marketing
and your
Rear View Mirror
An ACEware Presentation
Why have a Rear View Mirror???
• Go
Backwards ???
• See Where You’ve Been?
( have you’ve run over anything??)
Our Mission Today
• Leave the Mirror analogy
• Pivot to Capturing and
Evaluating Marketing data
Dispel the
myths!
Where do
you start?
Who are
the key
players?
Numbers to
count on
Tools you
can use
Lather,
Rinse,
Repeat
Today’s Topics
Dispelling the myths
• You don’t have
to be a
Statistical
Genius
• You don’t have
to be uber
intrusive
Where is Marketing in 2014?
BUT… we’re going to focus on
Evaluating our Marketing Efforts…
It’s all about the
DATA!
But, it’s all about the
In the beginning….
In the beginning….
Capture the Data
The Tools to Analyze it
The Will to Getterdone
The Players…
Student/client/learner
How’d they find us?
The Product
Who – The Enrollee
• Who they are
• How did they find you?
How can you set up systems to capture
HOW they got to you?
Who – The Enrollee
Do you need all that info?
Balancing what you’d LIKE vs what you NEED
The answer is simple
ASK
for only what you will use
USE
what you ask for
What – The Transaction/Registration
•Tracking Code
•Fee Level
•When did they register?
What – The Registration/Signup
Reports to Count On
Marketing Tracking –Forrest
Marketing Tracking - Tree
Triaging Programs
Evaluating Program Effectiveness
Attendee/Customer Demographics
Your Five Key Marketing Reports
Dispel the
myths!
Where do
you start?
Who are
the key
players?
Numbers to
count on
Tools you
can use
Lather,
Rinse,
Repeat
Let’s look
In that
Rear View
Mirror
QUESTIONS?
2014 Conference
ACEware 2014 Conference
If you liked this, you’ll love our conference!
April 6-9, 2014
Hilton Garden Inn
Manhattan, KS
www.aceware2014.com
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online!
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