Club Memberships
How memberships can help build your club and community
Affiliation reform has created a great opportunity time to modify, diversify and innovate how your club
engages with current members, potential members and the community. By considering new types of
memberships, and therefore a new structure, your club could see cost barriers removed, an increase in
valuable benefits, an increase in membership as well as better connections with local businesses. This is
the perfect time for everyone in your tennis community to get court up in tennis.
The following information presents memberships examples to help build and support club
communities. Each example has its own merits and should be considered and compared to your
existing membership offers.
School Club
Parents Club
Platinum
Parents Club
Hot Shots
Club
Adult
Lessons
Adult
Leagues
Junior
Leagues
Mini Me
Mid Week
Ladies
Social Play
Court Hire
Memberships
Cardio Plus
Student
Family
Membership
Description
Suggested
Cost
per year
Adults
Parents Club
All parents join for a nominal fee. Suggest to use this
$5-10
membership to support the club e.g. these funds go
to the end of year BBQ, supporting children programs,
hitting wall etc.
Platinum Parents
Parents have access to free court hire on weekends
Club
and 1 free cardio session. We also recommend that
$10-15
you add a competition element, any Platinum Parent
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goes into the running to win e.g., Tickets to one of
the Australian Open Series.
Adult
Access to the courts at anytime during the week
(Full membership)
outside of coaching and midweek ladies times.
$20-40
Offered from 12 years and over, suitable for those
wanting to play competition tennis.
Adult (Mid week)
Access to the courts Monday – Friday, outside
$15-25
coaching and midweek ladies booked times. Offered
to 12 years and older, suitable for those wanting to
play competition tennis.
Adult Lessons
10% off all coaching and permanent half-price court
$15-20
hire.
Adult Leagues
Mid Week Ladies
Able to play adult leagues and receive discounts on
$20-30
programs and local benefits e.g. cardio tennis, local
(included in
coffee shop, supermarket, etc.
season fee)
Able to play mid-week ladies competition and receive
$15-25
free ladies coaching twice throughout the season.
(included in
Ladies get to join a cardio session three times per
season fee)
year when is best suits their team or them individually.
This membership also links to local businesses e.g.,
discounts at the coffee shop.
Cardio Plus
25% off cardio session - five sessions purchased in
$20-30
bulk plus 5 free PT session from local gym etc.
Seniors
For members 65 years and over. These members have
$25-50
the same rights as full members, but at a reduced
membership fee.
Juniors
Hot Shots Club
Club coaching, every child signs up using an
$10-20
enrolment form. This also includes entry to first hot
shots league/tournament free.
Mini Me
For children 10 years and under, a great way for clubs
$10-20
to start involving children in and around the club
activities e.g., Intro to Hot Shots days, 25% off holiday
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camps etc.
Junior Leagues
Junior leagues plus coaching.
$15-25
(integrated into
coaching fees)
Student
Students (full time under 25). Access to the courts at
$15-25
anytime during the week outside of coaching and
midweek ladies times. Offered to 12 years and over,
suitable for those wanting to play competitions tennis.
Schools Club
Children who are in a school program who do not
$10-15
attend coaching at the club, only before and after
school, benefit of being a schools club member is
25% off holiday clinics and free community play
sessions – get them back to the club!
All
Social Play – Day
Cheap social tennis prices during the day and cheaper
$12-15
court hire.
Social Play – Night
Cheap social tennis prices at night and cheaper court
$15-18
hire.
Court Hire
For members who only want court hire, not play or
$10-20
compete with in club or lessons (half price court hire
at all times).
Family
Two adults plus all children under 25 years.
$40 – 80
(for family)
Holiday programs
Camps held during the school holidays. Children
Full days $20-
(aged 5-12) can experience Hot Shots, competitions,
40
games, movies and some prizes. Links in with
Half days $10-
coaching provider and would be additional to
20
coaching fees.
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Examples of membership structures for large, medium and small clubs follow.
Club A – Large club with many programs and courts
Number of Members: 760
Number of Memberships: 11
Total revenue: $9,800
Membership
Number of participants Cost of
Cost of Membership
Membership
School Club
200
$10
$2,000
Platinum Parents Club
50
$10
$500
Parents Club
100
$5
$500
Hot Shots Club
100
$10
$1,000
Adult lessons
50
$15
$750
Adult leagues
50
$25
$1,250
Junior leagues
50
$20
$1,000
Mid week ladies
50
$20
$1,000
Social play
50
$15
$750
Court hire
30
$10
$300
Cardio Plus
30
$25
$750
TOTAL REVENUE
$9,800
Club B – Medium club with some programs and courts
Number of Members: 200
Number of Memberships: 8
Total revenue: $4,075
Membership
Number of participants Cost of
Cost of Membership
Membership
Hot Shots Club
40
$10
$400
Adult lessons
25
$20
$500
Junior leagues
20
$20
$400
Mid week ladies
25
$25
$625
Social play
20
$20
$400
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Court hire
30
$15
$450
Cardio Plus
15
$20
$300
Family
25
$40
$1,000
TOTAL REVENUE
$4,075
Club C – Small club with limited programs and courts
Number of Members: 50
Number of Memberships: 5
Total revenue: $1,100
Membership
Number of participants Cost of
Cost of Membership
Membership
Adult lessons
10
$20
$200
Hot Shots Club
15
$15
$225
Mid week ladies
10
$25
$250
Court hire
7
$15
$105
Family
8
$40
$320
TOTAL REVENUE
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$1,100
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