“Teaching Florida’s Students to Fish Since 1975”
BOARD OF DIRECTORS MEETING
FRIDAY, MARCH 28th, 2008
9:00 AM – 11:00 AM
Austin Center Conference Room
FOR WEBINAR ATTENDEES:
Join the Conference Call:
(641) 715-3399
Access Code 145-107-873
Download PowerPoint (10MB)
Download Education Report
Staff Member Introduction
Clinton Mueller- Interim Executive Director
Walter Balser- Director of Programs and Policy
Crystal Fraser- Director of Finance
Monica Pettiette- Marketing Coordinator
Chalette Davis- Event Coordinator
Legislative Update
House CBIR #252- Anitere Flores- Head Sponsor
Senate CBIR #186-Victor Crist- Head Sponsor
• House and Senate are emphasizing 1.6 Billion in
further cuts to state budget.
House #393/Senate #1234 Bill- Places Civics and
Economics on the FCAT.
• Spearheaded by Congressman Lou Frey and Senator
Bob Graham.
21st Annual Post Event Update
Gross:
Expenses:
Expected Net:
$144,600
$88,536
$56,090
Excludes Additional $10,000 In-Kind
Expected to Decrease with Final Invoices
Gross:
Expenses:
Net:
20th Annual Event Comparison
$122,100
Excludes $24,483 In-Kind
$98,536
$23,564
Recommendations:
Expense Reduction on Venue
Expense Reduction on Printing
Advance Notification of Seating
Improvements:
Attendance
Gross Revenue
Net Revenue
Overall Appearance of Event
Friday, May 16th, 2008
Sea World Ports of Call
Orlando, Florida
Check-In 10:30 AM
•Selection Committee Meets April 16th, 2008
•2008 Current Funds Raised 40,000 (Expected to Increase in April)
•2007 Total Raised 43,000 with $6,755 In-Kind
Special Thanks to Publix Supermarket Charities
Thanks as well to Blue Cross Blue Shield of Florida
FCEE Programs Report
Key Data
FCEE Programs Report
FCEE Programs Report
Recent Strides
FCEE Programs Report
Partnerships
FCEE Programs Report
Improved Marketing
•Hiring a full time marketing coordinator
•Developing detailed and regionalized data reports, targets
and corresponding budget
•Distribution of viral marketing tools, such as downloadable
posters and flyers
•Launch of direct mail marketing campaign to teachers and
educational leaders
•Regular press releases (including several published articles)
•Monthly email blasts using advanced tracking software
•Participation at major events, including the Florida Council
for Social Studies
•Establishment of a regional ambassador system
•Introduction of a quarterly Board Updater email blast
•Reintroduction of our quarterly newsletter, Dollars and Sense
FCEE Programs Report
Improved Communication
FCEE Programs Report
Major Challenges
Limited reach (< 2% of Florida Students)
Divergent views on mission & vision
Ambiguous relationship with JA
Strained relationship with centers
Weak support for FCEE programs
FCEE Programs Report
Possible Recommendations
Develop a clear and complementary relationship with
Junior Achievement
Expand the scope and mission to include civics
(perhaps through a partnership)
Focus on a long-term efforts to improve quality and
relevance