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The original version- The World
◦ Beach, Mountains, Rainforests, Arctic
Additional Sets Include:
 Harry Potter
 Dinosaur Evolution
 Under The Sea
 Disney Princess
 & more!
◦ It’s a game of chance
◦ Gives you random trivia on the subject to
help enrich your knowledge
◦ Concept
◦ Instructions
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Families of 3-5
◦ Children ages 8-12-should be able to read
◦ Like variety and often have trouble deciding
between games-our game allows them to purchase
additional game sets at lower prices
◦ Love competition and fun, want family bonding
◦
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Original game board-$15.99
◦ Penetration Pricing during first month sold- $9.99
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Covers manufacturing and distributing
the game
Still gives our company a profit of 50%
Each additional set will be $5.99
 Consumer incentive to purchase Every 5th set is free!
Still have a profit of 30%

Target market is families w/ children
ages 8-12
◦ Game is inexpensive- will accommodate
their budgets
◦ If they receive Quest Original as a
present, they can purchase additional
games which are set at cheap prices

The game will be sold at local
retailers
◦ Target & Wal-Mart: known for low prices
◦ Competition in the same price ranges;
additional sets are lower than average
game price- greater likeliness of
purchase
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Sold in local retailers-Target/Wal-Mart
◦ Available at low prices-easily accessible by
target market

School Book Fairs
◦ Children and families are in proximityhelps the image of the game to be at a
school related place.
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Online-Amazon.com
◦ Holiday shopping-shipped right to your
door or as a present
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Nickelodeon Channel
Highlights & Nickelodeon Magazine
*Every 5th one free
Target Ads
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New games available every month!
◦ Instead of buying a totally new board game, you
can purchase an additional set for this one at a
lower price
◦ Good quality, lasts through hundreds of games.
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Never gets old!
Provides hours of fun for the entire family.
Learn bits of New Trivia with every game.