Platform Design Game Marketing

Platform Design Game
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Gain insights on how the performance of your processes and business can be improved by
optimizing and consolidating the design of your product portfolio
The Game
The Platform Design Game is useful either as a standalone
course, a fun yet serious project kick-off, or simply as a team
building event. The attendees are grouped into teams that
compete against each other. Each team represents a car
manufacturer, who designs and builds a variety of toy cars that
have to be sold to different customer segments in order to
generate profit. The teams are challenged with changing
customer habits and market trends, and have to navigate in a
changing business environment.
Learning Points
During the game, the attendees will see how complexity
sneaks into the product portfolio over time, and when market
changes and technological challenges put pressure on the
organization. After having faced the potential downsides of too
much speed and customer focus, we will discuss how planning
and product development can help you secure an agile and
flexible product portfolio. During the day we will have short
breaks with cases from companies and cover a series of related
“We have been running the game as project kick-off
with great success. The game engages the participants
in an entertaining and at the same time educative way.
A great teambuilding event with a professional
content.”
Jens Hodne, Product Portfolio Manager, Aker Solutions
topics:
+ Platform based product development
About Worm Development
+ Complexity Management
Worm Development helps companies navigate in a complex
+ Mass Customization & Postponement
world and utilize a diverse product portfolio as a strong
competitive advantage, without being bogged down by
complexity and inflexibility.
We have a solid professional competence within product
development, product platforms and complexity management.
At the same time, we have an informal and tangible approach
to problem solving and change projects.
Practical Information
+ One full working day 7 – 8 hours
+ Geared for 9 - 20 participants
DEVELOPMENT
Worm Development
Havnegade 39
DK-1058 Copenhagen
+45 7799 3252
[email protected]