SEMINAR DESCRIPTION
Supervisor’s name and surname: Ida Musiałkowska, PhD
Faculty: International Business and Economics
Department: European Studies
Email address: [email protected]
Office hours: see http://euro.ue.poznan.pl
The seminar Economic aspects of European integration is devoted to analysis of different aspects of
European integration, especially with focus on functioning of the enterprises on the Single European
Market, European Union (EU) supportive schemes to the business sector, external relations of the
EU. Also other topics agreed with supervisor related to the EU functioning are accepted. The thesis
can take form of review, case study, project, report/ analysis etc. (according to the BSc thesis
standards).
For supervisor publications please consult http://euro.ue.poznan.pl/index.php?p=8&q=6
Example of topics of the theses:
EU supportive schemes for SMEs.
Rules of operating of the enterprises on the Single European Market.
Regional development in the EU and world.
Migration within the EU/ to the EU.
EU economic relations with third countries/ organizations [chosen country/ organization].
SEMINAR DESCRIPTION
Supervisor’s name and surname: dr Miłosz Łuczak
Faculty: International Business
Department: International Marketing
Email address: [email protected]
Office hours: http://kmm.ue.poznan.pl/
This seminar focuses on various determinants of company’s success in international marketing
strategies on B2C market. The analysis covers all contemporary tools available to companies such as
Internet or other communication techniques that support creation of relations between companies
and customers.
Thesis should:
-
analyze a contemporary marketing strategy,
-
present success factors,
-
refer to international dimension of company’s activities
SEMINAR DESCRIPTION
Supervisor’s name and surname: Piotr Idczak, PhD
Faculty: Faculty of International Business and Economics
Department: Department of European Studies
Email address: [email protected]
Office hours: please check on the website of European Studies Department: euro.ue.poznan.pl
Description of the seminar
The subject matter of the seminar covers the European integration process and both internal and
external activities of the European Union. The seminar aims to help participants develop their
knowledge of how the EU works in a wide range of policy areas, form agriculture and internal market
to trade and humanitarian aid. The special attention is paid to regional policy which aims to reduce
the significant economic, social and territorial disparities still existing between the EU’s regions. This
includes especially the Structural Funds that financially support actions in the field of infrastructure,
research and innovation, environment, social integration, employment and job opportunities.
The seminar will use a mixture of presentations, panel discussions and case studies and also
individual talks. At the end of the seminar, students should have a clear understanding of how to
write the BSc thesis in the fields listed above but also in other fields related to the particular interests
of students
List of few publications of the supervisor
1. Idczak P., Wpływ uregulowań przejściowe w swobodzie przepływu osób wobec nowych
państwach członkowskich UE na europejski rynek pracy (The influence of transitional
arrangements for the free movement of workers toward the new member states on the European
labour market), in: E. Maluszynska (ed.), Studia europejskie. Nowe uwarunkowania
funkcjonowania UE 27 (European Studies. New determinants of functionig of the EU 27),
Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznan 2009, p. 84-103.
2. Idczak P., Zróżnicowanie regionalne nowych państw członkowskich Unii Europejskiej, (The
regional diversity of the New Member States of the EU) in: E. Maluszynska (ed.), Nowe państwa
członkowskie Unii Europejskiej. Gospodarka, regiony, lobbing. Doświadczenia pierwszych lat
członkowstwa, Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznan 2009, p. 202240.
3. Idczak P., Wielowymiarowe podejście w definiowaniu potencjału rozwojowego regionów i
stymulowaniu ich rozwoju (Multidimensional approach in defining the developmental potential of
regions and stimulating their development), Perspektywy rozwoju regionalnego Polski w okresie
programowania po 2013 r. cz. I, Studia KPZK PAN, Warszawa 2011, p. 47-56.
4. Idczak P., Shaping the priorities of the Polish presidency of the Council of the European Union on
the basis of the new presidency model, (co-author: I. Musiałkowska), in: Modern World
Economy. Micro- and Macroeconomic Issues, Wydawnictwo Uniwersytetu Ekonomicznego w
Poznaniu, Poznań 2012. p. 139-159.
5. Idczak P., Identification of regional peripherality by using multidimensional comparative analysis,
in: A. Jaeschke, W. Starzyńska (ed.) Statistical methods in regional and social analyses under
integration and globalization, Statistical Office in Lodz, Lodz 2012, p. 37-57.
List of example topics of the thesis
1.
Effectiveness of Family Policy in Norway. Possibilities of Implementing Norwegian Solutions in
Poland.
2.
The Erasmus Programme as an Instrument of Support for Student Mobility and
Internationalization of Higher Education.
3.
Advantages and Disadvantages of Turkey’s Membership in the European Union.
4.
Special Economic Zone as a Potential Catalyst for Economic Growth of the Town and Commune
of Krosniewice.
5.
An International Logistic Centre as a Development Stimulus of the Podlaskie Voivodeship.
6.
Catastrophe Insurance as a Method of Risk Management in the Rural Economy.
SEMINAR DESCRIPTION
Supervisor’s name and surname: Milena Ratajczak-Mrozek, PhD
Faculty: International Business and Economics
Department: International Marketing
Email address: [email protected]
Office hours: http://www.kmm.ue.poznan.pl/?p=21
Description of the seminar:
Three main areas of the seminar are: marketing, companies internationalization process, and
companies cooperation.
The thesis should include both theoretical and empirical analysis. Empirical analysis must be
performed on the example of real, existing company, a few companies or industry (the use of
secondary data is possible).
Main recent publications:
(for more see: http://www.kmm.ue.poznan.pl/staff/RatajczakMrozek

M. Ratajczak-Mrozek, Business Networks and Cooperation Within the Supply Chain as a
Determinant of Growth and Competitiveness, „The European Financial Review”, April/May 2013,
p.30-33, article available also: http://www.europeanfinancialreview.com/?p=6537

A. Kawa, M. Ratajczak-Mrozek, Cooperation between Logistics Service Providers Based on Cloud
Computing, "Intelligent Information and Database Systems, ACIIDS 2013, Part II, Lecture Notes in
Artificial Intelligence LNAI 7803", A. Selamat, N. T. Nguyen, H. Haron (Eds.), Springer-Verlag,
Berlin Heidelberg 2013, s. 458-467

M. Ratajczak-Mrozek, Ł. Małys, Supply chain cooperation and company performance,
„Argumenta Oeconomica”, 2012 Nr 2, s. 89-107

M. Ratajczak-Mrozek, Global Business Networks and Cooperation within Supply Chain as a
Strategy for High-Tech Companies’ Growth, „Journal of Entrepreneurship, Management and
Innovation”, 2012 Vol. 8 Nr. 1, s. 35-51

M. Ratajczak-Mrozek, Writing a case study – How to obtain the necessary informationand deal
with any potential related problems, in: The case study method in business education, ed. P.
Ammerman, A. Gaweł, M. Pietrzykowski, R. Rauktienė, T. Williamson, Bogucki Wydawnictwo
Naukowe, Poznań 2012, s. 105-115article

M. Ratajczak-Mrozek, The network model of internationalisation, in: The development of
business networks in the company internationalisation process, ed. K. Fonfara, Poznań University
of Economics Press, Poznań 2012 , p. 30-36

M. Ratajczak-Mrozek,PSO Sp. z o.o. (case study), in: The development of business networks in the
company internationalisation process, ed. K. Fonfara, Poznań University of Economics Press,
Poznań 2012, s. 164-169

M. Ratajczak-Mrozek,M. Soniewicki, GlaxoSmithKline Pharmaceuticals S.A. (case study), in:The
network model of internationalisation, in: The development of business networks in the
company internationalisation process, ed. K. Fonfara, Poznań University of Economics Press,
Poznań 2012, p. 123-130
Example topics of the thesis:

Marketing strategy of company X on foreign market

Cultural differences and their impact on marketing strategy

Companies activities in the area of social media

Consumer ethnocentrism in country X

The analysis of company’s X internationalisation process

Market entry of company X

Adaptation versus standardisation of companies activities

Companies cooperation and the process of building business networks
SEMINAR DESCRIPTION
Supervisor’s name and surname: dr Piotr Arendarski
Faculty: International Business and Economics
Department: International Finance
Email address:[email protected]
Office hours: http://www.kfm.ue.poznan.pl/index.php?n=3
Description of the seminar:
The seminar “Quantitative Equity Portfolio Management in Global Perspective” focuses on
quantitative tools and techniques to build and manage tactical equity portfolios. Key contents of the
seminar are as follows: fundamental quantitative techniques, the stock market anomalies (e.g. postearnings announcement drift) and return patterns, short-term return forecasting models, and tactical
long-only and market-neutral portfolio strategies.
List of example topics of the thesis:

Forecasting international equity correlations

Equity-style timing: A multi-style rotation model for the WIG large-caps and small-caps.

The performance of international asset allocation strategies using conditioning information

International portfolio diversification: US and Central European equity markets

Can book-to-market, size and momentum be risk factors that predict economic growth

Market neutral pair trade model

Tactical style allocation-A new form of market neutral strategy

Machine learning techniques for financial performance prediction: integrating fundamental
and technical analysis

Effect of ex-ante management forecast accuracy on post-earnings announcement drift

Post-announcement Effects on Earnings from Share Repurchases
Publications:

Arendarski P., Postek Ł. (2012) Cointegration-based trading strategy for the soft commodities
market.

Arendarski P. (2012) Tactical allocation in falling stocks: Combining momentum and
fundamental signals.

Arendarski P., Dyczkowski R., Wojciechowski R. (2012) Replicating long/short hedge fund
strategies using time-varying linear regression models.
SEMINAR DESCRIPTION
Supervisor’s name and surname: Katarzyna Mroczek, Ph.D.
Faculty: Faculty of International Business and Economics
Department: Department of International Competitiveness
Email address: [email protected]
Office hours: Thursday 11.00-12.00; Friday 8.00-9.00, 404A (MBA Poznan-Atlanta Office)
Please include a 5 sentence-description of the seminar, a list of few publications of the supervisor
and a list of example topics of the thesis.
Description:
The seminar covers a wide range of topics referring to companies’ functioning in globalizing
environment. Focus is given to companies conducting international activities. This can include various
perspectives: company’s standpoint, institutional perspective, etc. Students may choose to write on
the subjects connected to particular companies (case study approach) or, more generally, include the
perspective of the whole region/country.
Publications:
1. Gorynia, M., Mroczek, K., 2013, Koszty transakcyjne jako determinanta formy zagranicznej
ekspansji przedsiębiorstwa, Ekonomista 2013 nr 2, s. 201-219.
2. Gorynia, M., Mroczek, K., 2013, Institutional context and transaction costs in entry mode
choice, Journal of Economics and Management, Publisher of the University of Economics in
Katowice, pp. 51-60.
3. Mroczek, K., 2013, Transaction Costs in Institutional Environment and Entry Mode Choice,
World Academy of Science, Engineering and Technology, in publication/conference
proceedings.
4. Mroczek, K., Instytucjonalne i kulturowe koszty transakcyjne internacjonalizacji w ekspansji
zagranicznej przedsiębiorstw, Studia Ekonomiczne, w publikacji.
5. Mroczek, K., Transaction Cost Theory – explaining the entry mode choices, Poznań University
of Economics Review, submitted for publication.
6. Mroczek, K., Trąpczyński, P., Więcek, A., 2013, Korupcja w biznesie międzynarodowym a
zachowania przedsiębiorstw - przegląd wybranej literatury, STUDIA OECONOMICA
POSNANIENSIA nr 5.
7. Mroczek, K., Trąpczyński, P., Więcek, A., 2013, Wielowymiarowa analiza porównawcza
korupcji w Europie w latach 2001–2011, AUNC, EKONOMIA XLIV nr 1, s. 129-144.
Example topics:
Companies approach:
1. International strategy of Company X in market Y – challenges and opportunities from the
firm’s perspective.
2. The strategic position of Company X in – managerial assessment.
3. The competitive position of Company X in sector Y.
General approach:
1. Entering a new market - host and home market characteristics determining strategic moves.
2. Crisis and its impact on companies’ internationalisation process – sector/country perspective.
SEMINAR DESCRIPTION
Supervisor’s name and surname: Konrad Sobański, PhD
Faculty: International Business and Economics
Department: International Finance
Email address: [email protected]
Office hours: Monday 11.40-12.40, Wednesday 13.10-14.10
Description of the seminar - areas:

International financial and currency markets;

International capital flows;

Balance of payments;

Exchange rates;

International investment;

Investment risk;

Corporations in international financial markets.
Example topics of the thesis:

The financial crisis in the euro zone - causes and consequences;

International capital flows and macroeconomic stability: the case of Poland;

Investment strategies in international capital markets;

Corporate financing strategies in international markets: the case of company X;

Corporate currency hedging strategy: the case of company X;

Foreign project profitability appraisal: the case of company X.
SEMINAR DESCRIPTION
Supervisor’s name and surname: Łukasz Małys, PhD
Faculty: International Business and Economics
Department: International Marketing
Email address: [email protected]
Office hours: Monday 12:00-13:00, Wednesday 14:00-15:00
International Marketing: Development of business relationships in the internationalisation process
The area of the dissertations prepared should concentrate on international aspects of marketing
strategies and activities. The special focus will be placed on the cooperation with various actors in
the international market (purchasers, suppliers, competitors etc.). The aim of the dissertation should
be to present the correlation between business relationships developed with specified actors and
company’s success. Various means of developing market relationships may be analysed.
Example topics:

Building customer loyalty through strong brand image

The influence of the relationships with suppliers on company’s performance

The internationalisation process of company X

Supplier portfolio management

The role of cooperation in the internationalisation process
List of a few publications of the supervisor:

Ł. Małys, Siła powiązań sieciowych w procesi einternacjonalizacji a wyniki przedsiębiorstwa
(Relationship strength in the internationalisation process and company performance), Difin,
Warszawa 2013,

M. Ratajczak-Mrozek, Ł. Małys, Supply chain cooperation and company performance,
Argumenta Oeconomica 2/2012, Wydawnictwo Akademii Ekonomiczne im. Oskara Langego
(AE) we Wrocławiu, Wrocław 2012.

M. Ratajczak-Mrozek, A. Dymitrowski, Ł. Małys, Forms of internationalisation and company
performance (research results), in T. Rynarzewski (ed.), Modern World Economy. Micro- and
Macroeconomic Issues, Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań
2012.

Ł. Małys, The essence of business networks in the internationalisation process (research
project 2010-2012), in K. Fonfara (ed.), The Development of Business Networks in the
Company Internationalisation Process, Poznań University of Economics Press, Poznań 2012.

Ł. Małys, The Mechanism of Building Business Network Relations in the Internationalisation
Process, The 26th IMP Conference: "Business Networks - Globality, Regionality, Locality",
Budapeszt 2010.
SEMINAR DESCRIPTION
Supervisor’s name and surname: Marlena Dzikowska, PhD
Faculty: International Business and Economics
Department: International Competitiveness
Email address: [email protected]
Office hours:
Tuesday: 11.45A.M. – 12.45P.M., room 620a, Colegium Altum.
Wednesday: 03.15P.M. – 0.4.15P.M., room 620a, Colegium Altum.
Description of the seminar
The subjects of interest within this seminar are related to global sourcing, its origins and the
opportunities and risks that are associated with the use of this strategy. Subjects of students'
interests can also constitute particular forms of relocation (global sourcing), these are: in-house
sourcing, offshoring, outsourcing and offshore outsourcing. Finally, within the seminar students may
investigate relations of global sourcing and relocations with enterprise competitiveness. The
mentioned above issues can be analyzed as well from a global (world) and macro (country)
perspectives, as be analyzed from a microeconomic perspective of an enterprise. The scope of the
research area may also involve a various perspectives of global sourcing users, as it may concern as
well suppliers/vendors as buyers.
List of selected publications
Dzikowska M. [ 2013], Value chain module relocations and the competitive position of a relocating
company, 8th World Economy Research Institute’s Annual Conference on Fostering Innovation and
Competitiveness in the EU at National and Regional Level, Warsaw School of Economics (SGH),
Warsaw 2013.
Dzikowska M. [ 2013],Importance of relocations for competitive position of an enterprise: a
perspective of Polish companies from the clothing and automotive industries ,mimeo.
Dzikowska M. [ 2012], Value chain module relocations of Polish micro- and small-sized companies
[in:] (eds) Marinov M., Marinova S., Impacts of Emerging Economies and Firms on International
Business - Houndmills : Palgrave Macmillan, pp. 272-301.
Dzikowska M., Entrepreneurial opportunities from the perspective of value chain modularization and
relocation, [in:] (eds) VojkoPotočan, Marina Dabić, Maribor, Proceedings of the International
Conference on Entrepreneurship, Education Innovations: University of Maribor, Faculty of Economics
and Business, Maribor 2011.
Example topics of the thesis
Global sourcing strategy of a company - example of Inditex
Asia as offshore outsourcing vendor for clothing industry
Low cost advantage sources for Original Equipment Manufacturer (OEM)
Global sourcing as a tool to improve company competitiveness - example of Apple Inc.