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Book details
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Author : Richard Rumelt
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Pages : 336 pages
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Publisher : Crown Business 2011-07-19
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Language : English
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ISBN-10 : 0307886239
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ISBN-13 : 9780307886231
Book Synopsis
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful
action-oriented strategy for the real world Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune
100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a
growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals
with “strategy.?? He debunks these elements of “bad strategy?? and awakens an understanding of the power of a “good strategy.?? A good
strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing
and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new
product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’snine sources of
power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday
morning.Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,?? mistake
financial goals for strategy,and pursue a “dog’s dinner?? of conflicting policies and actions.Rumelt argues that the heart of a good strategy is
insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight
can be cultivated with a wide variety of tools for guiding yourown thinking.Good Strategy/Bad Strategy uses fascinating examples from
business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General
Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to
the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.Reflecting an
astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good
Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.