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Book details
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Author : JOHNNY CH LOK
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Pages : 172 pages
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Publisher : Independently published 2017-02-05
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Language : English
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ISBN-10 : 1520282648
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ISBN-13 : 9781520282640
Book Synopsis
This books provide good marketing strategies for first year science business administration students to study. I write this book which concerns
sample of large companies case studies. I shall apply marketing theoretical bases which are often borrowed from the disciplines of economics
and psychology to give opinions to solve these large companies problems. Practical application of theory is provided through case studies. This
book tries not to present prescriptive solutions to marketing problems, but encourages discussion about causes and effects. This book is arranged
in four thematic discussion. The first discussion begins by identifying the fundamental building blocks of marketing. The second thematic
discussion focuses on consumers, and on understanding the complex factors that lead to buying decisions. The third thematic discussion focuses
on how these sample companies use knowledge about consumers and the broader marketing environment to develop a competitive advantage.
The final thematic discussion seeks to integrate the previous chapters and provides an overview of the marketing management process in the
context of an increasingly globalized marketing environment. I shall indicate these sample large companies, such as Body Shop, Ryanair airline,
Walt Mark food supermarket , Nestle , England NHS public hospital etc. which had encountered what problems had cause difficulties to
compete to their competitors as well as I shall recommend what solutions are the best to let them to solve these problems. Thus, these problems
were the fact that these sample large companies had encountered. You can learn some marketing strategies to solve your business problems after
you studies this book. The most importance, you can learn how to apply marketing strategies to analyze to solve your further problems to
threaten your business. Besides, you can learn how to use strategy to analyze any business case study to prepare your studying. I shall give
reasons to explain why I shall apply this kind of marketing strategy to solve every problem to every company case study. Hence, students can
understand what reasons to be judged to make these strategic decision more clearly.