YEEF – Young European
Entrepreneurs of the Future
Barcelona, Oct. 2013
Format business
presentation for Stockholm /
Gdansk 2014
•
Powerpoint
•
12 – 15 slides
•
With the necessary knowhow
•
To present and explain the concept to
an expert jury
Content
•
Present a business idea
–
–
–
–
That is feasible with available means
That can be sold to customers who are
reachable
That can be produced/delivered at a reasonable
and arguable price
That will produce a profit sufficient to support
continuous business
Details
•
•
A product or a service
Presented in such a way that the jury
can believe that
–
–
This can be done by the respective student
group (with minimum outside help – and
that must be paid and calculated)
This can be marketed and sold to a realistic
customer clientele in reach of these
students
Part 1: Executive Summary
1.
2.
Company name (catchy name, logo,
corporate identity)
Concept: why has the world been waiting
for this product – unique selling
proposition USP
Business Profile
1.
Legal form
2.
Team and team roles
3.
Location
4.
Value chain
Market and competitors
1.
Market analysis
2.
Characteristics of market branch
3.
Target customers
4.
Competitor analysis
Marketing and Public
Relations
1.
Price calculation
2.
Distribution
3.
Advertising concept
Finance plan
•
Expected Turnover in year 1, and
the next 5 years
•
Expected break-even point
•
Expected costs (fixed and variable)
•
Financial needs in founding phase
•
Loan
Finance
plan
Month 1 Month 2
1. Startup Capital
2. Revenue
turnover
loans
private investment
other
TOTAL revenue
3. Expenditure
Investment
Materials
Running costs
Taxes and fees
…
Month 12
Profit and loss statement
•
•
Turnover
–
Minus production cost
–
Minus cost of capital
–
Minus wages
–
Minus marketing cost
= EBIT
Over a period
of 3 – 5 years
Profit graphics
12
10
8
6
4
2
0
Turnover : cost graphics
12
10
8
6
4
2
0
Future outlook
•
Positive and negative developments
•
Product development
•
Diversification, expansion
•
Strategies on a European scale
LIMITS:
startup capital: €10.000.2 ideas for Sweden:
- executive summary
- market analysis
- competition analysis
- price