Strategic Considerations in the Financial Services Industry

University of South Carolina
Scholar Commons
Faculty Publications
School of Business Administration
2004
Strategic Considerations in the Financial Services
Industry: Does Strategic Consistency Influence
Performance?
Larry P. Pleshko
Richard A. Heiens
University of South Carolina - Aiken, [email protected]
Follow this and additional works at: http://scholarcommons.sc.edu/
aiken_business_administration_facpub
Part of the Business Commons
Publication Info
Published in Academy of Strategic Management Journal, Volume 3, 2004, pages 65-75.
Pleshko, L.P., & Heiens, R.A. (2004). Strategic considerations in the financial services industry: Does strategic consistency influence
performance? Academy of Strategic Management Journal, 3, 65-75.
© Academy of Strategic Management Journal. 2004, Allied Academies.
http://www.alliedacademies.org/Public/Journals/Journals.aspx
This Article is brought to you for free and open access by the School of Business Administration at Scholar Commons. It has been accepted for
inclusion in Faculty Publications by an authorized administrator of Scholar Commons. For more information, please contact
[email protected].