Friends of
Honduran Children
2013 Strategic Plan
Friends of Honduran Children
VISION
INHERIENT
POTENTIAL
MISSION
REASON FOR
BEING
A future for Honduran children and their families that embodies
dignity, respect for others, self-reliance and positive engagement
in their communities.
Improve the lives of Honduran children and their families.
Support their basic needs and empower them to break their cycle
of inequality and desperate poverty
VALUES
MAJOR HOW’S
August 11, 2013
› rescue children from a life of poverty and neglect
› supply food, clothing and shelter
› support health care and education
› give love and security
› nurture the development of moral values
› invest in sustainable programs
› foster an environment of self-sufficiency and social responsibility
› work in partnership with Honduran organizations and
communities and international NGOs
› be ever mindful that we do no harm
2
Friends of Honduran Children
GOALS &
OBJECTIVES
MAJOR
WHAT’S
1. Sustain and
expand programs in
Honduras
3. Strengthen
marketing and internal
operations
2. Enhance donor and
volunteer relations
STRATEGIES
KEY
POINTS OF
FOCUS
TACTICS
MAJOR
HOW’S
Strategy 1.1
Strategy 1.2
Strategy 1.3
Strategy 1.4
Strategy 1.5
Enhance other
brigades
Support the
children in the
care of SAN
Support education
& training in
Honduras
Coordinate
efforts of NGOs
supporting SAN
• Formalize transition of
children from SANs care
• Support post secondary
school training
• Work to improve
communications with SAN
• Help SAN with planning
and management
effectiveness
• Work for self sufficiency
and sustainability at Nuevo
Responsibility
P. Tracey
• Input from in country staff
• Develop a resource in Honduras
to answer brigade questions
• Explore different forms of
involvement
• Expand outreach brigades
• Encourage cooperation among
brigades
• Integrate public health into
other brigades
• Assess brigade capacity at SAN
and our Honduran support team
• Encourage brigaders to
volunteer and sponsor children
• Work with other NGOs to provide
direction and support for Flor Azul
• Provide funding and support for Reyes
Irene girl’s school
• Support the schools at Nuevo and Flor
Azul
• Provide high school scholarships
• Leverage the Reyes Irene model to
benefit other programs
• Support ESL and other extracurricular
learning programs
• Work with brigades on education
initiatives
• Support post secondary training
Measures
- Tactics complete per scorecard
Responsibility
J. Taylor
Measures
- Tactics complete per
scorecard
Enhance health
brigades
• Define specialist program
• Develop tool for village support
• Work effectively with other
brigades
• Support SAN health needs
• Enhance practice and treatment
protocols
• Define essential meds for
brigades
• Publish article on benefits of
international health placements
Measures
- Tactics complete per scorecard
August 11, 2013
Responsibility
P. White, D.Cain
• Provide leadership to
the SAN Advisory
Council
• Enhance
communications and
planning among NGOs
and SAN
Responsibility
P. White
Measures
- Tactics complete per
scorecard
Responsibility
L. Dalrymple
Measures
- Tactics complete per scorecard
3
Friends of Honduran Children
GOALS &
OBJECTIVES
MAJOR
WHAT’S
1. Sustain and expand
programs in Honduras
2. Enhance donor
and volunteer
relations
3. Strengthen
marketing and internal
operations
STRATEGIES
KEY
POINTS OF
FOCUS
TACTICS
MAJOR
HOW’S
Strategy 2.1
Strategy 2.2
Strategy 2.3
Attract and involve
more youth
Enhance our donor and
volunteer experience
Improve Child
Sponsorship & other
fundraising programs
• Enhance relationships with Trent
and Fleming
• Approach more schools
• Strengthen current school
partnerships
• Explore new brigades to engage
youth
• Better follow up for brigade
members, package for brigaders
• Continue prompt thank you
communications, feedback from
sponsored children
• Keep donors informed of our
activities and successes
• Develop committees with strong
leaders and committed membership
covered in charters and leadership
guidelines
• Estimate volunteer hours
Responsibility
P. Tracey, J. Taylor
Measures
- Tactics complete per scorecard
Responsibility
A. Grierson, P. White
• Continue to grow our Child
Sponsorship program
• Do periodic appeal letters to
lapsed donors
• Expand planned giving
• Update promotional materials
• Use new electronic modes for
fundraising
• Explore grants, including CIDA
Responsibility
L. McCallum, J. McCallum, A.
Grierson
Measures
- Tactics complete per scorecard
Measures
- Tactics complete per scorecard
August 11, 2013
4
Friends of Honduran Children
GOALS &
OBJECTIVES
MAJOR
WHAT’S
1. Sustain and expand
programs in Honduras
2. Enhance donor and
volunteer relations
3. Strengthen
marketing and
internal operations
STRATEGIES
KEY
POINTS OF
FOCUS
Strategy 3.1
Strategy 3.2
Strategy 3.3
Improve board and
staff
Improve internal systems
and procedures
Improve our
marketing ability
• Improve donor database flexibility
and effectiveness
• Evaluate expanded staff to enable
growth in select areas
• Improve communications within the
organization
• Recruit experienced marketing
representative to the board
• Start to build comprehensive
marketing plan
• Re-tool messages
• Go to market within key
channels
• Bring needed skills and new
energy to the board
• Plan succession for board
members and key staff
• Add a youth board member
TACTICS
MAJOR
HOW’S
Responsibility
D. Cain, P. Tracy, P. White
Measures
- Tactics complete per scorecard
August 11, 2013
Responsibility
A. Grierson, D. Cain
Measures
- Tactics complete per scorecard
Responsibility
D. Cain
Measures
- Tactics complete per scorecard
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