MOVE Guides Gives Adobe Workforce
an Incredible Relocation Experience
Offering a great user experience is a key component of Adobe Systems Incorporated’s talent
mobility program, setting it apart from competitors in its drive to recruit and retain top people.
The Company
Founded in 1982, Adobe is the global leader in digital media and marketing software. Perhaps
best known for Adobe Photoshop, Adobe Acrobat and PDF file, Adobe today has two main
offerings - Adobe Creative Cloud, the de facto standard for creative professionals content, and
Adobe Marketing Cloud for customers to build campaigns and track their success.
Headquartered in San Jose, California, Adobe employs about 14,000 people, just over half in the
US and the remainder spread around the world.
1
The Challenge
Adobe believes tech-savvy people expect a personalized relocation service and modern,
self-service tools. Whether moving permanently or temporarily, Adobe wanted to give new
hires, transferees or people on assignment the opportunity to experience a seamless and
well planned move.
However, it found traditional relocation management approaches too reliant on phone,
paper and email, and while alternative relocation management software could aggregate
relocation content, the same could be achieved via a search engine and there was little
focus on personalization or self-service.
MOVE Guides was uniquely able to offer all pieces of talent mobility management in the
cloud, allowing companies to deliver a dynamic experience that empowers individuals and
creates efficiencies for clients.
This was one of the most pain-free implementations I’ve ever
been through!
– William Taylor, Head of Global Mobility, Adobe
moveguides.com
We guide you and your employees through their relocation
2
The Solution
Adobe has brought together its HR, finance, movers and logistics vendors through
MOVE Guides’ Talent Mobility Cloud, a cloud platform that allows everyone involved in a
move to share a central space. Content is available 24/7 and Adobe can rely on MOVE
Guides to handle employee relocation support and to manage vendors, expenses and
payments.
“This was one of the most pain-free implementations I’ve ever been through!” says
William Taylor, Adobe’s Head of Global Mobility. “MOVE Guides’ great team was open to
any changes we needed to make. It took under a week from us deciding what content to
include to going live and the system is super-easy to use.”
Adobe’s global mobility team and its relocation management partner use the Talent
Mobility Cloud to initiate moves and everyone at Adobe who joins from another location,
goes on assignment or transfers can use it.
Mobility team members can set policies, manage workflows and track how movers
progress through the system then view dashboards of metrics and trends and
receive quarterly reports. This has allowed the mobility team to understand employee
engagement levels with the system and work out how to further leverage MOVE Guides
to sell Adobe and its mobility program to employees and prospective employees.
People moving to or within Adobe can use this intuitive system to manage their own
move within budget and policy guidelines. Checklists assist in planning and organizing
relocation tasks while reminders help schedules stay on track. Users can choose
vendors from Adobe’s preferred network or MOVE Guides’ network of vetted suppliers
of shipping and haulage, search for new homes, get to know their new locale and then
log their progress. Or leverage Adobe’s preferred partners.
MOVE Guides’ City Guides provide tailored information written by local individuals who
share tips based on their own moves. These include suitable neighbourhoods, housing,
schools, immigration, spousal support, banking, insurance and even pet shipping.
The Talent Mobility Cloud has been configured with bespoke Adobe content to enhance
the relocation experience and community features let movers find people they know in
their destination cities via Facebook, LinkedIn and other social networks.
Transferees can gain access to the MOVE Advocates team who act as direct contacts,
answering questions at any time via phone, email or live chat. Advocates are trained on
local city knowledge and have all relocated themselves and therefore understand the
challenges.
With more than 200 people having used Talent Mobility Cloud in the first year, Adobe is
finding that the more experiences are shared, the more it can understand what can be
done. Plans include integrating data from the Workday human capital management
system to help movers transition into a local Adobe community. MOVE Guides will
also support Adobe’s move from a US centrally managed talent mobility program to a
regional approach.
“We’re just at the 1.0 stage of working with MOVE Guides but the feedback from
transferees is that everyone loves the experience,” says Adobe’s Taylor.
moveguides.com
We guide you and your employees through their relocation
3
The Results
70-80% Engagement with MOVE Guides: Demonstrated
exceptionally high levels of adoption by Adobe movers.
Great Community Tools: Transferees can connect with
people they know through social media and get the most out
of their new cities.
Tailored Solution: Flexible configurability has allowed Adobespecific content and features to be built into the system to
enhance relocation.
Ease of Reporting: Global mobility management team spends
less time on administration and more time using data and
better selling the Adobe brand.
“MOVE Guides’ great team was open to any changes we needed
to make. It took under a week from us deciding what content to
include to going live and the system is super-easy to use.”
– William Taylor, Head of Global Mobility, Adobe
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