Dirt
Game Overview
The Game
Key Features
•Now six disciplines in Career Mode…
Rally, Crossover, Rally Cross, CORR
series, Rally Raid and Hill Climb.
With 11 tiers to each mode, this
creates 66 exciting events to compete
and excel in.
•Championship Off-Road Racing
(CORR) series brings for the first
time the mighty USevent into the
Colin McRae franchise.
•A new set of in-game scoring
including points (for unlocking
events) and money (topurchase cars,
upgrades etc) add to the breadth of
game experience.
•Online play allows up to 100 people
to compete simultaneously on a Hill
Climb or Rally stage.
•Highlights’ (replay) features indepth crash/damage focus as
entertaining added value.
Building on the success of previous
incarnations, DIRT introduces a
broader range of rally and ‘off-road’
racing including, US CORR OffRoad and Rally Raid (4x4 ParisDakar style), Rallycross and Hill
Climb modes, alongside the core
championship element.
The Colin McRae rally franchise is
one of the most established game
franchises of any motorsport
/driving genre. Famed for
amazingly realistic physics and
handling, and a degree of
authenticity rarely experienced in
driving games, ‘DIRT’ is likely to
extend the interest to a truly global
audience.
Key Data
12-17 18-34 18-49
25-54 Male Female
PLATFORMS
06.02.08 version1
AUDIENCE
TV
PRINT
ONLINE
CHANNEL MARKETING
OUTDOOR
PR
OTHER
Est Spend $US 7 figure marketing activity
MARKETING SUPPORT
EVENTS
200,000
UNITS
Global
TERRITORIES
Available
now
RELEASE DATE\
RATING
CELL PHONE / CAMERA
PHONE
Branding Opportunities
VITAMIN WATER
CLOTHING
ENERGY DRINK
Categories
APPAREL
INSURANCE
06.02.08 version1
AUTOMOTIVE
LEISURE
BANKING & FINANCE
OILS & GAS
BEVERAGES
PERSONAL CARE
COMPUTERS
PHARMACEUTICALS
TRAVEL
CONFECTIONERY
QSR’S
ENTERTAINMENT
SPORTS
TECHNOLOGY
FOOD
HEALTH CARE
TELECOMS
Integration Option
Integration Option
Description
Signage
Billboards
© AdAction 2007, http://www.adaction.pl/
ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
In-Game
Availability
Dirt

3