Business Simulation Game
Course No.: 02832230
Credit: 2
Instructor: Ren Fei
Prerequisite:
Program: Undergraduate
Time:Thu.2-4
Location: computer lab on the third foor#1
Semester: 2012 Fall
Contact Information:
Email: [email protected]
Office Hour:
Program Learning Goals and Objectives
Learning Goal 1: Graduates will possess a solid understanding of business and management and
will be able to translate this knowledge into practice.
1.1 Objective 1 Our students will have a good command of fundamental theories and
knowledge.
1.2 Objective 2 Our students will have a good command of analytical methods and
decision-making tools.
1.3 Objective 3 Our students will be able to apply theories and methodologies in key
business functions.
Learning Goal 2: Our students will be able to think critically.
2.1 Objective 1 Our students will be able to identify and summarize problems
2.2 Objective 2 Our students will be able to collect data and analyze problems in a critical
manner
2.3 Objective 3 Our students will be able to put forward effective solutions to business
problems
Learning Goal 3: Our students will have a sense of social responsibility.
3.1 Objective 1 Our students will be aware of the importance of ethics.
3.2 Objective 2 Our students will be able to provide solutions that take account of
contrasting ethical standpoints.
Learning Goal 4: Our students will be effective communicators.
4.1 Objective 1 Our students will be proficient in oral and written communication.
4.2 Objective 2 Our students will possess good interpersonal skills.
4.3 Objective 3 Our students will be able to adapt to diverse learning environments.
Learning Goal 5: Our students will have global perspectives.
5.1 Objective 1 Our students will be aware of social and cultural differences.
5.2 Objective 2 Our students will be aware of the impact of globalization on business
operations, opportunities, and challenges.
5.3 Objective 3 Our students will be proficient in English.
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Course Overview
Business Simulation Game provides students management decision-making
experience without running real-world risks. Each student team runs a company
under the computer-simulated competitive market environment. They make various
top management decisions for multiple periods, and their performance is evaluated
based on multiple criteria. The company that achieves the best overall performance
will win the game!
Course Objectives
The objectives of this course include: 1. To enhance students’ overall
management abilities. Using qualitative and quantitative methods, students will
learn how to detect a managerial problem, analyze the problem, solve the problem,
and to scientifically make management decisions. 2. To develop students’ ability of
comprehensive using various management knowledge. Course contents cover
knowledge in operations management, marketing, accounting and finance, strategic
management, and human resource management. 3. To buildup students’
communication and collaboration skills. While students play different management
roles, they need to fully coordinate with each other in order to make an effective
decision. A strong teamwork is essential in this business competition.
Detailed Course Plan
Week #1: Course introduction; History of business simulation; Students form groups
and lead different roles.
Week #2: Simulation environment initialization and setup; A trial decision.
Week #3: Review and comments on trial decision; Common mistake analysis.
Week #4: Preliminary contest (1); Practice and getting familiar with competition
rules.
Week #5: Preliminary contest (2); Practice and operations decision analysis.
Week #6: Preliminary contest (3); Practice and marketing decision analysis.
Week #7: Summary on preliminary contest; Review by instructor.
Week #8: In-depth questions and answers about business game; Introduction to
optimization methods.
Week #9: Quiz on competition rules; Business game final competition (1), difficulty
level 9; Strategic management analysis.
Week #10: Final competition (2); Accounting and finance --- cash flow analysis.
Week #11: Final competition (3); Accounting and finance --- cost-benefit analysis.
Week #12: Final competition (4); Business performance evaluation.
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Week #13: Final competition (5).
Week #14: Final competition results analysis and summary; Group presentation.
Week #15: Business game Overall summary by instructor --- Comprehensive use of
management knowledge.
Week #16: Excel and decision-aiding tools.
Week #17: Excel modeling for decisions under uncertainty.
Week #18: Final exam.
Teaching Methods
This course will be held in computer lab. Our business simulation game is
computer based. Both instructor’s teaching and students’ studying will rely on
computers. Course materials will be distributed through internal network. We will
also use EXCEL to develop decision-aiding tools. Students will have a great amount of
time practicing on computers.
During the course, professors will provide students with methodologies and
tools to analyze managerial problems, and help them to make scientific decisions.
Unlike other management courses that often analyze single and historical cases,
Business Simulation Game is like multiple live cases that are going on during the
course. Students will experience the dynamism of running business.
IT tools to be used in the classroom
Projector and audio system
Textbooks
王其文等 《决策模拟》 北京大学出版社
2012
References & Readings
1、王其文等 《企业经营模拟》 中国人民大学出版社
2012
2、陈冰 《企业经营实战——电子沙盘教程》 经济科学出版社
2008
Videos, CD-ROMs and other adjunct learning resources used
Rules students must follow
Class attendance and participation in class discussion is expected and absences will
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affect your final grade.
The due dates for assignments are non-negotiable and late work will be penalized.
All assignments are to be professional in appearance and typed to receive full credit.
Course Assessment
Grade assessment:
(1) Attendance and class participation: 10％;
(2) Business game preliminary contest results: 10％;
(3) Individual quiz on competition rules: 15%;
(4) Business game final competition: 25%; (Final competition results reflect
students’ abilities of comprehensive use of management knowledge,
teamwork, and decision making.)
(5) Group presentation: 10%; (Group presentation evaluate students’ abilities of
summarization, theorization from practice, writing and speaking.)
(6) Peer evaluation: 10%; (to evaluate each student’s contribution)
(7) Final exam: 20 ％ . (To evaluation students’ understanding of business
simulation and decision process. This is an individual examination, not group
discussion.)
How does this course serve the Assurance of Learning Assessment?
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