The natural next step in TV
Ilse Howling, Managing Director, Connected TV, Digital UK
James Jackson, Technical Director (acting), Digital UK
8 December 2015
Private & Confidential
Freeview is the number 1 TV platform in the UK
Platform penetration - main sets (m)
30
25
9.8m1
20
Analogue
15
4.2m
1.1m
10
10.6m
5
0
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014 2015
Freeview is in 18.8m homes, 73% of all UK homes with a TV
Source: Ofcom Digital TV Update to Q1 2011 then BARB Establishment Survey to Q2 2014.
Sky’s published figure of 10.7m includes Europe and Republic of Ireland and Now TV.
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Private & Confidential
Live TV is hugely popular in the UK
Live 87%
Timeshifted viewing within 7 days 7%
Viewed on the same day as live
(VOSDAL) 6%
Average TV viewing per day
All Individuals: 4hrs, 20 mins
16-24s: 3hrs, 30 mins
Source: Thinkbox / BARB, Jan – June 2015
Private & Confidential
TV market complexity is growing, Freeview Play is about simplifying
2002
2015
Linear platforms
Connected propositions
OTT aggregators
Analogue
OTT channel Players
Individual manufacturer offers
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Private & Confidential
Freeview Play = new normal TV
 Best of broadcast and on demand
 Built-in to TVs and STBs
 Leading catch-up services
 Free-to-view, subscription-free
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Private & Confidential
Principles underpinning our approach to Freeview Play
 Consumer focused: easy access to broadcast and catch up
 Trusted Freeview brand helps to drive take up
 Free and unbundled service (no obligation to subscribe)
 Open and collaborative
 Based on open international standards
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Private & Confidential
Freeview Play Partners
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Our engagement approach
Private & Confidential
Components of Freeview Play
Broadcaster Developed On-Demand Applications
Manufacturer Developed User Interface
Manufacturer Developed
Enhanced EPG
DRM
HbbTV 2.0
TV Anytime
(Play
-ready)
Digital UK Managed
Metadata Servers
Broadcaster Content Delivery Systems
34
DVB-T2
+
UK DBook
Private & Confidential
Thank you
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Private & Confidential
Freeview Play EPG on Panasonic TV
36
Private & Confidential
Freeview Play catch-up players on Panasonic TV
37
Private & Confidential
Freeview Play scroll back TV guide on Panasonic TV
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Private & Confidential
TV apps area: another way in to Freeview Play alongside Netflix, Amazon
Prime and Youtube
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