Design Thinking:
Transforming Children’s MRI
Experience
Jason Gray, Alec Jentink
Empathy
Brainstorming Sessions
Sketches
Pilot Rooms
Children: Fear
Parents: Concern
Sedations Decreased
More “First-Time Go’s”
Satisfaction Scores
Conventional Problem Solving in Business
Design Thinking
When
Appropriate
Incremental change is acceptable
Industry Pivot/Revolution
Types of Problems
Well Defined
Well-defined problem requiring dramatic change
How problems are
defined
Quantitative secondary research – descriptive of the welldefined problem
Qualitative primary research with users – exploratory.
Don’t know what you don’t know.
Mindsets
Product/Tech centric
Customer-centric
How prototypes are
used?
Refined process that results in prototype at end for selling
concept or manufacturability
Rough prototype ASAP can serve as research and is
iterative. Helps to define the problem/issue.
How problems are
solved
Brute force/big bets
Iterative, flexible – lots of small bets with user/customer
involvement
References
http://thisisdesignthinking.net/2014/12/changing-experiences-through-empathy-ge-healthcares-adventure-series/
http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley.html
https://www.youtube.com/watch?v=jajduxPD6H4&feature=youtu.be
Design Thinking Bootcamp: Design the Ideal Wallet, courtesy of Graham Henshaw
Pictures:
http://www3.gehealthcare.com/~/media/images/product/productcategories/accessories/adventureseries/ct/pirate%20island/ct-pirateisland-carousel5.jpg
http://media.jrn.com/images/b99647870z.1_20160121234932_000_guse5m8c.1-0.jpg
http://newsroom.gehealthcare.com/wp-content/uploads/old/discovery_adventureseries_GE.jpg