. Oligopoly Theory 33 Commitment through Financial Structure Brander and Lewis (1983) An increase of Debt/Equity ration makes the firm more aggressive (induces upward shift of the reaction curve), resulting in an increase the profit. Oligopoly Theory 34 Risk and Optimal Production Level Consider the following situation. Monopoly, Linear demand, P = a - Y, constant marginal cost, a = 3 with probability 1/2 and a = 1 with probability 1/2. The monopolist chooses its output before observing the demand parameter a. Question: Suppose that the risk neutral monopolist chooses Y = Y*. The risk averse monopolist chooses Y' (>,=,<) Y* . Oligopoly Theory 35 Monopoly Producer P MR D D MR 0 Oligopoly Theory YL Y* YH MC Y 36 Risk and Optimal Production Level Consider the following situation. Monopoly, Linear demand, P=a-Y, constant marginal cost, a=3 with probability 1/2 and a=1 with probability 1/2. The monopolist chooses its output before observing the demand parameter a. Answer: Suppose that the risk neutral monopolist chooses Y=Y*. The risk averse monopolist chooses Y'<Y* . Oligopoly Theory 37 Firm's profit and payoff of the stockholders payoff of the stockholders 0 1 profits of the firm Limited liability effect→the payoff function becomes convex even when the stockholders are risk neutral ~like the payoff function of the risk lover. Oligopoly Theory 38 Commitment through Financial Structure Brander and Lewis (1983) An increase of Debt/Equity ration strengthens the limited liability effect → It makes the firm more aggressive (induces upward shift of the reaction curve), resulting in an increase the profit. Oligopoly Theory 39 relative profit approach Consider a symmetric duopoly in a homogeneous product market. Consider a quantity-setting competition. Suppose that U1 = π1 - α1π2, α1∈[-1,1] and that U2 = π2 - α2π1, α2∈[-1,1]. Consider the following two stage game. In the first stage, owner of firm i chooses αi independently. In the second stage, management of firm i chooses Yi so as to maximize Ui. Consider a strategic substitute case. Suppose that firm 1's owner chooses α1 given α2. Then α1 is (positive, negative, zero). Oligopoly Theory 40 strategic complements case Y2 Cournot equilibrium The reaction curve of firm 1 The reaction curve of firm 2 Y2C 0 Oligopoly Theory Y1C Y1 41 strategic complements case The reaction curve of firm 1 Y2 The reaction curve of firm 2 Y2C 0 Oligopoly Theory Y1C Y1 42 relative profit approach Consider a symmetric duopoly in a homogeneous product market. Consider a quantity-setting competition. Suppose that U1 = π1 - α1π2. α1∈[-1,1]. Consider a strategic complement case. Suppose that firm 1's owner chooses α given α2. Then α is (positive, negative zero). Oligopoly Theory 43
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