 International
marketing refers to a firm
marketing its products in countries other
than its own.
 Internally
Exporting
 Direct investment
 E-commerce

 Externally
Joint ventures
 Strategic alliances
 Franchising
 Mergers
 Acquisitions

 More
customers
 Economies of scale
 Better brand awareness & recognition
 Spreading risks
 Prolonging the product life cycle
 More profit
 Cultural
issues
 Legal issues
 Political issues
 Social and demographic issues
 Economic issues
Do the above factors
present
opportunities? Or
threats? Or both…?

Outline what is meant by the term ‘international
marketing’

Describe three strategies that a firm could use to
enter an international market

Brainstorm some of the disadvantages associated
with international marketing. Tabulate your results.

Construct a mind map highlighting the issues
surrounding international marketing

Complete Questions 4.7.1(pg 589) & 4.7.4 (pg (595)
in your workbook using full sentences.