A Division of Optimal Fusion
our mission
We enhance ad relevancy to be enjoyed by your
site’s demographics while increasing your revenue
upstream through the use of Native Advertising.
And in doing so, assist you in driving incremental
revenue and unique visitors to your site.
why native ads?
• Relevant Content drives Consumer Engagement
(i.e. More Clicks!)
• Users are 25% more likely to look at a native ad
than a standard banner
• Native ads are Viewed 53% more frequently then
standard ads
• On average, visitors will look at a Native unit 4.1
times per session, versus 2.7% for standard
banners
native ads (cont’d)
Definitions of Native Advertising
Source: #StateofNativeAdvertising2014, Hexagram and Spada
how do we do it?
There are a few options depending on your site layout, content, and preferences.
Vertical
Side-Rail
Native Ad Unit
Horizontal
Footer
Native Ad Unit
Full Page
Advertorial
Native Ad
Native
In-Post
Placement
WE
YOU
vertical side-rail native unit
Packed with links to top quality content from our network of
premium sites, these units “quietly” offer your readers
additional content while at the same time offer revenue
potential for YOU.
horizontal footer native unit
“Below the Fold”
GOLD!
native in-post placement
(or full-page section insert)
Blends
seamlessly
into existing
content.
full page advertorial
•
Our team of designers and programmers will create a
customized content-based page which can easily be
iframed and thereby inserted into your site.
•
This page will have unique content developed
specifically for your site’s target audience (written by one
of our 50 in-house writers) and automatically optimized
in real time based on your traffic trends.
•
The content is surrounded by Native Ad Units which are
also optimized in real time based on user behavior.
Native units have an extremely high CTR based on their
relevancy to the content they are supported by.
•
As a publisher, you are compensated on clicks. The
more clicks, the more revenue you accrue. Sounds like
AdSense™, right? Wrong!
Unlike Google
AdSense™, we
are on YOUR
team! We want
you to accrue
more revenue and
more clicks, so
we’re going to
help you do that
part also!
not ready for the full suite of revenue
generating tools just yet?
That’s ok, we can start slow − how about trying one of the tools
from our à la carte menu?
 Video Unit – packed with exclusive content sandwiched with pre, mid, or post
roll vide advertising.
 Standard Banner Units – These units are paid out by the click or by the
impression, but operate as standard display banner ads which can be placed
in ad slots throughout your site.
 Co-registration - place our simple optiLEAD code on your newsletter signup
page, and create instant revenue by allowing visitors to opt-in to forms hosted
directly on your site. Income is accrued without the visitor leaving your site.
video unit
stand alone display ads
how do you make money?
CLICKS!
More clicks = more $$$
Our page has proven to outperform other media platforms as well as
Google AdSense™. Unlike these other platforms we want to pay
you what your click is really worth to an advertiser.